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Trending Sources

The Ultimate Cheat Sheet for Expert Twitter Marketing

Hubspot

With 200 million members, Twitter is one of the most popular social networks out there. Used effectively, Twitter can help you promote your content, provide helpful customer service, generate leads and customers, and much more. 35 Tips & Tricks for Getting the Most From Twitter. 1. Optimize your Twitter profile. Create a custom Twitter background.

The Future of CRM is Customer Engagement

Marketing Action

He’s the managing principal of The 56 Group , a consulting firm, and describes himself as an “absolutely ardent New York Yankees fan.”. And the customer is interacting with you; the customer is interested in you. They do this through online surveys, focus groups (which I’m not a huge fan of), every avenue known to the human species, and every channel that is possible.

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5 Effective Options For B2B Advertising on Social Media

KoMarketing Associates

If you look at who is using social media, you’ll see that the majority of millennials (as well as the adult population) are using at least one social media platform, with Facebook, LinkedIn, and Twitter being the most popular. Below are a few ways B2B marketers can leverage available social media advertising opportunities: Target Professional Groups. Target Job Titles in Campaigns.

Happy #GetToKnowYourCustomersDay

Act-On

This highlights a bigger challenge many marketers experience, which is how to help their companies keep and grow their customers after the sales conversion. Many companies are heavily focused on acquisition and being able to show to their investors, the media and who-knows-who-else that they are continuing to grow quarter over quarter, year over year. Let’s detour for a quick second.

6 Reasons Social Media Sucks, But You Need to Use It Anyway

Webbiquity

Certain aspects of social media (such as the ease of building a large following on Twitter—if you’re not picky about things like quality or relevance) are like helium for those with already overinflated egos. It’s more of a place to interact with peers than to engage prospects. because there are more blog comments to respond to, more Twitter followers to check out, etc.).

34 (of the) Best Google+ Tips, Tactics and Guides of 2011

Webbiquity

Getting Your Small Business Ready for Google+ by Blue Focus Marketing. Mark Burgess explains how small business can build trust and creatively use circles on Google+ (“This insight [that people prefer to share specific information with specific groups of friends or followers] led to the creation of Google+ circles, a major differentiator between Google+ and Facebook.  ”).

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Sensible Talk About Social Media Measurement

Paul Gillin

The Internet is the most measurable medium ever invented, but the perception that returns on online social interactions can’t be quantified stubbornly persists. In fact, one of her favorite measurement tools – the Grunig Relationship Survey  - was invented in the days before blogs and Twitter, but is every bit as useful today as it was a decade ago. Volume 2.

What Your Traditional Marketing Education Didn't Teach You About Marketing Today

Hubspot

Oscar Wilde once said, “There’s only one thing in the world worse than being talked about, and that is not being talked about.” On some level, that’s the fundamental principle of public relations -- to get people talking about and interacting with your brand, your executive team, and your product in lovable ways that inspire great conversation and content. But (isn''t there always a but ?).

Advocates and Influencers: Differences, Uses, and Red Flags

Marketing Action

is fulfilling the role of an advocate by sharing his positive experience with the brand. Satisfied customers are often very happy to share their experiences. An influencer is generally perceived to be “market-smart” in their niche, and is trusted by targeted groups of buyers. (If you’re an influencer, read Daniel Newman’s to be very careful about the brands they associate with.).

The Psychology of Stories: The Storytelling Formula Our Brains Crave

Hubspot

Stories can activate parts of our brains that give us sensory experiences and influence our way of thinking. Stories Create Sensory Experiences. Your brain has the power to take stories and make you experience them as though they were real. And the brain doesn’t just stop at experiences. Told any good stories lately? Well you might want to start. You READ!

The Nonprofit Marketer's Guide to the Millennial Persona

Hubspot

On Facebook, Twitter, Pinterest, LinkedIn, and Instagram. Preferred Means to Interact With Organizations. Follows several organizations on social media (mostly on Twitter, Facebook, and Instagram). They want to gain professional experience. The reason? An Example of a Millennial Persona. Background. Four-time online fundraiser. Demographics. Female. Age: 25. Identifiers.

5 Keys to Email Inbox Delivery

Marketing Action

Engagement is a metric used to determine which customers are interacting – that is, opening and clicking – with your emails. This creates an experience that’s customized specifically for the visitor or reader at that moment. Do your emails include social media icons, such as Facebook, Twitter, etc.? Trust me, marketers, you are not alone! Your customers do the same thing.

Marketing Edge

Marketing Edge

About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. Is Guy Kawasaki blown away by Twitter just to sell books?

Marketing Edge

Marketing Edge

About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. Host Albert Maruggi weaves his 25 years of marketing and PR experience across business, technology and national public affairs in interviews with newsmakers, authors and business leaders. What should I do? There must be a good reason, standing by.

15 Fluff-Free Ways to Step Up Your Social Media Game

Hubspot

Marketers are starting to realize that just setting up social media accounts on sites like Facebook, Google+, LinkedIn, and Twitter and "experimenting" by participating sporadically isn't really going to generate results. If you really want to get the most out of all social media has to offer your business and truly make it work for you, you need to do more than just experiment.

Marketing Edge

Marketing Edge

About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. Host Albert Maruggi weaves his 25 years of marketing and PR experience across business, technology and national public affairs in interviews with newsmakers, authors and business leaders. Twitter’s prompt for your input is “What are you doing now?”

Happy #GetToKnowYourCustomersDay

Act-On

This highlights a bigger challenge many marketers experience, which is how to help their companies keep and grow their customers after the sales conversion. Many companies are heavily focused on acquisition and being able to show to their investors, the media and who-knows-who-else that they are continuing to grow quarter over quarter, year over year. Let’s detour for a quick second.

FAQ 2

Marketing Edge

Marketing Edge

About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. Subscribe to our RSS feed for our Marketing Edge podcast follow Albert Maruggi at [link] Marketing Edge » Blog Archive » Twitter world’s best opt-in ad server or daily social network? Al Social – Twitter has done so much to enrich my life.

Marketing Edge

Marketing Edge

About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. Host Albert Maruggi weaves his 25 years of marketing and PR experience across business, technology and national public affairs in interviews with newsmakers, authors and business leaders. What should I do? It just happens to be perfect for this blog post.

Ads 2

How Trade Publications Can Capitalize on Content Marketing and Social Media

WebMarketCentral

Personally, I believe that trade pubs can continue to play an important role in the distribution of industry-specific, niche content to focused groups of readers due to several advantages they have over other channels. They need to go beyond content aggregation to conversation aggregation, facilitating not only publishing but also interactivity. Conversation Aggregation.

Marketing Edge

Marketing Edge

About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. Host Albert Maruggi weaves his 25 years of marketing and PR experience across business, technology and national public affairs in interviews with newsmakers, authors and business leaders. What should I do? He explains it better than I can write about it.

Marketing Edge

Marketing Edge

About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. Subscribe to our RSS feed for our Marketing Edge podcast follow Albert Maruggi at [link] Marketing Edge » Blog Archive » A twittered, brokered political convention, imagine that? Twitter and Utterz training available here act now!). Eegadds!

Marketing Edge

Marketing Edge

About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. What should I do? Both have more in common than you might think.

Marketing Edge

Marketing Edge

About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. Host Albert Maruggi weaves his 25 years of marketing and PR experience across business, technology and national public affairs in interviews with newsmakers, authors and business leaders. What should I do? Not quite sure that’s the right approach here.

Marketing Edge

Marketing Edge

About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. Host Albert Maruggi weaves his 25 years of marketing and PR experience across business, technology and national public affairs in interviews with newsmakers, authors and business leaders. What should I do? It is more than likely it is an urgent need.

Marketing Edge

Marketing Edge

About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. Host Albert Maruggi weaves his 25 years of marketing and PR experience across business, technology and national public affairs in interviews with newsmakers, authors and business leaders. What should I do? See, it’s a gift that gives twice.

Marketing Edge

Marketing Edge

About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. Host Albert Maruggi weaves his 25 years of marketing and PR experience across business, technology and national public affairs in interviews with newsmakers, authors and business leaders. What should I do? Paul, MN at the state fairgrounds.

Marketing Edge

Marketing Edge

About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. Give us more: more personality, more views, more experience.

Marketing Edge

Marketing Edge

About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. Host Albert Maruggi weaves his 25 years of marketing and PR experience across business, technology and national public affairs in interviews with newsmakers, authors and business leaders. What should I do? Scott will be appearing at the Minneapols/St.

Marketing Edge

Marketing Edge

About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. Host Albert Maruggi weaves his 25 years of marketing and PR experience across business, technology and national public affairs in interviews with newsmakers, authors and business leaders. What should I do? Why clients? Happy New Year!

Marketing Edge

Marketing Edge

About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. Host Albert Maruggi weaves his 25 years of marketing and PR experience across business, technology and national public affairs in interviews with newsmakers, authors and business leaders. What should I do? Deloitte also implements several RSS feeds.

RSS 2

Marketing Edge

Marketing Edge

About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. Host Albert Maruggi weaves his 25 years of marketing and PR experience across business, technology and national public affairs in interviews with newsmakers, authors and business leaders. twittered, brokered political convention, imagine that?

Back to the (Messaging) Future: Accounting for the Return of Customer-Driven Dialogue

B2B Marketing Savvy

Read time = 3-4 minutes) Before the message matrix; before focus groups and A/B testing… there were campfires and crowdsourcing… trusted networks and “business-critical peer communities.  Few could argue that this generation’s B2B professionals have little experience other than that of uniquely owning the communications process. Media has always been social.

Marketing Edge

Marketing Edge

About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. Host Albert Maruggi weaves his 25 years of marketing and PR experience across business, technology and national public affairs in interviews with newsmakers, authors and business leaders. What should I do? Its technology is elegant. Here is a longer list.

Top 56 B2B Marketing Posts October 2010

B2B Marketing Zone Posts

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. Twitter success stories: Explaining the ROI of Twitter , October 11, 2010 Measurement and ROI are constant themes in the social media world. 

Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

Here are some random thoughts from a collection of these experiences and feedback from conference speeches: 1) Features are NOT user experiences: Warning…if you ask someone about desired user experience and they say wiki or forum, you have work to do. What is the outside-in approach at each phase in the lifecycle today and then focus on how to make that better (and connect that to business measures that matter). Social Media is really just facilitating what are actually much more natural human interaction behaviors than traditional web was able to support.