The Ultimate Dictionary of Marketing Terms You Should Know
MARCH 10, 2016
Blogging is a core component of inbound marketing, as it can accomplish several initiatives simultaneously -- like website traffic growth, thought leadership, and lead generation. It helps marketers drive traffic to their website, convert that traffic into leads, establish authority on certain topics, and drive long-term results. 24) Cost-per-Lead (CPL). 49) Lead. to 1.