Chris Koch

MAY 21, 2010

If you go to Facebook and look at your profile, your immediate reaction is going to be that it’s asking for too much information. The question that we’re asking Facebook is the question that we should be asking ourselves in our marketing: Do we really need all this information? The expectation on Twitter is that 99.9%

Privacy 100

Privacy B2B Marketing Lead Ranking B2B 100

Chris Koch

SEPTEMBER 18, 2009

It’d be great if your target influencers follow you back (so you can engage them with your messages and begin to build a deeper relationship), but if they don’t, you can still gather valuable information. And the viral model acts as a nice front end for building a deeper relationship through the permission model.

Social Media 100

Social Media Viral Marketing Tools Media 100

Chris Koch

SEPTEMBER 18, 2009

It’d be great if your target influencers follow you back (so you can engage them with your messages and begin to build a deeper relationship), but if they don’t, you can still gather valuable information. And the viral model acts as a nice front end for building a deeper relationship through the permission model.

Social Media 100

Social Media Viral Marketing Tools Media 100

Chris Koch

JUNE 26, 2009

You’re better off getting a dedicated tool that lets you manage the flow of information. You can “mass follow” my followers to instantly build up your network, or pick through the contacts individually (their bio information is included). Be sure to get an account at Ping.fm Transfer Twitter relationships to LinkedIn and Facebook.

Social Media 100

Social Media Social Marketing B2B Marketing Personalization 100

Chris Koch

FEBRUARY 5, 2010

Gartner’s definition of thought leadership marketing is this: “The giving—for free or at a nominal charge—of information or advice that a client will value so as to create awareness of the outcome that a company’s product or service can deliver, in order to position and differentiate that offering and stimulate demand for it.”.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Gartner Planning 100

Chris Koch

DECEMBER 28, 2010

You meet tons more people than you would in more traditional permission-based environments and some of those relationships will wind up becoming the kinds of deeper, more meaningful exchanges that the critics say we are losing through social media. Describing what you do is thought leadership.

Planning 100

Planning Work Management Paid Search Agency B2B Thought Leadership 100

Chris Koch

JULY 29, 2011

That information vacuum led some bloggers to fill it with questions about the quality of McKinsey’s research and its motives. The political stir encouraged journalists and bloggers to try digging deeper into the story and that’s when McKinsey got into trouble.

Social Media 100

Social Media Thought Leadership Paid Search Agency Companies 100