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Biznology

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Is Zero-Party Data The Next Big Thing?

Biznology

Zero-party data is being defined as data that a consumer shares with a marketer willingly and not just in exchange for, say, access to content, a special offer, or a discount code. The latter are examples of first-party data, as when you give your email address to LeashBoss in exchange for a discount on your first order. (My

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How your enterprise social platform enables the information marketplace

Biznology

To better understand where the business value is, and to shape its usage to maximize that value, try to see your social platform as an internal Amazon site, but with a twist: instead of moving retail goods such as books and electronics, you are actually moving information. Marketplaces in the real world are fascinating places to visit.

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The History and Future of Internal Communications: “Leadership IS Communication”

Biznology

D’Aprix, often called “the father of internal communications,” has served on ROI Communication’s Board of Advisors since 2005, is an internationally known consultant, lecturer and author, an IABC Fellow and recipient of the 2014 President’s Award from the Communication Leadership Exchange.

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5 ways to promote your promotional products

Biznology

You can also give them away in exchange for signing up for your newsletter or filling out a form with their information that you collect to remarket to. Speaking of coupons, why not print information about a coupon or coupon code right on your promotional product? Hand out goodie bags.

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Read this article before you start a social media program

Biznology

Over the years I’ve found that social media objectives generally come down to one or, more commonly, a combination of the following: Lead generation – driving unidentified potential new customers/clients to a website or landing page where they are offered free information in exchange for their contact info.

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Why walking meetings can be wonderful at work

Biznology

Other research shows that the act of walking leads to increases in creative thinking , leads to more honest exchanges with employees , and are more productive than traditional meetings. Next thing you know, you might be the big Silicon Valley mogul that serves as another example when researching information about walking meetings.

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Going Digital in a Pandemic: The Data Tells the Story

Biznology

If you are in any way exchanging sensitive information with customers like names, addresses, phone numbers, email addresses or account numbers, you need to really think about governance. That is sensitive information that your customer expects you to keep private. Safety of your accounts is paramount if you are using them more.