KoMarketing Associates

OCTOBER 15, 2015

They aren’t the basis for a customer relationship. According to B2B marketer Karen Talavera , the answer to customer relationships lay in this formula: Talavera believes before you can effectively sell to prospects in a scalable way, you first have to earn their trust by demonstrating a willingness to serve them.

Marketing Management 120

Marketing Management B2B Marketing Ad Building Lead Ranking 120

KoMarketing Associates

JULY 24, 2018

Forms within interactive content. They also have a place in interactive content. In fact, interactive content may be one of the best lead generation tools available to B2B marketers. Interactive tools often work best if they have an ungated part, too. As a result, lead quality has gone up dramatically.

Lead Generation 168

Lead Generation Optimization Generation Opt-out 168

KoMarketing Associates

DECEMBER 21, 2017

Much like our Secret Santa gift exchange, this list of our favorite articles and blog posts from past year has become an annual end-of-year tradition. Seer Interactive did a great job on this post by summarizing the changes made to exact match and they also listed a good quantity and quality of things to watch out for.

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Scoring Lead Ranking 204

KoMarketing Associates

OCTOBER 7, 2013

This pixel identifies how potential customers interact with their website and allows for segmentation of those customers for later advertising targeting” ( Source ). These people may have shown an interest in a brand’s product, but might not have had any previous interaction with the brand itself.

B2B Marketing 120

B2B Marketing B2B Marketing Management Banner Ads 120

KoMarketing Associates

JULY 9, 2019

Today’s consumers expect a personalized experience when they interact with a brand—and 54 percent are willing to provide personal data in exchange for a better experience. This creates a lot of friction in the end customer experience that can only be overcome with a single point of control over data, decisions and interactions.

Enterprise Management 137

Enterprise Management Work Management Marketing Management Touchpoints 137

KoMarketing Associates

MAY 19, 2014

Here are four concepts we use to help others that hopefully lead to our clients acquiring high quality links and long term business relationships. This tactic certainly could get taken too far so always make sure to evaluate how much “free work” your providing in exchange for the value you’ll receive in links or additional exposure.

Ideal Customer Profiles 120

Ideal Customer Profiles Outreach Search Engine Marketing High Quality Lead 120