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Why social media vs. traditional media is not the debate you should care about

Sprout Social

For years, people pitted “traditional” and social media against one another. Some harbor the misconception that as social budgets increase, traditional media budgets have to decrease to balance the books. The result is a real missed opportunity to weave social and traditional media together to exceed your brand’s goals.

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5 Itchy Reasons Why You’re Blowing Your Advertising Budget

readwrite

A worryingly common pitfall in the world of advertising stems from decision-makers acting as their focus group. These potential customers can take the form of surveys or focus groups , depending on the size of your ambitions. You’ll find your customers interacting here directly and cost-effectively.

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An Introduction to Social Media for Business

Sprout Social

Despite the growing popularity, social media for business is still put on the back burner for a lot of organizations. However, social media can benefit businesses of any size. Social Media for Business by the Numbers. Social media allows smaller companies to compete against some of the larger businesses to reach more customers.

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6 Reasons Social Media Sucks, But You Need to Use It Anyway

Webbiquity

Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism. This surfaces in posts like Social Media Skepticism , 5 reasons why social media skeptics maybe right and Business social networking: where’s the ROI?

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5 Itchy Reasons Why You’re Blowing Your Advertising Budget

readwrite

A worryingly common pitfall in the world of advertising stems from decision-makers acting as their focus group. These potential customers can take the form of surveys or focus groups , depending on the size of your ambitions. You’ll find your customers interacting here directly and cost-effectively.

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20 Ingenious Ideas to Transform Customer Experience (CX) in 2020

Martech Advisor

Customer experience (CX) is an intangible that sets your brand apart from the competition. While using this framework to tell stories, you can also develop compelling social proofs using the hero’s journey. Create a Memorable Brand Experience. Learn More: What Is Customer Experience (CX)? Do What David Ogilvy Would.

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Clubhouse, TikTok, and Other Next Generation Platforms

Bluetext

So, you want your business to get in on the latest next-generation social platform? In the last few weeks, Clubhouse, an audio-social app emerging from Silicon Valley has captured attention nationwide. Well, it’s not a dance club, and it’s not associated with Mickey Mouse, but it is the next social media sensation.