Customer Experience Matrix

APRIL 10, 2014

More important, the value of platforms has been widely recognized through the tech industry for decades: classic examples include Salesforce.com ’s own AppExchange, Apple ’s iPhone AppStore, Microsoft ’s operating system software, and, going way back, the original IBM System 360.

Marketo 120

Marketo Marketing Automation Services Conference Work Management 120

Rev

JUNE 18, 2018

Much less the first marketing exchange. One of those companies might be a start-up and therefore want something simple like HubSpot CRM, and another might be a global enterprise needing a CRM like Salesforce.com. Check out the original copyright date of the groundbreaking sales theory book, Let’s Get Real or Let’s Not Play.

Lead Qualification 138

Lead Qualification B2B Sales Qualified Leads B2B Thought Leadership 138

Lead Liaison

DECEMBER 11, 2017

According to Salesforce.com , 40% of sales teams do not have a playbook or defined strategy. The win rate,” Salesforce.com says, “is over 50% for two-thirds of companies that have a defined process in place.” It supports any email provider, including Office 365, Exchange, Gmail, and many more.

Lead Liaison 48

Lead Liaison Account Based Marketing Top of Funnel Marketing Prospects 48

Customer Experience Matrix

SEPTEMBER 27, 2014

Data is exchanged with other sources and execution systems via REST APIs. There are standard integrations with Twitter, Facebook, and Salesforce.com, as well as a system development kit for integration with mobile apps.

Enterprise Management 120

Enterprise Management Marketing Management Marketing Automation Services Advertising Channels 120

Customer Experience Matrix

DECEMBER 19, 2011

Advocates can accumulate points and exchange them for rewards. managing awards, and API-level integration to pull profile data ( LinkedIn ), record completed challenges ( Quora , Twitter , Facebook , LinkedIn) and announce completed challenges ( Salesforce.com Chatter). The system can also offer games, contests, and direct messages.

Work Management 120

Work Management Peer-to-peer Marketing Management Planning 120

LeadSloth

MARCH 16, 2009

Salesforce.com integration. ActiveConversion also integrates with Salesforce.com , although using Salesforce is not a requirement. Typically, new leads are assigned to sales person before they are copied to Salesforce.com: the assignment rules are flexible. Website sessions are added to the salesforce.com Lead record.

ActiveConversion 100

ActiveConversion SMB Work Management Lead Management 100

Customer Experience Matrix

NOVEMBER 29, 2010

The HTTP Send avoids API calls or Web Services, although Treehouse offers data exchange through Web Services as well. GoToWebinar When I last wrote about Treehouse, it had just added Salesforce.com integration. The system also has an “instant polling” feature to embed surveys within any Web page. download and document management.

Features 120

Features Marketing Automation Services Marketing Management Salesforce.com 120

Customer Experience Matrix

OCTOBER 19, 2010

Users can import lists, compose and send emails, build landing pages, execute multi-step event-triggered campaigns, monitor Web behaviors, score leads, exchange data with SugarCRM or (soon) Salesforce.com , and run reports. Also can capture results of Google Adwords campaigns and has a URL-shortener to track traffic from social media.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Automation Marketing Management 120

Customer Experience Matrix

AUGUST 18, 2010

The company’s product touches the standard marketing automation bases: outbound email, landing pages and forms, lead nurturing, scoring and integration with Salesforce.com. In fact, LeadForce1 sometimes refers to itself as being in the “lead exchange” business, although it currently seems to prefer “marketing automation 2.0”.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation Jigsaw 120

Smashmouth Marketing

NOVEMBER 17, 2009

A week later, they get a spreadsheet with all the data -- perfect for importing into Outlook, Salesforce.com or other CRM systems.

Lead Generation 100

Lead Generation Salesforce.com Leads Lead 100

Customer Experience Matrix

FEBRUARY 21, 2014

These can integrate with Demandbase’s own network of Web publishers that will accept its ads and with other ad exchanges that connect to their own, larger publisher networks). DemandBase had to build its own engines for real time bidding (RTB) and ad serving (Demand Side Platform or DSP) to support its approach.

DemandBase 120

DemandBase Advertising Agencies Marketing Automation Services Paid Search Agency 120

Customer Experience Matrix

JULY 22, 2010

These were campaign management systems including Exchange Applications, Recognition Systems/Protagona, Prime Response, Intrinsic, Unica, Aprimo, Decision Software TopDog/MarketWide, Alterian and SmartFocus. Salesforce.com is the big question and no one would be surprised to see them make an acquisition. The pattern is quite clear.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

LeadSloth

NOVEMBER 16, 2010

Lots of good ideas and best practices were exchanged, and I wanted to give you a quick summary in this blog post. Another company was saving those replies straight into Salesforce.com. Almost 30 people showed up for the first two Marketing Automation Monday meetups in San Francisco and Palo Alto. Database Segmentation.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Automation Marketing Management 100

Customer Experience Matrix

JUNE 9, 2011

Intriguingly, the company offers its product on the Salesforce.com App Exchange, specifically offering a smartphone-enabled version that can use geolocation to identify a salesperson’s current location and recommend the most efficient prospects to visit. The largest are mid-sized firms, with a several million customers.

Work Management 120

Work Management Marketing Management Cost Software 120

Kapost

JANUARY 6, 2017

A sales leader at Salesforce.com once told me: “We have a policy here called, stay in your lane.” You’ll encounter three major Varieties of data: Structured / Relational data: Stored in rows and columns (CSV, Excel, Salesforce.com, Marketo, most SaaS). Create manageable, consistent business segments in all systems.

Ideal Customer Profiles 95

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 95

Adobe Experience Cloud Blog

JUNE 23, 2010

Yesterday, over 1,000 people came together in San Jose (plus 10K more on a live video feed) for the launch of Chatter at a Salesforce.com Cloudforce event. Marc Benioff, Chairman & CEO of Salesforce.com, set the stage with a video explaining how the world now majorly communicates using social media. The Internet took 4 years.

Salesforce.com 48

Salesforce.com Jigsaw Top of Funnel Enterprise Management 48

Hubspot

MAY 28, 2015

I’m thrilled to announce that HubSpot has renewed our ISVForce relationship with Salesforce.com through 2020. Nearly 20% of HubSpot marketing software customers use Salesforce.com’s CRM product. There are tens of thousands of Sidekick sales acceleration users who also enjoy Salesforce.com’s CRM product.

Hubspot 28

Hubspot Salesforce.com Opt-in CRM 28

Capstone Insights

MARCH 13, 2018

As an example, if you have HubSpot for marketing automation and Salesforce.com for CRM you can very easily (no customization required in fact) allow for new people to be passed into Salesforce.com as a contact and bypass the Salesforce.com leads object entirely. However, for some of you it isn’t.

Contacts 40

Contacts CRM Salesforce.com Marketing Management 40

Smashmouth Marketing

FEBRUARY 22, 2009

offer, One Click Meetings for Salesforce.com , one of them can back me up and tweet in my place. Inspire exchange - Don't just post, ask questions. Have a backup - We'll have 3 Green Leads folks at the event, so if I need a bio-break or to go talk with a prospect about our new meetings 2.0

Conference 100

Conference Tips Broadcasting Salesforce.com 100

Smashmouth Marketing

FEBRUARY 17, 2009

offer, One Click Meetings for Salesforce.com , one of them can back me up and tweet in my place. Inspire exchange - Don't just post, ask questions. Have a backup - We'll have 3 Green Leads folks at the event, so if I need a bio-break or to go talk with a prospect about our new meetings 2.0

Conference 100

Conference Tips Broadcasting Salesforce.com 100

ClickZ

MARCH 19, 2020

My experience as a consumer is that I’m happy to provide my data when I feel there’s a good value exchange. We can’t do our jobs in the Brandwatch marketing team without Marketo and Salesforce.com. Transparency is key for any brand now and as we move forward, it’s important to tell people what and why.

CMO 103

CMO Paid Search Agency Advertising Agencies Mobile Advertising 103

Customer Experience Matrix

JUNE 17, 2009

The system can exchange data with Salesforce.com, NetSuite and Microsoft CRM Dynamics, but does not allow field-by-field update rules. Multiple activities can be assigned to the same campaign, but are not directly linked in a sequential flow. Nor is there any visualization of the entire campaign.

Demand Generation 120

Demand Generation Marketing Management Demand Marketing Automation Services 120

Customer Experience Matrix

APRIL 5, 2009

True Influence has existing integrations with Salesforce.com and SugarCRM. The system can exchange data with other CRM systems through batch updates as needed. This lets True Influence capture actual attendance and automatically load it into the contact history. Less extensive integration is also available with GoToWebinar.

Demand Generation 120

Demand Generation Digital Asset Management Demand Marketing Management 120

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Program Import / Export Some systems provide access to a shared library of pre-built verified programs and the ability to exchange marketing programs with other users. No (except salesforce.com Radian6). No (except salesforce.com Buddy Media).

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Lead Liaison

MARCH 14, 2018

So it could Gmail, could be Exchange, Office 365. Now, you know, the important thing is, even though all of those emails are sent through your exchange server or through Google, or Gmail, you still need, there are limits right. It’s basically just like going into Outlook or Google mail and sending an email from your email client.

Top of Funnel 48

Top of Funnel Webinar Metrics Lead Liaison Marketing Automation Services 48

Online Marketing Institute

JUNE 30, 2009

Written by Adam Blitzer January 24, 2009 at 3:18 am Posted in SEO , Web Analytics Tagged with page rank , SEO Marketing in the Cloud is Doing Just Fine with 2 comments Quite a big deal was made recently about salesforce.com’s 38 minute outage last week.

Work Management 40

Work Management Marketing Management Marketing Automation Services B2B Marketing 40

Hubspot

FEBRUARY 24, 2012

CTAs should direct people to landing pages , where you can collect visitors’ contact information in exchange for a valuable marketing offer. For example, this is what HubSpot did at Salesforce.com's Dreamforce trade show: 5. In that sense, an effective CTA results in more leads and conversions. Be creative. Think outside the box.

Trade Show 28

Trade Show Planning Landing Pages Work Management 28

B2B Marketing Zone Posts

SEPTEMBER 8, 2010

LoopFuse also provides automated Salesforce.com integration, but doesn’t have Genius’s Web tracking technology. B2B Voices , August 13, 2010 As the use of social media by journalists and non-journalists has continued to grow we’ve been making the shift at the exchange to integrate the risks of social media with our spokespeople.

B2B Marketing 40

B2B Marketing Paid Search Agency Work Management Advertising Agencies 40

Lead Liaison

MARCH 7, 2018

It could be Administrate, it could be Salesforce.com, could be Microsoft dynamics. We integrate with Salesforce, we’re on their app exchange, we have customers that use that as their primary CRM, and then get it into our workflows from there. This could be prospect or leads, this could be customers, it could be partners.

Training 48

Training Webinar Metrics Lead Liaison Paid Search Agency 48

Online Marketing Institute

JULY 31, 2009

Salesforce.com actually works well when there are marketing automation tools and processes feeding it with filtered and sales ready leads vs the other way around. Talk to Kim Albee at einsof, Jeff Ernst at Kadient (formerly Pragmatech), or the folks at Salesforce.com who manage Salesforce Content. This is where Salesforce just rocks.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Content Marketing Institute

AUGUST 15, 2018

This value exchange means that the data gleaned from these audiences can be valuable to other parts of your organization. One of the best representations of this is Salesforce.com and its Dreamforce event. Audience data is given willingly. They are, when combined with the savings attributed to other values, marketing at a profit.

Lead Ranking 88

Lead Ranking Work Management Paid Search Agency Marketing Management 88

Convince & Convert

JUNE 29, 2012

Why do you think Facebook wants to be privy to your email exchanges, privy to the email addresses that its sending systematically? billion dollars later, Microsoft is playing in the social enterprise space alongside of salesforce.com and Oracle and others. Eric : Yes. So, hopefully they won’t do that. And so now, suddenly, $1.2

Enterprise Management 114

Enterprise Management Work Management Marketing Management Marketing Automation Services 114

Hubspot

OCTOBER 18, 2011

Way back in September (seems so long ago), I had the opportunity to speak at Salesforce.com's Dreamforce conference (which is now the largest software conference in the world, with over 45,000 registrants). There's a better way to recognize a relationship and you are still going to exchange economic value.

Inbound Marketing 28

Inbound Marketing Paid Content B to B Lead Scoring 28