ANNUITAS

FEBRUARY 13, 2024

And one of the best defenses of your differentiated ideas are for them to be available – in exchange for some structured prospect data – but otherwise protected from theft. Ability to protect your valuable content: Competitors and the broader marketplace should not be stealing your ideas.

Marketing Analytics Tools 130

Marketing Analytics Tools Lead Ranking Multi-Channel Differentiation 130

ANNUITAS

AUGUST 27, 2020

There’s a better way to collect the information you need to qualify your buyers, and it doesn’t necessarily need to involve forms – or rather, forms as you know it. A Progressive Profiling Model should guide data intake sequencing in your lead management by asking for small bits of information from a buyer in digestible increments.

Ideal Customer Profiles 147

Ideal Customer Profiles Lead Ranking Sales Qualified Leads Budget Programs 147

ANNUITAS

DECEMBER 4, 2020

It makes sense; the medium cuts down the time and steps needed for a successful information exchange between provider and prospect. Live chat is a growing medium that many companies are turning to as a means to connect with prospects sooner and faster.

Demand 130

Demand Enterprise Management Marketing & Strategy Marketing Strategy 130

ANNUITAS

JANUARY 31, 2013

They’re looking for valuable information that will help them become more efficient and better at their jobs. At the top of the funnel, it no longer works to interrupt or distract buyers from consuming information that’s valuable to them (click-through rates for online ads are at an all-time low). Enter content marketing. .

Top of Funnel 100

Top of Funnel Work Management Marketing Management Marketing Automation Services 100

ANNUITAS

APRIL 9, 2015

Valuable content and insight is exchanged for information from prospective buyers, who signal implicit interest when they access content. One of the most common areas with room for improvement are in content alignment and scoring. Content Alignment and Scoring. The foundation of any B2B demand generation program is educational content.

Conversion Rate 100

Conversion Rate Conversion Lead Ranking Demand Generation 100

ANNUITAS

DECEMBER 22, 2011

There is no clearer indication that the buyer has changed and that the open access to online and social information is where buyers will spend the majority of their buying cycle. This where a vendor can exchange ideas and help shape the conversation. Because this is where engagement happens. This is where meaningful dialogue occurs.

CMO 100

CMO Peer-to-peer Vendors Gartner 100

ANNUITAS

JANUARY 29, 2015

Your marketing must allow buyers to choose their individual path and receive the information they need to aide them in their quest for information. Evaluate to see if you are enabling a frictionless-exchange with your buyer. Do you make it easy for your buyer to obtain the information they want, when they want it?

Enterprise Management 100

Enterprise Management Demand Generation Buyer Personas Top of Funnel 100