Remove experience

Marketing Interactions

article thumbnail

The Importance of Humanness in B2B Content Experiences

Marketing Interactions

What is it that puts the humanness in business experiences? The point is that to be more human—which results in building trust—requires that our audiences “feel” the experience is human—not that it actually is human-to-human. This is a huge opportunity for how we develop humanness in B2B content experiences.

article thumbnail

The Inside and Outside of B2B Buyer-Driven Experiences

Marketing Interactions

I’m thinking about the differences between what your buyers experience with your content and brand (outside), and what it takes to create successful buyer-driven experiences (inside). The problem with this is strategy lurks behind the scenes as the scaffolding that holds up buyer-driven experiences. So, let’s dive in….

B2B 75
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

3 Pivots B2B Marketing Strategies Need to Create Compelling Experiences

Marketing Interactions

The difference between a drive-by view and a meaningful engagement with your audience is based on the perceived value of the experience—by the audience. Unfortunately, customer experiences are often defined by the experience we want our customers to have, rather than those they expect and need to have with us.

article thumbnail

Why B2B Marketers are Critical to Revenue Operations

Marketing Interactions

Uniting the commercial team to produce profitable buyer and customer-driven experiences is something I’m thinking a lot about given the shift to self-reliance. 69% of B2B marketers are responsible for some (41%) to all (28%) of customer experience ( Capgemini ). Edelman/LinkedIn ). That’s what drives retention, loyalty, and expansion.

article thumbnail

B2B Marketers Go for a Win with Customer Retention

Marketing Interactions

Buyer-driven experiences (BDX) provide a framework that extends across the customer continuum from net-new to renew and expansion deals. Considering only 18% of companies rate their customer experience as excellent (best in class), improving retention programs can help you transform your customer relationships—and your revenue growth.

article thumbnail

What Happens When B2B Buyers Start Using ChatGPT?

Marketing Interactions

Think about how this tool might displace the need for sellers trying to sell, enabling more buyers to choose rep free buying experiences.”. He also shared the experience of he and his team’s use of the tool while considering a buying decision for a productivity tool.

article thumbnail

B2B Content Marketing > Going Bold or Fading to Beige?

Marketing Interactions

Would it surprise you that a whopping 1% of decision makers believe that B2B marketing shows a meaningful understanding of the human experience? Furthermore, 83% of them think their marketing uses experience-focused communications that connect with their target audience on a rational and meaningful emotional level. Read that again.