Velocity Partners

JANUARY 24, 2024

That means: People aren’t already voluntarily engaging with your brand: The value exchange for Spotify users is incredibly obvious. Why graders are a killer value exchange A grader is a short survey that asks users 8-12 questions about their performance or behaviors in a certain area. Let’s take a look at one up close.

Peer-to-peer 84

Peer-to-peer Work Management Marketing Management Lead Scoring 84

Martech

JANUARY 9, 2024

Creators on platforms like YouTube, TikTok and Instagram have loyal followers who trust their opinions. A B2B brand might have better luck partnering with YouTubers or LinkedIn creators with a business-minded audience. Paid posts, videos or newsletters on platforms like YouTube, Instagram or direct email campaigns.

Advertising Agencies 133

Advertising Agencies Paid Search Agency Marketing & Strategy Marketing Strategy 133

Marketing Insider Group

OCTOBER 21, 2021

Amazon already spotted this opportunity when it started offering cheaper Kindle devices in exchange for agreeing to receive marketing communications. With this growth in voice search powered smart devices will come more opportunities to market to the people that own them. AI-Powered Marketing and Support Technology.

Marketing AI 362

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 362

Scoop.it

APRIL 11, 2024

These webinar tools facilitate immediate information and feedback exchange between you and your targets. The webinar itself can also work as great content for a YouTube post. Webinars provide a platform for real-time interaction between your brand and its audience. Finally, webinars are great for getting the word out.

Webinar Metrics 85

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 85

NuSpark Consulting

MAY 4, 2023

Video retargeting: Target users who have viewed or engaged with your videos on platforms like YouTube or Vimeo. Exclusive content: Provide access to exclusive content, such as webinars, eBooks, or in-depth guides, in exchange for users returning to your website and completing a desired action.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

Oktopost

DECEMBER 15, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Cidney Falk has been a veteran of the ad tech space since 2015, working in partnerships and business development across a breadth of companies including Xaxis, Oracle, Index Exchange, and now LinkedIn Marketing Solutions. Catch all episodes here.

Peer-to-peer 62

Peer-to-peer Budget Programs Transparency Ad Exchange 62

Choozle

MARCH 27, 2024

According to Comscore , as streaming TV gains momentum, a significant portion of newly acquired viewing hours—75% to be exact—are spent on content beyond the top six streaming apps like Netflix, YouTube, Prime Video, Hulu, Max, and Disney+.

Advertising Agencies 81

Advertising Agencies Cost Per Thousand Advertisements Advertising 81

Onalytica B2B

DECEMBER 14, 2017

You also have to share the work they do and have a personal exchange. For example: inviting influencers to a program in which they create some thought leadership content, in exchange for early or exclusive access to your product. “We try to have Twitter and email conversations that go beyond Adobe. Employee advocacy.

Ad Exchange 233

Ad Exchange Work Management B2B Thought Leadership Marketing Management 233

Sprout Social

JUNE 8, 2021

For starters, consumers are loyal to creators , regularly returning to their favorite creator channels over top brand outlets on Youtube. And for many brands, learning to play by a creator’s rules is a price they’re willing to pay in exchange for a creator’s influence and content that resonates with millions of people.

Brand Identity 129

Brand Identity Branding Ad Exchange Youtube 129

Heinz Marketing

OCTOBER 22, 2021

Here’s a few of our favorite B2B Marketing events: B2B Marketing Exchange. I have to admit that I hadn’t fully embraced YouTube for learning until fairly recently. In my mind, YouTube was a place to waste time watching movie trailers and music videos. MarketingProfs B2B Forum. RevTech Summit. RevGrowth Virtual Summit.

Planning 115

Planning Work Management Marketing Management Marketing Automation Services 115

B2B Marketing Exchange

MARCH 2, 2023

That’s a wrap on another B2B Marketing Exchange event! Tanner’s Heather Martin and nCino’s Jaime Punishill Key Takeaway: If people are passionate about what you create, then Google, LinkedIn, Facebook, YouTube and TikTok will also embrace it. Sign up for updates here and we’ll let you know when registration opens!

Demand Generation Agencies 52

Demand Generation Agencies SMB Advertising Agencies Account Based Marketing 52

Vidyard

AUGUST 16, 2016

I stumbled upon Nest’s YouTube channel by chance when a friend shared this video of a bulldog being a bulldog: And discovered that, in addition to making an award-winning thermostat, Nest also creates cameras for home surveillance, and has one of the best user-generated content channels I’ve ever seen. And the results are hilarious.

Youtube 50

Youtube Advertising Channels Work Management User-Generated Content 50

Optinmonster

FEBRUARY 11, 2024

You’ll need to set up an exit intent campaign with a lead magnet, like this one: A lead magnet is an incentive that marketers offer to potential buyers in exchange for their email address, or other contact information. And another company offers a premium account for six months in exchange for a review.

Paid Content 87

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 87

Sprout Social

SEPTEMBER 21, 2022

The e-commerce giant enables third-party sellers to sell new or used products in exchange for a percentage of their profits. YouTube shopping. YouTube offers creators the ability to connect their stores on external e-commerce platforms, such as Shopify, and promote merch and other products by: Tagging them in videos and live streams.

Best Practices 125

Best Practices Amazon Youtube Ad Exchange 125

ClearVoice

JULY 15, 2022

Promote videos on YouTube. It’s estimated that one out of three boomers learns about products or services on YouTube, while 68% regularly watch videos for entertainment. times more likely to refer to YouTube tutorials than written instructions. Promote videos on YouTube. Image Source: HemingwayApp.com.

Planning 118

Planning Content Marketing & Strategy Youtube 118

Scoop.it

DECEMBER 29, 2022

According to Google , 90% of people discover new products and brands through YouTube. For example, Instagram, YouTube, TikTok, and Snapchat need informational and engaging videos. See an example below from YouTube. Some social media platforms like YouTube allow you to see only relevant comments using the top comment filter.

Top of Funnel 83

Top of Funnel Digital Marketing Funnels Advertising Funnels Content 83

Contently

JULY 26, 2022

With the right video content, you could be generating 5+ million YouTube views like cryptocurrency exchange Kraken. Video has similar perks, and many fintech companies are capitalizing on the animation trend to build more interesting brands. Showcase your team. People want to get to know the minds behind the product.

Word of Mouth 137

Word of Mouth Marketing & Strategy Paid Search Agency Content 137

Martech

OCTOBER 19, 2022

Ad network vs. ad exchange Types of programmatic advertising How big is the programmatic advertising market? When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. Ad network vs. ad exchange. How much does it cost?

Advertising Agencies 116

Advertising Agencies Paid Content Cost Per Thousand Advertisements 116

Onalytica B2B

NOVEMBER 12, 2018

A more creative and product focused content strategy means that platforms such as Instagram, Twitter, Blogs, Facebook, YouTube, Pinterest and Snapchat are a focus for B2C brands. This is often picture and video content on YouTube and Instagram such as unboxing and tutorial videos. Social Media Channels. Content Focus.

Top of Funnel 189

Top of Funnel B2B Thought Leadership B2B Thought Leadership 189

Anyword

JULY 14, 2021

Affiliate marketing is a way for entrepreneurs to promote a product or service in exchange for a commission. Whether you need a post for your blog, a script for YouTube, or some engaging questions for Facebook or Instagram, a human copywriter can use AI to do the job in a fraction of the time it would take the same person on their own.

Marketing AI 111

Marketing AI Copywriting Planning SMS 111

Martech

AUGUST 9, 2021

Businesses will need to focus on rich value exchanges to persuade customers to give up at least some of their data. But more and more, advertisers are using programmatic exchanges for a more automated process. He identifies the four key factors that will determine whether a business will thrive in the new environment. Second, branding.

Facebook 113

Facebook Ad Exchange Advertising Agencies Mobile Advertising 113

FMG Suite

DECEMBER 22, 2021

Because of the Securities and Exchange Commission’s new advertising and marketing rule , ”now you can,” she said. YouTube is one of the most significant opportunities for advisors in 2022. According to Pew Research, 81% of Americans use Youtube more than any other network. Interviews.

Work Management 72

Work Management Ad Exchange Paid Search Agency Marketing Management 72

Bannerflow

FEBRUARY 3, 2023

For example, YouTube ads that run before the main video play (sometimes during or even after). Subscription Video on Demand (SVOD): SVOD is a subscription-based service where viewers can watch unlimited content in exchange for a regular monthly fee. In short, VOD lets users watch content in a convenient and accessible manner.

Demand 52

Demand Video Marketing Ad Exchange Mobile Advertising 52

Martech

MARCH 7, 2024

Google derives revenue from advertising on the open internet, of course, but they also own and operate two of the world’s foremost advertising properties in Google Search and YouTube — completely immune from any changes in how the browser works. The opportunities with Google’s walled garden perhaps needs to be qualified.

Privacy 119

Privacy Advertising Agencies Work Management Marketing Management 119

Stevens & Tate

MARCH 1, 2024

Lead Magnets and Landing Pages Lead magnets, such as ebooks, webinars, and free trials, offer value to your audience in exchange for their contact information. Share your videos on your website, social media channels, and YouTube to reach a wider audience. Create instructional or educational videos related to your products or services.

Inbound Marketing 59

Inbound Marketing Webinar Metrics Marketing & Strategy Marketing Strategy 59

Convince & Convert

NOVEMBER 13, 2014

From offering a free place to stay in exchange for original content, to building dedicated content studios and partnering with creators, these companies are showcasing the value of re-evaluating how content is produced while aligning with brand goals and consumer interests.

Brand Identity 159

Brand Identity Branding Storytelling Case Study 159

Unbounce

JUNE 28, 2022

Source: YouTube. Identify which influencers are the most relevant to your audience and reach out to see if they’d be interested in doing a review of your product in exchange for a free sample. Source: YouTube. Find relevant social accounts to team up with and tap into your joint niche.

Tactics 144

Tactics eCommerce Landing Pages Cross-Selling 144

Hubspot

NOVEMBER 27, 2023

Online communities for handy folks are thriving as well: r/fixit, where Redditors exchange tips on fixing just about anything, has ~300k subscribers. Add another revenue stream by unbundling YouTube, and curating a search-friendly database of vetted video tutorials. For Australians, it’s 79%. Why We’re Bullish on Fix-It Culture ?

Work Management 49

Work Management Bundling Business Curation 49

Onalytica B2B

APRIL 6, 2017

Or perhaps a YouTube video of a makeup tutorial in collaboration with a big beauty brand. If your target market enjoys consuming media on social media platforms such as: Instagram, Twitter, Facebook and YouTube: For example, if you’re targeting the millennial market, then you need to be where they are.

Social Media 261

Social Media Youtube Marketing & Strategy Advertising Mediums 261

Martech

MARCH 15, 2022

For example, you could use YouTube ads to test their effectiveness and use the results to help you decide which ads to air on TV. SSPs operate by opening up publishers’ inventories to bidding from advertisers on ad exchanges and ad networks. For example, SSPs often connect to multiple ad exchanges, ad networks, and DSPs.

Advertising Agencies 120

Advertising Agencies Paid Search Agency Cost Per Click Ad Exchange 120

Convince & Convert

AUGUST 19, 2015

I used GroupHigh ’s blog, Instagram, and YouTube search functions to search the word “sponsored” in influencer-generated content and pulled up posts from well-known brands. Sponsored YouTube review by Home Depot. Simplifying Disclosure. These three are some of hundreds of thousands of examples. Sponsored giveaway by Gourmesso.

Ethics 157

Ethics Youtube Blogger Guidelines 157

BOP Design

NOVEMBER 14, 2023

With social media-based video platforms TikTok and YouTube hitting all-time highs in popularity, people now expect engaging moving graphics in all their digital interactions. Your website should effectively serve every user’s needs, regardless of able-ness.

Design 94

Design Trends Marketing Websites B2B 94

Optinmonster

NOVEMBER 3, 2021

Extra giveaway templates for Instagram, Twitter, Facebook, and YouTube. YouTube : long-form videos that are entertaining or informational (product/service demonstrations, how-to’s, tutorials, etc.). Ask them to review their experience or promote your products in exchange for things like discounts, freebies, or other perks.

Social Media 80

Social Media Media Tips Ideal Customer Profiles 80

Scoop.it

SEPTEMBER 30, 2022

Youtube comes second to the most used social media platform, with more than 2.5 Even though it’s in a different format, millions of YouTubers frequently release exciting video content. There are more than 51 million Youtube channels out there. Now check this out: Source: YouTube. billion users per month.

Tips 84

Tips CMS Development Blogger AIO 84

Biznology

MARCH 14, 2017

Facebook, Instagram, Pinterest, reddit, YouTube and even Snapchat have integrated ads so thoroughly and shamelessly for so long that there’s not fight left in any of their ‘verses. The same kind of high-profile publicity — and controversy — that used to find its home on Twitter now finds itself on YouTube and Twitch.

PR 163

PR Twitter Public Relations Youtube 163

seo.co

JANUARY 1, 2023

Via your blog, podcast, YouTube channel, and any other platform through which you release content, make a point of singing the praises of your suppliers, vendors, and others who you admire, whether they be bloggers, other business owners, or anyone else. Often, they’ll link back to your site in exchange for a valuable quote.

Wikipedia 98

Wikipedia Ideal Customer Profiles Ad Exchange Blogger 98

ClearVoice

APRIL 16, 2021

In exchange for a fee, you can advertise your business in prime spaces. Paid advertising can get you seen in places like YouTube, Google searches, social media and more. What is paid advertising? Paid advertising is just what it sounds like: ads that you pay to place. Why paid advertising?

Advertisements 59

Advertisements Advertising Ad Exchange PPC 59