Onalytica B2B

DECEMBER 14, 2017

Influencer engagement is the most challenging part of Influencer Relationship Management. It requires a PR culture of building 1-to-1 relationships with a marketing activation of scaling engagement with a 1-to-many model. This approach really embodies what true influencer relationship management is all about. Employee advocacy.

Ad Exchange 233

Ad Exchange Work Management B2B Thought Leadership Marketing Management 233

Onalytica B2B

APRIL 3, 2018

Or do you think of brands organically building relationships with influencers to form an army of brand advocates? What can you offer this influencer in exchange for working with you? Brands can engage and build organic relationships with professional influencers if they have great value to offer the influencer.

Marketing AI 278

Marketing AI Opinions B2B Thought Leadership Work Management 278

Onalytica B2B

SEPTEMBER 9, 2015

Technology is bridging the gap between consumer and vendor, investor and investment, client and business; making for easier transactions and altering the relationship we have with our money. Below you can see a network map of the online conversation created with our Influencer Relationship Management software IRM. Yodlee Interactive.

PageRank 60

PageRank Brand Identity Branding Marketing Management 60

Onalytica B2B

SEPTEMBER 27, 2017

This comes down to fostering a PR culture of building 1-to-1 relationships with influencers, but with a marketing mindset of scaling this to influence your target audience as a whole. Building trust and relationships with influencers takes time, much the same as real life relationships.

Paid Content 219

Paid Content Planning Work Management Ad Exchange 219