Lead Capture and SMB - B2B Marketing Zone

The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

MARCH 10, 2016

A metric that measures how many customers you retain and at what value. A conversion path is a series of website-based events that facilitate lead capture. In exchange for his or her contact information, a website visitor obtains a content offer to better help them through the buying process. 14) Churn Rate. 37) Friction.

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16 marketing automation platforms your organization should consider

Martech

FEBRUARY 25, 2022

Lead capture, nurturing and scoring models deliver high-quality leads while decreasing customer acquisition costs. Budgeting and planning leverage marketing, CRM and finance systems to measure, track and optimize marketing performance. HubSpot serves B2B and B2C customers, mostly mid-market and scaling SMBs.

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B2B Marketing Zone

The Ultimate Dictionary of Marketing Terms You Should Know

16 marketing automation platforms your organization should consider

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