A step back: IDFA’s impact on the advertising ecosystem
ClickZ
SEPTEMBER 21, 2020
30-second summary: To make apps for free, there is a reliance on a digital currency – that is, sharing your own data in exchange for valuable services rendered in the apps you love. We’ll be turning back to a past era where ads were more like spam. Or that you can upload as many videos as you want on YouTube. Conclusion.
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