Writing on the Web

DECEMBER 16, 2015

Bring your readers into the story by asking them what they would do, or if they’ve had similar experiences. You can write about your experiences at a trade conference for that matter. Tie it into some lesson you learned , and what you would do differently next time. Admitting a mistake or doubt is something all people can relate to.

Personalization 100

Personalization Business Lock-In Newsletter 100

Writing on the Web

OCTOBER 28, 2015

Your blog or website should have client stories , case studies and testimonials everywhere to tell your clients’ experiences with working with you, your products and services. In my next post I’ll share with you an example from my own experiences. Share with readers what outcomes your clients achieved. If not, why not?

Top of Funnel 100

Top of Funnel Marketing Funnels Product Content Marketing 100

Writing on the Web

APRIL 8, 2015

Smith has 20 years experience in strategic planning and holds an MBA from Harvard, etc.”). You need to let them know you’re a credible expert with appropriate experience, education and qualifications, but beyond that, it’s all about the reader, their problems, and your availability to help them.

Newsletter 100

Newsletter Best Practices Storytelling Guidelines 100

Writing on the Web

FEBRUARY 17, 2014

” Hall lists five elements that end up being neglected in ghostwritten leadership content: Their unique personal experiences. As author John Hall says, “The best content comes from combining a thought leader’s experience and expertise with a writer’s ability to develop, edit, and polish content. Their passion.

Thought Leadership 100

Thought Leadership Content Loyalty Hubspot 100

Writing on the Web

APRIL 6, 2016

They don’t care about the research literature as much as they care about stories from real people who experience coaching and companies who get bottom line profitable results. I used stories from my client’s own experiences to illustrate clearly what it is they do, and what results they get.

Paper 100

Paper Sample Guidelines Trust Marketing 100

Writing on the Web

MAY 27, 2015

Next, start writing content: Write down 3 – 5 of your most compelling stories, ideas, nuggets, experiences, messages you want to include. What’s been your experience? How much is it costing you (money, people, work, clients, reputation, etc.) to not do it? What’s your point? Have you published an ebook?

Thought Leadership 100

Thought Leadership Amazon Act-On Consulting 100

Writing on the Web

FEBRUARY 14, 2012

At the top of the ladder, people will pay the most to satisfy a desire to experience pleasure. This is where content marketers employ every means possible to appeal to the senses, the thrill of the aesthetic beauty and the joy of being immersed in the experience being offered. The next thing they seek is comfort.

Lead Scoring 100

Lead Scoring Lead Ranking Trigger Marketing Differentiation 100

Writing on the Web

JANUARY 10, 2014

An expert, more generally, is a person with extensive knowledge or ability based on research, experience, or occupation and in a particular area of study. Writing and publishing an ebook doesn’t make you an expert, but it certainly shows your knowledge, experience and value as such.

Peer-to-peer 100

Peer-to-peer Amazon Wikipedia Domain 100

Writing on the Web

JULY 11, 2012

My clients tell me it feels hard to write well for both, and in my experience, it’s because they’ve skipped the first step in the process: Keyword research. She’s done it, and is here to apply her skills and experience to your plans and dreams so that you can use the web to make money doing your thing – in this lifetime!

Keywords 100

Keywords Research Adwords Search Marketing 100

Writing on the Web

AUGUST 5, 2011

Does social validation work for businesses selling services and experiences? One was a product, the other an experience, and they wanted to compare selling volume when recommendations were used. One was a product, the other an experience, and they wanted to compare selling volume when recommendations were used.

Amazon 100

Amazon Validation Click Rate Tactics 100

Writing on the Web

NOVEMBER 15, 2010

At the top of the ladder, people will pay the most to satisfy a desire to experience pleasure. This is where content marketers employ every means possible to appeal to the senses, the thrill of the aesthetic beauty and the joy of being immersed in the experience being offered. &#. At the lowest level, people have a desire for security.

Lead Scoring 100

Lead Scoring Lead Ranking Digg Differentiation 100

Writing on the Web

FEBRUARY 13, 2013

Sometimes it’s hard to decide where to include personal experiences and anecdotes into your blog posts. Solution : For me, a good rule of thumb is to include one story or personal experience per post. Do you keep it strictly business, or do you try to relate to your readers on a personal level? How much is too much?

Business Blogging 100

Business Blogging Custom Publishing Traffic Rules 100

Writing on the Web

FEBRUARY 14, 2011

In his best-selling book Story: Substance, Structure, Style, and the Principles of Screenwriting , published in 1997 by Harper-Collins, master screenwriter Robert McKee argues that stories “fulfill a profound human need to grasp the patterns of living—not merely as an intellectual exercise, but within a very personal, emotional experience.”.

Business Blogging 100

Business Blogging Business Digg Storytelling 100

Writing on the Web

JANUARY 4, 2012

In my experience, they are extroverts. What have been your experiences tackling something you thought you weren’t good at and practicing to get better? Example: public speaking. Many small business owners and entrepreneurs including many of my clients love the chance to get up and speak. The larger the group, the better.

Practices 100

Practices Content Marketing Content Newsletter 100

Writing on the Web

JUNE 16, 2015

Great blog post ideas may flow, but every great writer experiences a block at some time. Are they missing any opportunities to meet their readers’ needs? What keywords are they using? It might inspire you in creating your own original content.

Generation 100

Generation Keywords Adwords SERP 100

Writing on the Web

AUGUST 26, 2011

Bring your readers into the story by asking them what they would do, or if they’ve had similar experiences. You can write about your experiences at a trade conference for that matter. Tie it into some lesson you learned , and what you would do differently next time. Au contraire.

Personalization 100

Personalization Tips Lock-In Business Blogging 100

Writing on the Web

AUGUST 19, 2011

Different readers transform the learning experience into four different types or styles: Imaginative Learning – Feeling and watching, seeking personal associations, meaning, involvement. Experimenting, building, creating usability. A ‘thinking’ person will take new information and conceptualize how it fits into existing knowledge.

Education 100

Education Blogger Business Blogging Analytics 100

Writing on the Web

OCTOBER 30, 2013

I wrote about my first experience with this company when they were called Hypnovid. Tell them I sent you if you do. (I I am not an affiliate, but I love their services!). This is not the first time I’ve used an animated video.

Business Blogging 100

Business Blogging Video Marketing Business Pricing 100

Writing on the Web

MARCH 30, 2016

You see, it doesn’t matter what industry you’re in, or what you’re selling, or whether it’s a product or an experience. You’ve got to connect with readers in emotional ways. . A good place to start is your story. As a professional, what event made you decide to do what you do? Tell the “why” behind the “what.”

Content 100

Content Banners Newsletter Validation 100

Writing on the Web

AUGUST 21, 2014

Read more about my painful experience with hooks, here.) Create shareable content – Don’t be a bore. A Great Headline. Sometimes saying what you mean is the best route to attracting readers. Other times a good hook works better. The trick is to say what you mean in a powerful way. Think jazzy, vivid wording; avoid hype, yet do not understate.

Business 100

Business Sample Business Blogging Budget Programs 100

Writing on the Web

DECEMBER 11, 2014

Be sure to use personal pronouns in your story (“I” statements) and talk about experiences with clients. Consider writing one compelling story , about 1000 words, that will engage your readers. The topic or theme can be incorporated in the headline. Use images that evoke curiosity, humor or desire. Include a call to action.

Newsletter 100

Newsletter Tips Business Banners 100

Writing on the Web

AUGUST 23, 2010

When it comes to quality content for executive coaches, I don’t recommend you hire anyone who doesn’t have experience in your field, a thorough understanding of your clients and target market and good Web knowledge and experience. Good help is hard to find , as they say.

Digg 100

Digg Marketing Management Buzz Blogger 100

Writing on the Web

JUNE 11, 2010

“For all those taking this poll try this little experiment. Here you go: take the test & experience my world of darkness. . “I would love to be on the cutting edge and use Wordpress so I can get indexed by Google and get traffic, but its so hard for me to set WP up with all the plugins and themes. “Are you ready?

Internet Marketing 100

Internet Marketing Tagging Business Blogging Social Media 100

Writing on the Web

JANUARY 14, 2011

I tried to hide the fact that I was not long out of graduate school and was sole-proprietor of a writing service with only 6-month’s Internet experience. Never mind it was 1999 and many others had relatively little Internet experience as well. I was embarrassed. So I didn’t tell much of a compelling story at all.

Content Marketing 100

Content Marketing Content Digg Internet Marketing 100

Writing on the Web

JULY 28, 2010

Does social validation work for businesses selling services and experiences? One was a product, the other an experience, and they wanted to compare selling volume when recommendations were used. One was a product, the other an experience, and they wanted to compare selling volume when recommendations were used.

Ning 100

Ning Trigger Marketing Digg Buzz 100

Writing on the Web

MARCH 26, 2015

Many bloggers copy and paste their bio or resume onto their About page, written in the 3rd person: “John Smith is a consultant with 20 years experience working with Fortune 500 companies on their strategic development plans.”. However, when I work with clients to improve their blog, I don’t often see them telling their story well, if at all.

Storytelling 100

Storytelling Barriers Blogger Planning 100

Writing on the Web

MAY 25, 2011

Just like when you walk into a restaurant, the waiter immediately communicates without saying one word what your service experience might be like, the opening phrases of your blog or website are going to speak volumes about how you are thinking and what you are feeling. Picture something really good, and get the emotion of that experience.

Digg 100

Digg Blast Campaigns Buzz Blogger 100

Writing on the Web

DECEMBER 13, 2010

In my experience, they are extroverts. What have been your experiences tackling something you thought you weren’t good at and practicing to get better? Example: public speaking. Many small business owners and entrepreneurs including many of my clients love getting the chance to get up and speak. The larger the group, the better.

Practices 100

Practices Content Marketing Digg Content 100

Writing on the Web

JANUARY 13, 2014

Write down 3 – 5 of your most compelling stories , ideas, nuggets, mistakes, or experiences you think interest your readers. If you’re an expert in your field and want to publish a digital book , how should you get started writing content ? What’s your point?

Act-On 100

Act-On Tagging Order Practices 100

Writing on the Web

JANUARY 2, 2014

Next, start writing content: Write down 3 – 5 of your most compelling stories, ideas, nuggets, experiences, messages you want to include. How much is it costing you (money, people, work, clients, reputation, etc.) to not do it? What’s your point? What’s your conclusion, what you want readers to do, think, believe, act on…?

Thought Leadership 100

Thought Leadership Amazon Act-On Consulting 100

Writing on the Web

JANUARY 26, 2011

I’m experimenting with personal stories as part of content marketing strategies for professionals using blogs and online content. Yet, life goes on, and for the most part our experience south of the border has been delightful for many reasons. Violence touches the lives of many everywhere.

Digg 100

Digg Wikipedia Buzz Blogger 100

Writing on the Web

FEBRUARY 14, 2014

Like you, I’ve had some bad conference experiences. I’ve spent a lot of money to travel and sit in a freezing cold room for days to listen to experts with big egos. What I hate is when I expect to learn something and instead I’m asked to spend more money.

Conference 100

Conference Trust Marketing High Quality Lead Distribution 100

Writing on the Web

MARCH 24, 2014

When you sit down to do it (or stand up, whatever), you experience stuckness – a state of mental morass punctuated by mind chatter and an inability to move. It doesn’t matter if you’re a scientist, blogger, CEO or rock star. Work requires you to actually do something.

Creativity 100

Creativity Blogger Trigger Marketing Business Blogging 100

Writing on the Web

NOVEMBER 8, 2010

I know this from personal experience. What has been your experience with appealing to the mature consumer? Something’s wrong with the way marketers are trying to reach people over 65. I am learning new stuff about the brain all the time, and since I have one myself, older brains are particularly interesting to me.

Peer-to-peer 100

Peer-to-peer Digg Urgency Marketing Buzz 100

Writing on the Web

AUGUST 26, 2014

Example of what that means: I received a press release to promote a book; in the blurb about the author, they explained he was a nightclub owner who almost died in a drug-related fire; who went on to become a psychologist and spiritual leader; who writes about how his near-death experience transformed him and how he overcame addictions.

Rules 100

Rules Custom Publishing Curation Small Business Marketing 100

Writing on the Web

SEPTEMBER 4, 2015

In some ways you can say that the preparation for this blog began many years ago with the experience I acquired as a journalist, and then as a doctorate student of psychology. Let’s start with the first stage: preparation. Preparation (Pre-writing) – Gather information and create your plan.

Creativity 100

Creativity Process Aggregators Paper 100

Writing on the Web

FEBRUARY 27, 2013

In an experiment that showed 79 percent of psychiatrists would release a patient who had a 20 percent chance of committing a violent act within six months, only 59 percent would release a patient when they were told that “20 out of 100″ similar patients would commit such an act.

Content Marketing 100

Content Marketing Content Click Rate Act-On 100