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3 Steps to Increase SaaS Conversion Rates with Customer Education

Single Grain

You can drive customer acquisition and reach out to people by using education as a lead capture and encourage people to opt in to your mail list for the exchange of a free product or unique educational content. Dive Deeper: What Amazon’s Marketing Strategy Can Teach SMB Owners. How can you make it happen?

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

A conversion path is a series of website-based events that facilitate lead capture. In its most basic form, a conversion path will consist of a call-to-action (typically a button that describes an offer) that leads to a landing page with a lead capture form, which redirects to a thank you page where a content offer resides.

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16 marketing automation platforms your organization should consider

Martech

Lead capture, nurturing and scoring models deliver high-quality leads while decreasing customer acquisition costs. Here are those features: Marketers use the CMS to build landing pages, lead capture forms, and campaigns. HubSpot serves B2B and B2C customers, mostly mid-market and scaling SMBs.