Trending Sources

3 Big Takeaways from SiriusDecisions Sales Leadership Exchange

The ROI Guy

I had the pleasure of attending SiriusDecisions Sales Leadership Exchange last week, an exclusive gathering of some 120 sales executives and sales enablement leaders. They are now hyper connected and as a result, more empowered via online and social collaboration and information.

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A Tour of Online Display Advertising; DSP, DMP, RTB, Ad Exchanges

NuSpark

With Facebook getting into the exchange business, it’s time to briefly review the display industry, focusing on demand side platforms, and how those ads appear on the websites you read. FACEBOOK EXCHANGE. The DSPs now can buy ads on the new Facebook Exchange , a retargeting tactic.

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Facebook News Feed Ads Dominate, Vindicate Exchange Model

Synecore

In the wake of this surfeit of bad juju, there was a decided air of negativity when Facebook officially rolled out its Ad Exchange in July of 2012. As the name suggests, News Feed Ads sold through Facebook’s Ad Exchange appear within the natural flow of a Facebook user’s streaming feed.

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Where Does Information Disclosure Start and End in Social Media?

WindMill Networking

So when Netflix CEO Reed Hastings shared what was essentially an indirect financial projection for his 200,000+ fans on Facebook, he crossed the line in the view of the Securities and Exchange Commission. Technically, Reg FD had nothing do with fair and equitable information disclosure.

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What Social Media Marketers Should and Shouldn’t Do

Paul Gillin

Indium uses the blogs to provide those solutions and also to capture contact information for sales purposes. CME Group (the former Chicago Mercantile Exchange) has amassed the largest Twitter following of any B2B company of which I’m aware. Finally, Constant Contact has used Facebook and Twitter to deliver a constant stream of useful information to its small-business clientele about how to better market their companies. The other 90% is informational and advisory.

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The Future of Media and The Role I Want to Play

Digital B2B Marketing

Today, there is another opportunity to shift the economic model and redistribute the margins that have been earned through information arbitrage. Today, many high quality publishers sell through exchanges (including private exchanges), making this a viable option for brand sensitive advertisers and breaking down the historical limitations of the inventory that is available. Media ad exchange big data dataxu Demand side platform dsp invite media mediamath turn

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How to Revive a Dying E-Newsletter: 4 Tips

The Point

To the right is a recent “newsletter makeover” our agency conducted for Microfinance Information Exchange (MIX) , the premier source for microfinance performance data and analysis.

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IT buyers are calling for a change in how you market & sell to them on LinkedIn

Biznology

Don’t just throw out speeds and feeds and basic product information–actively strive to produce content about the capabilities of your technology, discuss the business impact it can make WITHOUT talking about your brand as the only option.

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National Instruments: Exchange of Value for Digital Body Language

Digital Body Language

I wrote about equitable exchange of information in a previous post, and it is a concept I believe in strongly. With an audience of scientists and engineers, and a very broad product shelf, it was inspiring to see the exchange of information concepts operationalized to such a degree. In exchange for presenting a two-minute video, it was acceptable to ask for an e-mail address and basic contact information.

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6 Great Reasons to Become a Business Exchange User

WindMill Networking

Have you heard of Business Exchange ? It is an information-centric social networking site that is run by Bloomberg and sits on the same URL together with Business Week magazine. After reading a great blog post on Business Exchange by Larry Brauner , I have been experimenting with the site seeing how it fits into my daily social media routine. What targeted demographic does Business Exchange appeal to? But you cannot directly access any Business Exchange user.

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Modern Media Buying and Enterprise B2B Demand Generation

Digital B2B Marketing

The current trend in digital media is to move online advertising to trading desks, ad exchanges or real time bidding platforms. Demand generation marketing that requires a prospect to take time to register in anticipation of taking additional time to consume the content or information that is offered cannot rely on out of context advertising. Demand Generation Media ad exchange ad network advertising B2B marketing dsp lead generation media RTB targeting

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E-Quip Blog: Providing Value in Sales When You're Not the Expert

E-Quip

This involves bringing something of value —usually relevant information or advice—in exchange for the clients precious time. Tuesday, September 4, 2012. Providing Value in Sales When Youre Not the Expert.

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Adam Tinworth: Journalism in a Period of Continuous Change

B2B Memes

His insights there are based on a combination of his ongoing and enthusiastic experimentation with new-media platforms and his practical experience as an editor and blog evangelist for the UK branch of Reed Business Information (RBI). Adam Tinworth.

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Stepping Outside of Bounds: Taking a Broader Marketing Perspective

Biznology

As he stated, “Weak ties can uniquely serve as bridges to other worlds and thus can pass on information or opportunities you have not heard about”. Photo credit: Christopher S.

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An undigital revolution of sorts

Biznology

And the only mechanisms to contain widespread piracy and dissemination of false information have been very non-digital in nature: constant monitoring, law enforcement and good citizenship. Not all information wants to be free, after all.

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LeadTip: The new B2B Lead Exchange Service is launched

Fearless Competitor

Jigsaw pioneered the idea of sharing contact information. Now LeadTip pioneers the idea of exchanging sale lead information. Welcome to LeadTip – the true sales-ready lead exchange. Lead Generation Companies | LeadTip Launches. As the President of the B2B lead generation consultancy, Find New Customers , fresh ways of acquiring quality sales leads always interests me.

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How your enterprise social platform enables the information marketplace

Biznology

To better understand where the business value is, and to shape its usage to maximize that value, try to see your social platform as an internal Amazon site, but with a twist: instead of moving retail goods such as books and electronics, you are actually moving information.

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Personal anticipated information need

Buzz Marketing for Technology

Personal, anticipated information need. The Information School, University of Washington, Seattle, WA 98195, USA. The role of personal information collections is a well known feature of personal information management. It is suggested that personal information collections are created in anticipation of some future need for that information- personal, anticipated information need , which also underlies the design of formal information systems.

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How to Find New and Targeted Social Media Content on Business Exchange

WindMill Networking

Hopefully after reading my blog post on 6 Great Reasons to Become a Business Exchange User you have registered on the professional networking site and are already actively sharing and reacting to content as well as making new industry contacts.

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A New Democracy for the Modern Marketer

Sales Intelligence View

Recently, Marketo launched a new component to the Marketing Nation, a rich resource for marketers called the Marketo Program Exchange: a network that hosts a free, shared library of pre-built marketing programs for customers so they can quickly set up campaigns and start getting results.

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Don’t Share Leads, Share Lead Intelligence

Synecore

The exchange of information between an organization’s marketing team and sales team is a crucial piece of the overall puzzle of Smarketing. The meat of the matter is found in the information exchanged. How to Facilitate the Exchange.

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Modern Media Buying and Enterprise B2B Demand Generation

Digital B2B Marketing

The current trend in digital media is to move online advertising to trading desks, ad exchanges or real time bidding platforms. Demand generation marketing that requires a prospect to take time to register in anticipation of taking additional time to consume the content or information that is offered cannot rely on out of context advertising. Demand Generation Media ad exchange ad network advertising B2B marketing dsp lead generation media RTB targeting

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The Great Big List of 23 Types of B2B Marketing Campaigns, by Funnel Stage

bizible

Campaigns centered around an educational content asset, like an ebook or whitepaper or webinar, attract audiences because of their informational relevance. Asking people to give contact information through filling out a form isn’t a small ask.

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New Buyer Insights Needed To Unlock Growth In An Era Of B2B Digital Transformation

Tony Zambito

B2B companies may have to come to grips with the fact they are living in their own digital information bubble. Understanding new market ecosystems will become a source of critical buyer insights shaping informed strategies for CEO’s and their C-Suite.

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Information isn’t power anymore

Wondering Out Loud

It wasn’t very long ago that visitors to websites were happy to provide contact information in exchange for a whitepaper, or a fact sheet, or a brochure. They wanted information about your products and services and where better to go then the company website? But that was when information was power and that time is long gone. Information isn’t power if everyone has the information.

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Teaching is the New Marketing

grow - Practical Marketing Solutions

The Exchange. Instead, we decided to organize a live event that would bring together fascinating speakers, great conversation, and a platform for a free exchange of ideas. We brought in authors like Gary Vaynerchuk, Robert Scoble and Mark Schaefer to educate and inform our audience.

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How to Create the Three Parts for Any Sales Funnel

Webbiquity

It occurs as people sign up or exchange their contact information for any asset of value: an informative newsletter subscription, webinar registration, contest entry, white paper or eBook download—the possibilities are almost endless. Guest post by Katrina Manning.

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When, Why and How to Gate Content Along the Customer Journey

Act-On

With all the available content out there, and more on its way (including this blog post), an often-asked question is whether or not to gate that information in exchange for personal contact information such as someone’s name, email, or phone number.

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Stop Being a Transactional Content Marketer

Digital B2B Marketing

We will also give your information to our green sales team and tell them to go close the deal now Now NOW as part of our commitment to make it as easy as possible for you to buy. I wanted a data point (a quote, if I recall) and gave my information. Free white paper! Free webinar!

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Google, Display Ads, and B2B Marketing

Digital Body Language

The Flaw With Search The problem with this is that it relies on the prospect to "actively" seek information. They need to make the effort to perform a search for a specific piece of information, and when they do, we are able to present them with a message.

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Toward An Integrated Model of Information Seeking and Searching

Buzz Marketing for Technology

INFORMATION SEEKING AND SEARCHING. of Information Studies. The Fourth International Conference on Information Needs, Seeking and Use. The emphasis in much information seeking research at the current time is on the social and cultural context of human interaction with information. In information studies currently, there is a burst of exciting work being done on information seeking in a social and cultural context. Information Seeking and Searching.

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15 Elements Most Successful Blogs Have in Common

Act-On

Please don’t make us go to Google.com and finagle with the “site:” operator to find information on your site. Some search box installations don’t actually return the information they should. It helps visitors sort through all the information you’re throwing at them to find what’s new.

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Smart Agencies Don’t Neglect the Middle and Bottom of the Marketing Funnel

Act-On

It often involves working on creative, colorful projects, and offering informative, compelling opportunities at the top of the funnel. People go online to gather information so they can make more informed decisions. Make sure you keep your and your clients’ customers informed.

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Update to Facebook Promotions

Vertical Response

Facebook cites the following examples: It’s okay to ask people to submit names of a new product in exchange for a chance to win a prize. It’s not okay to ask people to tag themselves in pictures of a new product in exchange for a chance to win a prize.

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3 Reasons You’ll Drive Better (and More) Leads with Interactive Content

Modern B2B Marketing

But did you know that according to DemandGen Report’s 2013 Content Preferences Survey, only 5% of buyers are willing to provide detailed information in exchange for whitepapers? Exchanging Value. Author: Seth Lieberman Many marketers feel like the engine is always running.

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63 Digital Advertising Terms Every Marketer Should Know

Act-On

Ad Exchange : A technology-facilitated marketplace that allows Internet publishers and advertisers to buy and sell advertising inventory in real-time auctions. Ad exchanges are a departure from the historical method of buying ad inventory, where advertisers and publishers would enter price negotiations in order to show ads on a particular website. Browser: A software program with a graphical interface that people use to navigate all the information available on the World Wide Web.

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These Landing Page Flaws Could Be Hurting Your Conversion Rates [Infographic]

Hubspot

It's an exchange of information: You offer people valuable content, and they offer you valuable information about themselves, like their name, email address, and company. Lead generation is a major component of inbound marketing.

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