exchange Information Related Topics 
Marketing Interactions
NOVEMBER 29, 2021
Even though we know better, we seem unable to give B2B buyers what they want > unfettered access to information that helps them consider and manage change in the solving of their critical problems. Completing all those “jobs to be done” requires a wealth of information. Gating content is done to collect buyer contact information.
Marketing Interactions
NOVEMBER 2, 2021
The process of Q&A drives momentum based on addressing how context shifts with each new intake of relevant information that helps your buyers advance their thinking. There’s no way to know which way to go without asking questions and getting answers that inform your thinking. I admit this seems basic. Really elementary.
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Marketing Interactions
AUGUST 15, 2021
I read an interesting exchange on LinkedIn recently. How much of a share of their information consumption do you have? It’s helpful to know if an account is searching for information that relates to the problem you solve, your category, and your competitors. pages, then they’re likely just interested in the information.
Marketing Interactions
APRIL 14, 2019
An easy example is to look at the information you’re sharing in terms of depth. A dialogue is a two-way exchange. Have you ever landed on a vendor website and not known where to look for the information you were after? This is where nuance comes in. For example, you could say that “doing X will result in increased productivity.”
Marketing Interactions
MAY 21, 2018
You’re not just informing them of something, but rather helping them to engage with your brand. As related to the example above, based on whether your customer chose to dine in your restaurant or attend the class, you’ve learned something about them that can inform how you continue the conversation.
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