Digital B2B Marketing

DECEMBER 2, 2011

I was recently informed that every marketing blogger must publish their predictions for the year ahead. Real time bidding platforms, ad exchanges and data exchanges will get a real foothold in B2B media buying. Content Marketing 1. Name recognition will rule. Flooded with content, audiences will turn to recognized sources.

B2B Marketing 100

B2B Marketing Mobile Advertising Paid Search Agency Marketing Automation Services 100

Digital B2B Marketing

JULY 26, 2011

Although my focus on numbers has evolved, in business, information still fuels me. Almost all of our information comes from online and old fashioned books. For example, I was one of the first people at any of the large ad agencies to place an online exchange buy from one of the first fledgling trading desks.

Paid Search Agency 100

Paid Search Agency Planning Advertising Agencies Ad Exchange 100

Digital B2B Marketing

JUNE 3, 2014

We will also give your information to our green sales team and tell them to go close the deal now Now NOW as part of our commitment to make it as easy as possible for you to buy. Everything drives towards that initial information exchange, the transaction where you give up your information in exchange for the carrot the marketer offered.

Content Marketing 100

Content Marketing Ad Exchange Webcast Banner Ads 100

Digital B2B Marketing

DECEMBER 19, 2013

Through our connections to every major exchange, we evaluate billions of impressions across millions of sites every day to find the exact audience and inventory you need at a fraction of the cost you would otherwise pay.” If you are interested in seeing what information companies have about you, go to BlueKai.

Paid Search Agency 100

Paid Search Agency Buy Work Management Marketing Management 100

Digital B2B Marketing

APRIL 20, 2016

The advertising itself is generally purchased through exchanges and will generally come from a broad range of sites (from thousands to millions depending on the media partner and your specific program). From Demandbase to Vendemore to Neustar, IP data started to see widespread interest and adoption three or four years ago.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising DemandBase 100

Digital B2B Marketing

FEBRUARY 16, 2015

If you are asking for someone’s email in exchange for content or information, you better be ready to followup with additional content that is useful, entertaining or timely. If your plan is to cold call everyone on the list, just skip the content promotion, buy yourself a list and start making calls.

Buy 100

Buy B2B Marketing Advertising Agencies Planning 100

Digital B2B Marketing

MAY 5, 2011

Lead generation, for purposes of this post, is collecting registration information for content, in order to build a marketing database or deliver leads to telemarketing and then on to sales. Contact Information Isn’t Accurate. Bad contact information undermines the entire premise of lead generation. A quick definition.

Lead Generation 100

Lead Generation Lead Scoring Lead Ranking Generation 100

Digital B2B Marketing

FEBRUARY 16, 2012

The problem is, one is focused on changing the audience’s perspective, the other is focused on capturing their information. Lead generation: collecting registration information, often in exchange for content, in order to build a marketing database for email or telemarketing followup.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Lead Generation Demand 100

Digital B2B Marketing

MARCH 1, 2011

Digital B2B Marketing Eric Wittlake's Blog on B2B and Digital Marketing Home About Posts Comments Media Rants In Practice Measurement Content Research Social Media News In Theory Demand Generation ← Ad Networks, Exchanges and … B2B? Lots of data, but little to no actionable information.

Advertisements 100

Advertisements Advertising Planning B2B Thought Leadership 100