Sprout Social

MARCH 17, 2021

, social marketers can all agree it’s one challenge that calls for some creative problem solving. Some brands are choosing to take a direct approach, asking for follows and Likes in exchange for something else. Honestly, im tired of brands thinking that using social media shock value is a great way to send a message.

Social Media 134

Social Media Media Marketing & Strategy Communities 134

Sprout Social

MAY 24, 2022

Ten-cent text messages, AIM chat rooms with your best friends and glittery MySpace pages with bulletin boards are just a few nostalgic elements from the early days of social media. Soon enough, features like direct messages and @-mentions arrived, changing the trajectory of social media forever. So what’s next?

Social Media 130

Social Media Social Marketing Work Management Marketing Management 130

Launch Marketing

MAY 26, 2021

With almost 4 billion people on social media, the audience scale and exchange of information on this digital medium provides an enormous opportunity for leaders and organizations. Many buying processes start with research and social media plays a big part in the beginning stages of the buyer’s journey.

Social Media 121

Social Media Social Marketing B2B Thought Leadership B2B Marketing 121

Biznology

JULY 17, 2017

Are you a B2B business exec whose instincts are saying you should be doing something with social media, but you’re not sure what? I estimate about half of the people who contact us for help with a social media program don’t have set objectives in mind–often because they don’t really know what social media can do for them.

Social Media 167

Social Media B2B Thought Leadership Media Customer Satisfaction 167

Oktopost

MARCH 15, 2021

We’re working from home, live streaming classes and get-togethers, and shifting even more of our social lives onto social media. For B2B marketers, the big news about the pandemic-inspired social media renaissance isn’t about vibing on TikTok, but about what’s been happening on LinkedIn.

Social Media 136

Social Media Webinar Metrics Media Marketing & Strategy 136

Content4Demand

FEBRUARY 15, 2023

The lucky marketers registered for the 2023 B2B Marketing Exchange have some pretty fantastic sessions in store for them. She’s responsible for Content4Demand’s internal marketing efforts, managing everything from content creation and email marketing to events and sponsorships, blog publishing, website management and social media presence.

Marketing Analytics Tools 94

Marketing Analytics Tools B2B Marketing Ad Exchange B2B 94

Brandpoint

AUGUST 21, 2023

In a world where social media has become an indispensable tool for manufacturing companies, navigating the optimal usage of your social media budget can be a perplexing puzzle. Engage and Interact Allocate resources for actively engaging with your audience on social media.

Social Media 62

Social Media Allocation Advertising Agencies Social Marketing 62

SocialPilot

FEBRUARY 29, 2024

Social media is indeed a powerful tool to achieve various marketing objectives like reaching a wider audience, increasing brand awareness, fostering customer engagement, and cost-effectively generating leads. We will help you navigate the murky waters of social media management pricing models.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Social Media 52

Buffer

JULY 13, 2022

Negative comments and reactions on your social media are standard and almost expected whether you're a brand or an individual. This is why it’s essential to create a clear and concise policy for what to do when you encounter negativity on your social media so you can tackle it before it becomes a problem for your business.

Social Media 109

Social Media Media Work Management Marketing Management 109

Sprout Social

APRIL 19, 2022

Let’s dive into what conversational marketing is and how it will help your social media strategy evolve. Conversational marketing and social media: How to adapt your strategy. More than two-thirds (68%) of people agree social empowers them to interact with brands and companies. What is conversational marketing?

Social Media 100

Social Media Webinar Metrics Social Marketing Marketing & Strategy 100

Sprout Social

MARCH 26, 2020

In the last decade, social media has rapidly evolved and become a major element of marketing in all industries. As a result, social media practitioners now play a role in more business initiatives than ever. It can be frustrating when friends, family and even colleagues oversimplify your role as a social media manager. .

Social Media 144

Social Media Enterprise Management Work Management Marketing Management 144

Optinmonster

MAY 27, 2020

From recommending products in blog posts, coupon codes from influencer promos, or even simply sharing referral links between friends and family, affiliate marketing makes it easy to promote your business online, especially on social media. Social media has made it so virtually anyone can become an affiliate of your brand.

Social Media 131

Social Media Paid Content Social Marketing Advertising Agencies 131

Vision6

NOVEMBER 2, 2023

While email and social media marketing both stand out as powerhouse advertising channels, combining them together can really light a fire under your next campaign. Armed with new ideas and fresh ways of doing things, it might seem overwhelming, but it’s no secret that social media has changed the face of marketing.

Social Media 52

Social Media Work Management Email Marketing Social Marketing 52

Brandpoint

JUNE 21, 2021

But, here are a few I thought of: being a digital native, understanding modern-day memes, thinking TikTok is “educational,” preferring mobile interfaces, not being afraid to show my face online and purchasing products after being ~influenced~ on social media. Read More: Nimble & Authentic Social Media Marketing ].

Social Media 110

Social Media Generation Media Transparency 110

Convince & Convert

NOVEMBER 16, 2016

Google has been particularly enigmatic about how, or even if, its rankings are influenced by social media. Social media engagement essentially provides Google with external validation of a page’s value. Here are five ways to ensure your social media posting helps your SEO. And that makes sense. Size Matters.

Social Media 167

Social Media SEO Media Lead Scoring 167

Optinmonster

NOVEMBER 3, 2021

Do you want to learn how to increase sales with social media? Social media can be one of the best ways to connect with your audience and get your company in front of countless numbers of prospective customers. How to Increase Sales With Social Media. When do people use social media?

Social Media 80

Social Media Media Tips Ideal Customer Profiles 80

Sprout Social

JULY 6, 2020

consumers say it’s important for brands to take a stand on social and political issues. Furthermore, 67% of people believe brands are effective at raising awareness around important public issues when they speak out on social media specifically. Brands need to go beyond a one-time statement about diversity on social media.

Social Media 145

Social Media Paid Search Agency Marketing & Strategy Media 145

SmartBug Media

OCTOBER 19, 2022

Often, social media and inbound marketing are seen as mutually exclusive, but that certainly isn’t the case. In fact, social media allows you to connect with your audience in a place they are already engaging—which is the very foundation of inbound marketing. Social media allows you to enhance your brand presence.

Inbound Marketing 52

Inbound Marketing Social Media Social Marketing Paid Social Agency 52

Sprout Social

JUNE 30, 2020

The start of the new decade brought on a whole new set of challenges for social media managers. Between COVID-19 and the growing movements for racial equality worldwide, social media managers have had a lot on their plates and left many to wonder, “Does what we do matter? Does social media marketing matter?”.

Social Media 112

Social Media Work Management Marketing Management Media 112

Mailmunch

APRIL 20, 2021

Surprised, I read it, and the gist of the article is that social media marketing has taken over email marketing. Email marketing and social media marketing both have the potential to increase brand loyalty, enhance customer experience and elevate engagement. Then why is there a need for social media marketing?

Social Media 86

Social Media Email Marketing Social Marketing Media 86

Convince & Convert

JANUARY 19, 2016

When David Bowie died last week (and by the way, f*ck cancer) companies hither and yon decided to hitch their social media exposure and engagement wagons to Ziggy Stardurst , thinking that the strategy of “riding the hashtag” gave them license to use a person’s death as suitable fodder for social content.

Rules 161

Rules Social Media Media Television marketing 161

Marketing Insider Group

JULY 11, 2023

Combine each of these factors and many of your audience members won’t mind adding their name to your email list in exchange for some high quality content. From blogs and podcasts to YouTube videos and social media posts, there’s a ton of information out there that won’t cost you a dime.

Ad Exchange 239

Ad Exchange High Quality Lead Landing Pages Content 239

Anyword

JANUARY 26, 2022

Leveraging social media is an important part of modern marketing and advertising strategies. However, writing a social media copy that does not seem like you are selling is not as easy as it would seem. That is why social media copywriting is an important aspect of every marketing and advertising strategy in use.

Copywriting 40

Copywriting Social Media Media Customer Satisfaction 40

Marketing Insider Group

MAY 2, 2023

You can gather first-party data from your website, app, social media pages , and any other platforms you use to interact with your audience. Some common examples of first-party data include: Purchase history Website analytics Social media interactions Email interactions Customer feedback What Is Zero-Party Data?

ROI 234

ROI Webinar Metrics Privacy Content 234

Martech Advisor

JANUARY 10, 2020

The FPD is the customers' information that a company collects from its own sources (both online and offline) — like website of the firm, app, social media sites, CRM, or surveys. Compliance with GDPR: General Data Protection Regulation (or GDPR) is a set of guidelines regarding data usage and data exchange.

Advertising Agencies 64

Advertising Agencies Ad Exchange Privacy Paid Search Agency 64

Convince & Convert

JUNE 20, 2017

Or are you bursting with creative ideas for your social media campaigns, but stumped about ways to validate these ideas? Because you are involved in this seamless exchange of information, and listening intently, you know as much about many of your friends as you do about yourself. Are you experiencing a creative drought?

Social Media 163

Social Media Creativity Campaigns Effectiveness 163

Brandpoint

JULY 24, 2018

Social media is a blessing and a curse. Social media also makes it easier than ever for brands to get widespread attention for a seemingly small mistake. Here are eight of the top social media marketing mistakes to avoid, what to do instead, and examples of brands who learned their lesson the hard way.

Social Media 96

Social Media Social Marketing Media Planning 96

BenchmarkONE

MARCH 3, 2021

Why is it that some companies seem to thrive on social media while others don’t? There’s a little bit of luck involved, of course, but social media magic is also something that you have to make happen on your own. billion active social media users — a growth of 490 million users from twelve months prior.

Social Media 60

Social Media Webinar Metrics Tips Media 60

Mailmunch

MAY 20, 2021

One of the platforms that are underutilized a lot is social media. . billion people use social media worldwide, making it the perfect channel for businesses to reach and generate leads. Let’s delve deeper into how you can leverage social media for effective lead generation. . Optimize Your Profile.

Social Media 53

Social Media Lead Generation Generation Lead Scoring 53

Convince & Convert

JULY 25, 2013

I’m still amazed when I go back and read our simple 140-character (or less) Twitter exchange. It’s worth noting that throughout this exchange, I was still on hold with customer service and had not gotten a person live on the phone yet. I hope that your social media customer service efforts will inspire others.

Social Media 145

Social Media Work Management Marketing Management Service 145

Sprout Social

SEPTEMBER 4, 2018

The link between cryptocurrency and social media has had much to do with the rise in popularity, and probably price, of cryptocurrencies. ” How exchanges use social media. Cryptocurrencies themselves aren’t the only forces behind the rise in crypto’s popularity on social channels.

Social Media 74

Social Media Media Brand Identity Branding 74

BenchmarkONE

MARCH 3, 2021

Why is it that some companies seem to thrive on social media while others don’t? There’s a little bit of luck involved, of course, but social media magic is also something that you have to make happen on your own. billion active social media users — a growth of 490 million users from twelve months prior.

Social Media 52

Social Media Webinar Metrics Tips Media 52

BenchmarkONE

MARCH 3, 2021

Why is it that some companies seem to thrive on social media while others don’t? There’s a little bit of luck involved, of course, but social media magic is also something that you have to make happen on your own. billion active social media users — a growth of 490 million users from twelve months prior.

Social Media 52

Social Media Webinar Metrics Tips Media 52

Convince & Convert

JANUARY 14, 2015

Picture this situation: You’ve chosen the right social media platforms for your business and are posting good content to each one of them, but you’re not getting any more than just a handful of clicks. But should you stop using social media sites because they aren’t driving your websites and blogs enough organic traffic anymore?

Social Media 165

Social Media Traffic Media Advertising Agencies 165

Buffer

DECEMBER 17, 2018

When in doubt about your marketing strategy, turn to the social media experts. Social media marketing is becoming increasingly pivotal for businesses around the world. Today we gathered 13 of the world’s leading social media experts and asked them to share their best advice for marketers.

Social Media 110

Social Media Social Marketing Advertising Agencies Paid Search Agency 110

Biznology

AUGUST 22, 2016

This is my first post – the introduction to a series spotlighting leaders in social media strategy. The “social media manager” – job title was not common ten years ago. But in 2016, organizations have a real business need to put someone in charge of listening to social media.

Social Media 80

Social Media Media Marketing & Strategy Paid Search Agency 80

Hubspot

JULY 23, 2019

When you visit the App Store or Google Play and search "social media," there are hundreds of apps to choose from. But, as the pool of social platforms grows, will any of them really change the game for marketers this year? Those will be the 'new' channels for 2019," says Kelly Hendrickson , HubSpot's Social Media Manager.

Social Media 101

Social Media Social Marketing Media Planning 101