This week I attended the Eloqua Experience, Eloqua’s user conference in San Francisco. Eloqua clearly has a very active user base, and they’re willing to share their experiences. The big news of this event is the launch of Eloqua 10. It’s the result of 2 years of hard work, and it looks very good. Eloqua University. MORE >>

Eloqua10 is a complete redesign of the architecture and user experience. That’s right Eloqua10 launched today at Eloqua Experience. All in all, it was a great way to begin Eloqua Experience 2010 and with the introduction of Eloqua10, it appears Eloqua is well on their way to achieving their new mission. Use a framework. Sign up. MORE >>

Providing great customer experiences and optimizing touchpoints in a consistent way equals successful marketing. Effective leaders strengthen the customer experience” It’s clear that optimizing customer experiences is becoming increasingly important in organizations. It’s as simple as that. The result of doing so is ROI. MORE >>

By Lief Larson "Customer Experience " has redeveloped as a buzz phrase in digital marketing departments lately. Customer experience management is the intersection of many different disciplines, including: design, marketing, branding, and interactions. The best digital customer experiences are interactive, and involve real people. MORE >>

  This article looks at how buyers are seeking experiences and the new role of the C-Suite as experience creators. Experience, as a unique form of competitive advantage, has suffered through its own identity crisis during the past decade.  Image via Wikipedia. Buyer Trend: Overwhelmed By Content.   The Future. MORE >>