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The Best of B2B Marketing Exchange: 8 B2BMX 2023 Highlights to Watch This Year

Content4Demand

The lucky marketers registered for the 2023 B2B Marketing Exchange have some pretty fantastic sessions in store for them. If people are passionate about what you create, then Google, LinkedIn, Facebook, YouTube and TikTok will also embrace it. The 3 Steps to Fix Your GTM in Any Economy —With Multiple Rockstar Marketer Cameos!

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5 YouTube features to use to boost engagement

Sprout Social

The answer is probably “YouTube.” And new YouTube features are making it even more beneficial to marketers and creators—YouTube Shorts topped 1.5 With 51% of consumers anticipating YouTube will be one of the social media platforms they use most this year, it’s a digital space your audience most likely uses.

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9 Incredibly Easy Ways To Convert Customers With Paid Content

Marketing Insider Group

Combine each of these factors and many of your audience members won’t mind adding their name to your email list in exchange for some high quality content. From blogs and podcasts to YouTube videos and social media posts, there’s a ton of information out there that won’t cost you a dime.

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2024 Predictions: Social media’s evolution

Martech

Marketers will continue to engage with audiences on social media through advertising and organic social campaigns. Here are some ways that marketers will leverage social media in 2024. The reasons why consumers might be turned off to social media are obvious, but they aren’t new.

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What’s 1st Party Private Data Exchange and Why Should Marketers Care

Martech Advisor

The FPD is the customers' information that a company collects from its own sources (both online and offline) — like website of the firm, app, social media sites, CRM, or surveys. This advertising method exploits the mass reach of trusted platforms like Facebook, YouTube, Google, and others. Why FPD Exchange Is Crucial?

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2023 Predictions: Digital media and advertising

Martech

Digital media channels continue to deliver more viewing options to TV watchers through on-demand streaming and live broadcasts. That’s the big story in digital media, and not a wild prediction that momentum will grow in 2023. Below are our predictions for digital media and other adtech trends.

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How to Use Social Media for Affiliate Marketing

Optinmonster

From recommending products in blog posts, coupon codes from influencer promos, or even simply sharing referral links between friends and family, affiliate marketing makes it easy to promote your business online, especially on social media. Social media has made it so virtually anyone can become an affiliate of your brand.