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The Evolution of Account-Based Marketing


It also included upgrades to back office software like SQL Server and Exchange. Marketing automation has become ubiquitous in the mid-market and SMB space, in particular for B2B software-as-a-service companies, mid-sized consumer-facing retailers, and digital agencies who manage multiple marketing efforts simultaneously. The process and tools were custom-built and expensive.

2013 B2B Content Marketing Awards

The Effective Marketer

Winner: Cisco Systems, with Connected Life Exchange blog. ( [link] ). Winner: New York Stock Exchange, for It was built to showcase companies in its electronic stock exchange and to attract new ones to list. Category: Email Newsletter. Winner : Informatica Corp, for “Potential at Work” e-newsletter. ( [link] ). Category: Integrated.

4 Content Strategies for B2B Corporate Blogging

delicious b2bmarketing

Solicit quick and easy contributions from other bloggers in the industry, providing links and references in exchange for assistance. Newsletter problems? Besides Google Adwords and Bing, what other major PPC sevices are. I am doing PPC for a franchised company with several locations. E. Can you tell me how can I create search query report through Goog. 2011 All rights reserved.

SEM 62

Do the Math to Calculate the ROI of Business Blogs

Blue Focus Marketing

SMB’s lack the luxury of big business budgets to publicize their blogs.  As a result, “curation syndication” is the secret sauce that brings an explosion in traffic, engagement and lead generation for SMB’s. This post was originally published on AT&T’s Networking Exchange Blog. Marketers should banish the thought that everything is permanent.  And it’s all about winning. 

SMB 34

Facebook Tips for Midsize Businesses

Paul Gillin

But many SMB’s don’t take full advantage of the Facebook platform because they’re intimidated by the learning curve and the technical knowledge that Facebook applications demand. Clif Bar asks first-time visitors to like its page in order to sign up for a newsletter, while Moosejaw Mountaineering touts giveaways, rewards points and tips. Capture and communicate.