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3 Big Takeaways from SiriusDecisions Sales Leadership Exchange

The ROI Guy

I had the pleasure of attending SiriusDecisions Sales Leadership Exchange last week, an exclusive gathering of some 120 sales executives and sales enablement leaders. They are now hyper connected and as a result, more empowered via online and social collaboration and information. futureguru). The key? One of the trends James Canton highlighted is the evolution of your buyers.

A Tour of Online Display Advertising; DSP, DMP, RTB, Ad Exchanges


demand-side platform (DSP) is a system that provides the technology needed for advertisers to unlock the value of real-time bidding (RTB) information provided by ad exchanges. An ad exchange is a hub through which ad networks, and some large advertisers or agencies, can trade inventory within a single central marketplace. FACEBOOK EXCHANGE. Let’s talk about DSPs.  .

Facebook News Feed Ads Dominate, Vindicate Exchange Model


In the wake of this surfeit of bad juju, there was a decided air of negativity when Facebook officially rolled out its Ad Exchange in July of 2012. As the name suggests, News Feed Ads sold through Facebook’s Ad Exchange appear within the natural flow of a Facebook user’s streaming feed. Why News Feed Ads Work. Highlights of the AdRoll Study. Social Intent vs Transaction Intent.

Where Does Information Disclosure Start and End in Social Media?

WindMill Networking

So when Netflix CEO Reed Hastings shared what was essentially an indirect financial projection for his 200,000+ fans on Facebook, he crossed the line in the view of the Securities and Exchange Commission.  If social media channels such as Facebook currently don’t make the grade, what exactly constitutes the accepted communications tools for delivering financial information to the public? 

Everstring Takes Another $65 Million and (More Important) Launches Predictive Ad Targeting Solution

Customer Experience Matrix

Rather, it finds prospects who are not yet on the marketer’s own list by scanning ad exchanges for promising individuals. These were typically sourced from public information such as Web sites, job postings, and social media. Building a true DMP with access to the full range of ad exchange traffic is a major step beyond previous efforts.

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IT buyers are calling for a change in how you market & sell to them on LinkedIn


Don’t just throw out speeds and feeds and basic product information–actively strive to produce content about the capabilities of your technology, discuss the business impact it can make WITHOUT talking about your brand as the only option. Yes, I’m saying that the marketing standard of giving value after the fact needs to change! They want a relationship based on real, up-front value.

How to Revive a Dying E-Newsletter: 4 Tips

The Point

To the right is a recent “newsletter makeover” our agency conducted for Microfinance Information Exchange (MIX) , the premier source for microfinance performance data and analysis. The result is a much shorter email that still disseminates a lot of information while accommodating vital content above the fold.”. Plan your newsletter with a specific goal and audience in mind.

The Future of Media and The Role I Want to Play

Digital B2B Marketing

Today, there is another opportunity to shift the economic model and redistribute the margins that have been earned through information arbitrage. Today, many high quality publishers sell through exchanges (including private exchanges), making this a viable option for brand sensitive advertisers and breaking down the historical limitations of the inventory that is available. My recent posts about modern media buying: 12 Predictions for 2012 : #8 is the rise of real time bidding and exchanges in B2B. The digital media landscape is changing rapidly. Every sale.

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6 Great Reasons to Become a Business Exchange User

WindMill Networking

Have you heard of Business Exchange ?  It is an information-centric social networking site that is run by Bloomberg and sits on the same URL together with Business Week magazine.  As you can already guess, it is a site that is extremely focused on business and the news. But as we become more active users of social media, some new niche social networking sites such as Brazen Careerist , Amplify , and Business Exchange have appeared that have compelling value propositions when compared to more “general&# social media sites. Have you ever heard of Business Exchange?

National Instruments: Exchange of Value for Digital Body Language

Digital Body Language

I wrote about equitable exchange of information in a previous post, and it is a concept I believe in strongly. With an audience of scientists and engineers, and a very broad product shelf, it was inspiring to see the exchange of information concepts operationalized to such a degree. Enjoy the case study: National Instruments: Exchange of Value for Digital Body Language National Instruments is a worldwide leader in software and hardware for scientists and engineers, with a very broad set of products and solutions serving nearly all industries and project types.

Stepping Outside of Bounds: Taking a Broader Marketing Perspective


As he stated, “Weak ties can uniquely serve as bridges to other worlds and thus can pass on information or opportunities you have not heard about”. With the exception of celebrities and news or information sources, I suspect most of us follow folks on Twitter with similar interests or join groups on LinkedIn that contain folks just like us. Photo credit: Christopher S.

Modern Media Buying and Enterprise B2B Demand Generation

Digital B2B Marketing

The current trend in digital media is to move online advertising to trading desks, ad exchanges or real time bidding platforms. Demand generation marketing that requires a prospect to take time to register in anticipation of taking additional time to consume the content or information that is offered cannot rely on out of context advertising. Demand Generation Media ad exchange ad network advertising B2B marketing dsp lead generation media RTB targetingThe problem: consuming traditional B2B content used for demand generation requires a significant time commitment.

E-Quip Blog: Providing Value in Sales When You're Not the Expert


This involves bringing something of value —usually relevant information or advice—in exchange for the clients precious time. Tuesday, September 4, 2012. Providing Value in Sales When Youre Not the Expert. couple weeks ago, I advocated offering your "entree" whenever making a sales call. But that begs the question: What if you lack the expertise to deliver the entree?

An undigital revolution of sorts


And the only mechanisms to contain widespread piracy and dissemination of false information have been very non-digital in nature: constant monitoring, law enforcement and good citizenship. Many Many used the motto “information wants to be free” to describe this new world of limitless copying and distribution of binary content. Like this post? Sign up for our emails here.

Adam Tinworth: Journalism in a Period of Continuous Change

B2B Memes

His insights there are based on a combination of his ongoing and enthusiastic experimentation with new-media platforms and his practical experience as an editor and blog evangelist for the UK branch of Reed Business Information (RBI). We’ve invented the single most efficient and accessible information distribution system mankind has ever come up with. Adam Tinworth. But it is.

How your enterprise social platform enables the information marketplace


To better understand where the business value is, and to shape its usage to maximize that value, try to see your social platform as an internal Amazon site, but with a twist: instead of moving retail goods such as books and electronics, you are actually moving information. However, the way we trade or move that information today is reminiscent of prehistoric bartering practices.

How to Find New and Targeted Social Media Content on Business Exchange

WindMill Networking

Hopefully after reading my blog post on 6 Great Reasons to Become a Business Exchange User you have registered on the professional networking site and are already actively sharing and reacting to content as well as making new industry contacts. And if you’re not a Business Exchange user yet, this will hopefully show you an example of the value of being on the site!

LeadTip: The new B2B Lead Exchange Service is launched

Fearless Competitor

Jigsaw pioneered the idea of sharing contact information. Now LeadTip pioneers the idea of exchanging sale lead information. Welcome to  LeadTip – the true sales-ready lead exchange. Lead Generation Companies | LeadTip Launches. As the President of the B2B lead generation consultancy, Find New Customers , fresh ways of acquiring quality sales leads always interests me. Geoff Rego, who recently sold Market2Lead to Oracle, just announced this new company and invited me to help spread the word. We have a special offer for readers of this blog. Check out LeadTip today!

A New Democracy for the Modern Marketer

Sales Intelligence View

Recently, Marketo launched a new component to the Marketing Nation, a rich resource for marketers called the Marketo Program Exchange: a network that hosts a free, shared library of pre-built marketing programs for customers so they can quickly set up campaigns and start getting results. as someone who’s read information about X). Marketing is hard. But now, you’re not alone.

Personal anticipated information need

Buzz Marketing for Technology

Personal, anticipated information need. The Information School, University of Washington, Seattle, WA 98195, USA. The role of personal information collections is a well known feature of personal information management. It is suggested that personal information collections are created in anticipation of some future need for that information- personal, anticipated information need , which also underlies the design of formal information systems. Personal information collections. Anticipated information need. Information need.

Don’t Share Leads, Share Lead Intelligence


The exchange of information between an organization’s marketing team and sales team is a crucial piece of the overall puzzle of Smarketing. The meat of the matter is found in the information exchanged. What information needs to be communicated to achieve superior integration? How to Facilitate the Exchange. Marketing to Sales. Complete Lead Intelligence.

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Modern Media Buying and Enterprise B2B Demand Generation

Digital B2B Marketing

The current trend in digital media is to move online advertising to trading desks, ad exchanges or real time bidding platforms. Demand generation marketing that requires a prospect to take time to register in anticipation of taking additional time to consume the content or information that is offered cannot rely on out of context advertising. Demand Generation Media ad exchange ad network advertising B2B marketing dsp lead generation media RTB targetingThe problem: consuming traditional B2B content used for demand generation requires a significant time commitment.

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Information isn’t power anymore

Wondering Out Loud

It wasn’t very long ago that visitors to websites were happy to provide contact information in exchange for a whitepaper, or a fact sheet, or a brochure. They wanted information about your products and services and where better to go then the company website? But that was when information was power and that time is long gone. But the Web has become a supercharged information distribution system and much, if not most of the information you once owned is now accessible to anyone who knows how to use a search engine. Difficult? Impossible? Critical?

Teaching is the New Marketing

grow - Practical Marketing Solutions

The Exchange. Instead, we decided to organize a live event that would bring together fascinating speakers, great conversation, and a platform for a free exchange of ideas. We brought in authors like Gary Vaynerchuk, Robert Scoble and Mark Schaefer to educate and inform our audience. The Exchange. Counter Culture Coffee. by Jeffrey Slater, {grow} Community Member. Udemy.

Lead Generation: 5 tips to generate leads faster on LinkedIn

B2B Lead Generation Blog

But, here’s the rub: It’s going to take time, effort and content to reach that point. (If you have heard the term “content” tossed around in marketing, but aren’t quite sure what it is, it’s just a fancy term for information. Every time you see the word “content,” just think, “Oh, they mean information.”). posed this question to Ellie Mirman and Shreesha Ramdas. Guess what? Industry.

When, Why and How to Gate Content Along the Customer Journey


With all the available content out there, and more on its way (including this blog post), an often-asked question is whether or not to gate that information in exchange for personal contact information such as someone’s name, email, or phone number. When done well, gating information can benefit both the prospect customer and the business. Then you should gate.

Lead Management: 4 principles to follow

B2B Lead Generation Blog

To optimize thought sequences, we must enter into a conversation and guide it toward a value exchange – Brandon says this means the perceived value of the marketing goal must be greater than the perceived cost. The cost is giving up information, the value is what that person recieves in return for providing that information. Key principles of lead management.

Buy, Build or Both Part 2: The basics of list building

B2B Lead Generation Blog

There are so many places where you already have the opportunity to capture someone’s contact information. When you meet someone at an event, inquire about their positions, challenges and opportunities; offer to send them information that can help make their lives easier. What today’s consumers want is information that will quickly answer their questions and ease their pain.”.

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15 Elements Most Successful Blogs Have in Common


Please don’t make us go to and finagle with the “site:” operator to find information on your site. Some search box installations don’t actually return the information they should. They’re two or three sentences of teaser copy (sometimes the first two or three sentences of the post) that give people more information about what the post will be like. It’s free, too. J.

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Stop Being a Transactional Content Marketer

Digital B2B Marketing

We will also give your information to our green sales team and tell them to go close the deal now Now NOW as part of our commitment to make it as easy as possible for you to buy. Everything drives towards that initial information exchange, the transaction where you give up your information in exchange for the carrot the marketer offered. Free white paper! Conten

Google, Display Ads, and B2B Marketing

Digital Body Language

The Flaw With Search The problem with this is that it relies on the prospect to "actively" seek information. They need to make the effort to perform a search for a specific piece of information, and when they do, we are able to present them with a message. This works well, but only in situations where they are actively searching for a specific type of information.

Toward An Integrated Model of Information Seeking and Searching

Buzz Marketing for Technology

INFORMATION SEEKING AND SEARCHING. of Information Studies. The Fourth International Conference on Information Needs, Seeking and Use. The emphasis in much information seeking research at the current time is on the social and cultural context of human interaction with information. In information studies currently, there is a burst of exciting work being done on information seeking in a social and cultural context. But the intention is not to reduce information seeking in context to only these levels. Information Seeking and Searching.

News from Krux, Demandbase, Radius: Customer Data Takes Center Stage

Customer Experience Matrix

It can then use the information to predict future purchases and guide marketing and sales messages. Predictive marketing vendor Radius made its announcement last week of the Radius Customer Exchange. If Dreamforce seems a little less crowded than you expected this week, perhaps it's because I didn’t attend. If I’m sounding vague here it’s because, frankly, so was Demandbase.

3 Reasons You’ll Drive Better (and More) Leads with Interactive Content

Modern B2B Marketing

But did you know that according to DemandGen Report’s 2013 Content Preferences Survey, only 5% of buyers are willing to provide detailed information in exchange for whitepapers? You can think about the benefits of interactive content in three categories – facilitating dialogue, creating a value exchange, and delivering content in new, exciting ways. Exchanging Value.

Update to Facebook Promotions

Vertical Response

Facebook cites the following examples: It’s okay to ask people to submit names of a new product in exchange for a chance to win a prize. It’s not okay to ask people to tag themselves in pictures of a new product in exchange for a chance to win a prize. For more information on Facebook Promotions, consult their guidelines here. © 2013, VR Marketing Blog.

These Landing Page Flaws Could Be Hurting Your Conversion Rates [Infographic]


It's an exchange of information: You offer people valuable content, and they offer you valuable information about themselves, like their name, email address, and company. Lead generation is a major component of inbound marketing. If your landing page is wordy and long, only the truly dedicated are gonna read it. Which landing page mistakes should marketers avoid?

Click Ad Fraud is out of control — Here’s how you can fight back

grow - Practical Marketing Solutions

Then, they use the botnets to generate large quantities of traffic to these sites and push such ‘ad inventory’ into ad exchanges, for sale to brand advertisers. Dr. Fou featured this in his slideshare presentation on Click Fraud : By falsely generating impressions or clicks on these ads, the brand ad exchange agent is fooled into thinking it is a consumer-attracting site.

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My Favorite 6 Social Media Sites for B2B Social Media Marketing

WindMill Networking

This is why your website is even more important with the advent of social media, and you need to make sure that your website is “social media optimized&# to lead others to your social media profiles as well as to help others share your information throughout  their social media channels. Business Exchange is literally the Business Week of Social Networking. Need I say more?

63 Digital Advertising Terms Every Marketer Should Know


Ad Exchange : A technology-facilitated marketplace that allows Internet publishers and advertisers to buy and sell advertising inventory in real-time auctions. Ad exchanges are a departure from the historical method of buying ad inventory, where advertisers and publishers would enter price negotiations in order to show ads on a particular website. With an ad exchange, an auction is conducted in real-time, providing instantaneous bidding for ad space that’s available across the Internet. Cookie : Information stored on a website visitor’s browser. Carmax banner ad.

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Lead Generation: A Beginner's Guide to Generating Business Leads the Inbound Way


In other words, instead of getting a random cold call from someone who purchased your contact information, you'd hear from a business or organization you've already opened communication with. Essentially, a lead is generated through information collection. But if they find the coupon valuable enough, they may be willing to provide their name and email address in exchange for it.