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Lead Generation vs Lead Qualification: The Dynamic Duo of Sales Success

Only B2B

Methods: Lead generation utilizes various marketing strategies, including content marketing (blogs, ebooks, white papers), social media marketing, advertising campaigns, events (webinars, conferences), and partnerships with complementary businesses. downloading white papers, visiting product pages, attending webinars).

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How the Heck Do You Calculate the Return from Your Content Marketing Program?

NuSpark Consulting

White Papers and E-Books. The goals for white papers and e-books can be to: Generate qualified leads. You create a landing page that convinces people to give you their contact information in exchange for downloading the white paper. But that’s a subject for another blog post. Goal Assessment.

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How to Woo B2B Buyers With Interactive Assessments

SnapApp

Offering a fun experience with real value exchange builds a foundation for a strong long-term relationship with your prospects. Rather than asking your prospect to slog through a 30-page white paper, you can offer real-time, personalized results that add value through a 5-question quiz. When Can Marketers Use Assessments?

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4 simple truths about content marketing re-imagined

Biznology

It can create a vacuum between you and the people who matter most to your business, a vacuum where you are not engaging in social exchange with your readers, and receiving real-time feedback signals. Marketing automation distances you from your audience. Make sure you have your priorities straight – real communication must take precedence.

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The Content Marketing Question: To Gate or Not To Gate?

Ambal's Amusings

In order to motivate this conversion, the prospect must decide that the content you’re promoting on the other side of the form is worth whatever you’re asking for in exchange. White papers. Marketo's Modern B2B Marketing. Marketing and Sales Alignment – Marketo eBook (New!). Blog posts.

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Cut Your Lead Forms in Half (and Double Conversions) with Interactive Content

SnapApp

When Marketo utilized a five-field form versus a nine-field form, they decreased their cost per lead by $10 and increased conversion rates by 3.4%. Interactive white papers, quizzes, and assessments can do both — and without dramatically affecting your cost per lead. Yes, you read that correctly.). Just ask Infinio. .

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How to Close More Deals with Accelerator Campaigns

Adobe Experience Cloud Blog

Here is an example of an accelerator email campaign: The key is to give leads a reason to act now (in the case of the example email, the prospect would receive a $50 Visa card in exchange for a demo). At Marketo we frequently use accelerator offers in our marketing campaigns. Leverage offers that you already have. Email Marketing'