Remove exchange

Onalytica B2B

article thumbnail

Influencer Marketing: 14 Pearls of Wisdom

Onalytica B2B

Influencer relations is the practise of building and nurturing organic relationships with influencers based on an equal value exchange and partnerships, between the brand and the influencer. This assessment will also inform whether you are focusing on a paid, earned or owned media approach or a combination of the two.

Planning 235
article thumbnail

Influencer Marketing: Truth or Myth?

Onalytica B2B

Some understand the concept but don’t quite get the big deal, while others just simply do not know enough to hold an informed opinion. There’s no doubt about it, if there is a financial exchange between a brand and an individual, then this is endorsement, or outright advertising.

Planning 219
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Is Employee Advocacy Just for B2B?

Onalytica B2B

It’s a far more emotive customer journey where money exchange is voluntary and down to the donor. One key differentiator is that in B2B brands have the opportunity to position employees not only to represent their expertise but also to express brand/product value in the exchange through brand evangelism.”

article thumbnail

Fintech: Top 100 Influencers and Brands

Onalytica B2B

The Internet of Value is based upon real-time processing of value exchange, and the 1000s of Fintech start-ups are getting billions of dollars of VC investment to build it.” With all the discussion and resources available online, our analysis produced a great set of independent information resources and communities. izakaminska.

article thumbnail

Key Takeaways From our Influencer Marketing Huddle Workshop

Onalytica B2B

As the name suggests, it’s a practical, hands-on event where we gather senior B2B and B2C marketers from various sectors ranging from tech to charity, in the same room to put their heads together to learn, share their stories (both good and bad) and come away feeling better informed and substantially more inspired.