WriteSpark

MARCH 28, 2018

And in doing so, you may place your company in an awkward position if the customer is unwilling, is contacted too early, or doesn't have the hoped-for positive experience with your product. And so you must spend the time and effort pursuing these customers to determine whether their stories are a good fit for your needs.

Case Studies 120

Case Studies Case Study Studies Validation 120

WriteSpark

APRIL 10, 2012

And this experience makes a difference in producing on-target content quickly and with minimal guidance or management throughout the writing and review processes. A writer with experience primarily in B2B marketing may not be able to write effective copy for a B2C promotional effort and vice versa.

Copywriting 120

Copywriting Verticals Work Management Case Study 120

WriteSpark

APRIL 10, 2012

And this experience makes a difference in producing on-target content quickly and with minimal guidance or management throughout the writing and review processes. A writer with experience primarily in B2B marketing may not be able to write effective copy for a B2C promotional effort and vice versa.

Copywriting 120

Copywriting Verticals Work Management Case Study 120

WriteSpark

AUGUST 19, 2008

Among writers however, "technical writer" has a specific definition, with experience and skills that typically aren't suited to sales materials, PR projects, and other marketing communications. “Technical writer" is an easy-to-remember term that many people apply to anyone who writes about technology topics.

Copywriting 120

Copywriting Public Relations Paid Search Agency Case Study 120

WriteSpark

MARCH 2, 2010

The idea behind this content: Sharing realistic experience and advice that can be beneficial to customers. Intel: IT@Intel Microsoft: Microsoft IT Showcase What materials and techniques have you used to share your company's product experience with customers and prospects? .

Case Study 120

Case Study Case Studies Paper Studies 120

WriteSpark

SEPTEMBER 7, 2010

Include an author's profile, with information about the person's job role, industry experience, education, awards, and other credentials. A few techniques: Give a byline for key content to your technical experts, even if they receive writing help from a copywriter.

Thought Leadership 120

Thought Leadership Copywriting Social Media Profiling 120

WriteSpark

SEPTEMBER 7, 2010

Include an author's profile, with information about the person's job role, industry experience, education, awards, and other credentials. A few techniques: Give a byline for key content to your technical experts, even if they receive writing help from a copywriter.

Thought Leadership 120

Thought Leadership Copywriting Social Media Profiling 120

WriteSpark

JULY 10, 2012

And in doing so, you may place your company in an awkward position if the customer is unwilling, is contacted too early, or doesn't have the hoped-for positive experience with your product. And so you must spend the time and effort pursuing these customers to determine whether their stories are good fit for your needs.

Case Studies 120

Case Studies Case Study Studies Validation 120

WriteSpark

JULY 6, 2011

But by looking for ways to leverage a freelance copywriter's perspective and experience, you may find your marcom project issues easier to resolve. Of course, some issues involve confidential or politically sensitive discussions that shouldn't be conducted by an outsider.

Copywriting 120

Copywriting Work Management Planning Creativity 120

WriteSpark

JULY 6, 2011

But by looking for ways to leverage a freelance copywriter's perspective and experience, you may find your marcom project issues easier to resolve. Of course, some issues involve confidential or politically sensitive discussions that shouldn't be conducted by an outsider.

Copywriting 120

Copywriting Work Management Planning Creativity 120

WriteSpark

MAY 4, 2011

You need a writer with experience in certain project types, vertical industries, or writing styles. And it's always good to know another copy writer is available, just for those times when: Your current writers are too busy. A new product launch needs several writers working in parallel. How can you find those writers?

Copywriting 120

Copywriting Ideal Customer Profiles Verticals Linkedin 120

WriteSpark

MAY 4, 2011

You need a writer with experience in certain project types, vertical industries, or writing styles. And it's always good to know another copy writer is available, just for those times when: Your current writers are too busy. A new product launch needs several writers working in parallel. How can you find those writers?

Copywriting 120

Copywriting Ideal Customer Profiles Verticals Linkedin 120

WriteSpark

AUGUST 17, 2010

You just need to get out of their way and let them discover the positive experience you have promised. But once a customer has purchased your technology product or technical service, they no longer need to be sold.

Allocation 120

Allocation Paper Paid Search Agency Display 120

WriteSpark

AUGUST 17, 2010

You just need to get out of their way and let them discover the positive experience you have promised. But once a customer has purchased your technology product or technical service, they no longer need to be sold.

Allocation 120

Allocation Paper Paid Search Agency Display 120

WriteSpark

SEPTEMBER 21, 2010

You prefer to work with a writer who has more experience and business savvy than the junior-level staffers that often receive all writing assignments at some agencies. Don't automatically accept the agency's assurances of "Oh, we can handle that." Ask for samples and interview the staff writer the agency wants to assign to the project.

Copywriting 120

Copywriting Advertising Agencies Paid Search Agency Ad Agencies 120

WriteSpark

SEPTEMBER 21, 2010

You prefer to work with a writer who has more experience and business savvy than the junior-level staffers that often receive all writing assignments at some agencies. Don't automatically accept the agency's assurances of "Oh, we can handle that." Ask for samples and interview the staff writer the agency wants to assign to the project.

Copywriting 120

Copywriting Advertising Agencies Paid Search Agency Ad Agencies 120

WriteSpark

DECEMBER 7, 2010

Ideas from the writer’s broad experience can improve your sales materials and marketing messages. And I believe that similar LTRs with freelance writers can bring many benefits to you: Knowledge of your corporate vocabulary and writing style means no dissonance among your marketing materials.

Copywriting 120

Copywriting Case Study Case Studies PR 120

WriteSpark

DECEMBER 7, 2010

Ideas from the writer’s broad experience can improve your sales materials and marketing messages. And I believe that similar LTRs with freelance writers can bring many benefits to you: Knowledge of your corporate vocabulary and writing style means no dissonance among your marketing materials.

Copywriting 120

Copywriting Case Study Case Studies PR 120

WriteSpark

DECEMBER 8, 2009

The group included people of diverse professions, ages, and life experience. I recently participated in a group to evaluate the effectiveness of sales materials produced by an insurance company. The group's choice?

Case Studies 120

Case Studies Case Study Advertising Benchmark Lead Scoring 120

WriteSpark

MAY 14, 2013

About the Author: Sylvia Montgomery, CPSM, Senior Partner & Account Director at Hinge, brings 20 years of experience and perspective to the Hinge team. To learn more ways online marketing can help your firm, download the Hinge Marketing report Online Marketing for Professional Services.

Online Marketing 120

Online Marketing Service Planning Paid Search Agency 120

WriteSpark

MAY 14, 2013

About the Author: Sylvia Montgomery, CPSM, Senior Partner & Account Director at Hinge, brings 20 years of experience and perspective to the Hinge team. To learn more ways online marketing can help your firm, download the Hinge Marketing report Online Marketing for Professional Services.

Online Marketing 120

Online Marketing Service Planning Paid Search Agency 120

WriteSpark

MAY 18, 2010

The workflow, project management skills, and experience level of the copywriter also determines writing schedules: The writer’s current workload. Background materials promised by the input providers aren’t sent or haven’t even been developed yet. Of course, not all the reasons for writing delays come from the client side.

Copywriting 120

Copywriting Work Management Paper Marketing Management 120

WriteSpark

JULY 20, 2010

One benefit of working with freelance copywriters is the fresh perspective and broad experience they can bring to your projects. The writer can work independently, but knows when to ask for your help in gathering information, contacting input providers, or refereeing comments and input from document reviewers. Offers new ideas as appropriate.

Copywriting 120

Copywriting Contact Marketing Course Interactive Marketing 120

WriteSpark

DECEMBER 16, 2008

Her insights are spot-on about what is happening in the corporate world and what your salespeople feel and experience in trying to sell to that market. Jill Konrath's book Selling to Large Companies is an essential read for understanding this environment.

Paid Search Agency 120

Paid Search Agency Companies Copywriting Copyright 120

WriteSpark

MARCH 26, 2009

In my experience as a technology writer, I have confirmed that many distinct materials can help with a variety of marketing situations. When they consider sales materials, most people think only of a brochure. The guidelines presented here will help you choose the right materials for typical technology sales and marketing challenges.

Comparison 120

Comparison Copywriting Banner Ads Press 120

WriteSpark

AUGUST 13, 2013

It's easy to understand that writing white papers requires much more skill and experience than writing social media updates. The factors below will help you evaluate the skills and experience of job candidates and freelance writers. What should you expect of a long-form copywriter?

Copywriting 120

Copywriting Paper Case Study Case Studies 120

WriteSpark

AUGUST 13, 2013

It''s easy to understand that writing white papers requires much more skill and experience than writing social media updates. The factors below will help you evaluate the skills and experience of job candidates and freelance writers. What should you expect of a long-form copywriter?

Copywriting 120

Copywriting Case Study Case Studies Paper 120

WriteSpark

FEBRUARY 14, 2012

Feeling the temptation to explain a topic or share a story of your experience after you state the question, but before you allow the customer to answer. Allows you to conduct interviews by e-mail for customers who prefer to work that way or when their spoken language skills may make a telephone interview a difficult experience.

Case Study 120

Case Study Case Studies Studies Relevance 120

WriteSpark

FEBRUARY 14, 2012

Feeling the temptation to explain a topic or share a story of your experience after you state the question, but before you allow the customer to answer. Allows you to conduct interviews by e-mail for customers who prefer to work that way or when their spoken language skills may make a telephone interview a difficult experience.

Case Study 120

Case Study Case Studies Studies Relevance 120

WriteSpark

SEPTEMBER 10, 2013

Yet many writers haven''t taken a statistics class and haven''t had training or experience in fact-checking skills. With experience as a fact checker for both The New York Times Magazine and The New Yorker, Smith''s discussion is. A writer should check all numbers in a document to assure accurate presentation and context. reporting.

Copywriting 120

Copywriting Statistics Paper Comparison 120

WriteSpark

FEBRUARY 16, 2010

A technical copywriter offers the technology experience and insight that make it easier to get relevant input from your subject experts, then convey that information effectively and appropriately to your customers. Are your agency and internal staff simply overloaded?

Advertising Agencies 120

Advertising Agencies Paid Search Agency Ad Agencies Copywriting 120

WriteSpark

SEPTEMBER 24, 2009

For technology marketing, there's no doubt you will be best served by someone who truly qualifies as a technical copywriter, offering specific types of knowledge, skills, and experience. Looking beyond these factors, you may want to find a writer who has experience in your particular technology or knowledge of certain customer industries.

Copywriting 120

Copywriting Work Management Case Study Case Studies 120

WriteSpark

SEPTEMBER 10, 2013

Yet many writers haven't taken a statistics class and haven't had training or experience in fact-checking skills. A writer should check all numbers in a document to assure accurate presentation and context. Some writers even have an aversion to math and believe that verifying data is someone else's problem.

Copywriting 120

Copywriting Statistics Comparison Class 120