Paul Gillin

JUNE 18, 2013

This is free research that complements your existing market intelligence and provides real-time insight on what people are saying about your company and your market. Recent research has shown that people are twice as likely to interact with companies over social media for customer support purposes as for marketing. Taming the big five.

Social Media 50

Social Media Social Marketing Media Social Networks 50

Paul Gillin

JANUARY 2, 2015

Research Shows CISOs Gaining Influence Even as Challenges Mount – Midsize Insider, Dec. Indium has created a creative and successful inbound marketing campaign that connects engineers to customers to solve problems in exchange for contact information. 20 Ways to Enliven Those Boring Year-End Predictions – LinkedIn, Dec.

B2B Thought Leadership 50

B2B Thought Leadership Cost per Lead Lead Gen Thought Leadership 50

Paul Gillin

JUNE 29, 2011

Over the last quarter alone, more than 500,000 people visited the online community, spending over 65,000 hours researching, collaborating and communicating with fellow engineers. When I first learned about Element14 a couple of years ago, it was a rather unremarkable document exchange engine. This is a commerce play, incidentally.

Social Marketing 50

Social Marketing B2B Marketing B2B B to B 50

Paul Gillin

JANUARY 17, 2012

The research & development organization has used IBM Connections to take a long-standing technical conference online. The Virtual Technical Information Exchange (VTIE) renders in cyberspace what used to be done with speeches, posters and conference calls. 3M filed seven patents on the work that resulted.

Wiki 50

Wiki Peer-to-peer Work Management Marketing Management 50

Paul Gillin

OCTOBER 19, 2011

Research has shown that few people who “like” a Facebook page ever return to it. You can exchange a like for a customized press release at Hunter PR. I talked to Brody about tips for SMBs that want to optimize their Facebook presence. It’s not about the likes. The Animal Print Shop gives away desktop wallpaper.

Facebook 50

Facebook Tips Digital Asset Management Business 50

Paul Gillin

MAY 27, 2010

The SMB market is coveted by technology firms, and many of them pay Spiceworks for the chance to interact with the audience of over one million IT professionals for activities ranging from market research to product design. Spiceworks sells advertising space on the software console its members use to monitor their networks.

Communities 50

Communities B2B Work Management Marketing Management 50

Paul Gillin

OCTOBER 12, 2011

I was struck by how well researched your book was, with lots of real-life examples. That forecasting, operations research, data mining, data integration, reporting and statistics. His writing has appeared in the Harvard Business Review ; Financial Times ; The Wall Street Journal and many other academic and business journals.

Enterprise Management 50

Enterprise Management Work Management Forecasting Burn Rate 50