exchange Social Media Related Topics 
Paul Gillin
JUNE 18, 2013
A journalist contacted me with some questions about social media marketing that I hear quite often. What are three or four things social media marketers should do, and explain why they’re important. Identify the social media channels that your customers use – if any – and stake out at least a basic presence there.
Paul Gillin
JANUARY 2, 2015
Indium has created a creative and successful inbound marketing campaign that connects engineers to customers to solve problems in exchange for contact information. FIR B2B #19: Doubts about Social Media’s Lead Gen Potential. Two new surveys cast doubt on the value of social media as a lead generation vehicle.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Paul Gillin
JUNE 29, 2011
When I first learned about Element14 a couple of years ago, it was a rather unremarkable document exchange engine. Also, check out Social Media Quickstarter , a tutorial site aimed at small businesses and launched just this week by Constant Contact. There is a crying need for this kind of basic education.
Paul Gillin
JULY 15, 2011
After he posted the e-mail exchange online, some USA Today reporters dug up the fact that Facebook was behind the whisper campaign. Burson, which claims to be social media-savvy, did exactly the opposite of what it would counsel its crisis communications clients to do: It clammed up. Do You Need A Social Media Specialist?
Paul Gillin
FEBRUARY 7, 2011
But there’s nothing underhanded about CareOne, a nine-year-old company with 700 employees and a philosophy that “There’s no reason to be ashamed of being in debt,” according to Social Media Director Nichole Kelly (right). A busy online community has been a remarkably effective engine of growth. She would do no such thing.
Paul Gillin
JANUARY 17, 2012
The Virtual Technical Information Exchange (VTIE) renders in cyberspace what used to be done with speeches, posters and conference calls. The decision to use social media to communicate the renovation plans to employees was controversial at first because news has always been top-down.”
Paul Gillin
OCTOBER 19, 2011
Dentoola consulting gives away reports on how to apply social media in the dentistry profession. You can exchange a like for a customized press release at Hunter PR. Think of a digital asset you can create that has zero marginal expense. The Animal Print Shop gives away desktop wallpaper.
Expert insights. Personalized for you.
50 
Let's personalize your content