Paul Gillin

JUNE 18, 2013

Indium uses the blogs to provide those solutions and also to capture contact information for sales purposes. CME Group (the former Chicago Mercantile Exchange) has amassed the largest Twitter following of any B2B company of which I’m aware. The other 90% is informational and advisory. Taming the big five.

Social Media 50

Social Media Social Marketing Media Social Networks 50

Paul Gillin

JANUARY 2, 2015

Indium has created a creative and successful inbound marketing campaign that connects engineers to customers to solve problems in exchange for contact information. In Episode 20 of the For Immediate Release B2B podcast, we speak to Rick Short, Director of Marketing Communications at Indium Corp.

B2B Thought Leadership 50

B2B Thought Leadership Cost per Lead Lead Gen Thought Leadership 50

Paul Gillin

OCTOBER 9, 2014

” Some people are rooting for Ello to unseat Facebook by tapping into user rage over the giant social network’s controversial approach to using member information to sell advertising. They’re willing to pay more and accept less in exchange for knowing that a platform is going to be around for a while.

Facebook 50

Facebook Social Networks Cross-Selling Network Marketing 50

Paul Gillin

JANUARY 17, 2012

At Lotusphere today, two representatives to 3M outlined some ways the company is using collaboration platforms to improve access to expertise and information across the far-flung company, which has people in more than 60 countries. A sampling: “I need information on 3M Japan products (name withheld) and what are the Eurpean substitutes?”.

Wiki 50

Wiki Peer-to-peer Work Management Marketing Management 50

Paul Gillin

JANUARY 16, 2012

.” As participation grew, BASF Chemical kept the momentum growing through a demo-oriented road show, presentations by guest speakers and community exchanges. Informal networking is important, Liew said, and don’t start the session with lunch. Make it part of the organic learning process.

Peer-to-peer 50

Peer-to-peer Wiki Enterprise Management Communities 50

Paul Gillin

OCTOBER 19, 2011

E-mail and news feeds can be used to deliver an ongoing stream of information that reminds people of who you are. You can exchange a like for a customized press release at Hunter PR. Facebook pages and apps offer easy ways to collect e-mail addresses. This creates a permission-based vehicle to continue a conversation.

Facebook 50

Facebook Tips Digital Asset Management Business 50

Paul Gillin

FEBRUARY 7, 2011

By enabling customers to freely exchange experiences, CareOne helps shatter suspicions that dissuade people in debt from seeking professional help. Word-of-mouth recommendations help drive inbound inquiries, and the presence of so much helpful information in the community lowers the barrier to conversion.

Communities 50

Communities Cost per Acquisition Peer-to-peer Work Management 50