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Navigating CTV Advertising: Taking Control in a Fragmented Landscape

Choozle

Unlike traditional linear television, where advertisers can reach broad audiences through a handful of major networks, CTV spans numerous platforms, apps, and devices. Additionally, major CTV publishers and streamers often operate as walled gardens, prioritizing direct sales over transparency.

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Rain the Growth Agency Secures Mercari as Presenting Sponsor of SHAQ Bowl Pre-game Extravaganza

Rain: The Growth Agency

to exchange items no longer being used, with a marquee sponsorship opportunity in a streaming event ahead of the Big Game. Mercari has also committed to airing a spot within the televised broadcast of the Big Game. With a legacy as Big Game Weekend’s most in-demand and buzzed about event, Shaq’s Fun House returns in 2021.

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B2B Online Video Marketing; Planning to Execution Best Practices for Lead Generation

NuSpark Consulting

Chances are, it’s a television ad. YouTube averages 4 billion hits each day, and 61% of B2B marketers leverage YouTube to extend the reach of their messaging and brands. Distribution strategy: website for engagement; landing page for conversion; YouTube channel; Vimeo and video syndication, Brightcove, email. Other Tips.

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Will CTV Advertising Take Over Mobile in 2019?

Martech Advisor

Half a century ago, no one would expect that television would take over the world. By using connected TV devices, viewers can access video streaming services (Netflix, Hulu, YouTube, Pandora) and search for digital content on the web. Nobody can argue that Netflix, Amazon, Youtube and Hulu are the go-to platforms for millennials.

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4 Ways To Fix Your Facebook Problem

Convince & Convert

He asked me to tell him what we’re advising corporate clients to do here at Convince & Convert when it comes to Facebook, and he and I wound up having a fun and robust email exchange on this topic. Look at YouTube going hard into the original content game. So, if you want another angle on this, you should visit there too.

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B2B Marketing Expert Interview Series: Feeling B2B with Joe Pulizzi #MPB2B

Top Rank Marketing

In this exchange, Joe and Lee explore the heart of B2B marketing, shedding light on unconventional yet remarkably effective approaches. This is where the industry’s trailblazers gather to exchange insights, share experiences, and propel B2B marketing into the future. Visit mpb2b.marketingprof.com to learn more!

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52 Marketing Terms Every Marketer Should Know

LeadsRX

Television programming distributed through cable, satellite, or broadcast networks; includes TV Everywhere, on-demand content. Any app or website that provides streaming video content over the internet and bypasses traditional distribution; examples include HBO Max, Hulu, Netflix, and YouTube. Connected TV (CTV). Over-The-Top (OTT).