Paul Gillin

JUNE 18, 2013

Your principal goal should be to help people solve problems and make smarter decisions. Be helpful and sales will come. CME Group (the former Chicago Mercantile Exchange) has amassed the largest Twitter following of any B2B company of which I’m aware. Don’t lead with a sales pitch. Taming the big five.

Social Media 50

Social Media Social Marketing Media Social Networks 50

Paul Gillin

MARCH 7, 2012

To illustrate how out-of-step some educational institutions have become with even everyday technology, Dr. Pendse asked audience members to exchange cell phones with each other. Technology will never replace teachers,”’ he said, “but we can use technology to help a much greater number of students learn from each other.”.

Education 50

Education Relevance Social Networks Conference 50

Paul Gillin

OCTOBER 9, 2014

They’re willing to pay more and accept less in exchange for knowing that a platform is going to be around for a while. What’s sometimes forgotten is the Microsoft also discounted Office heavily in the early days, a strategy that helped tip the balance.). This is because developers and customers want safe choices.

Facebook 50

Facebook Social Networks Cross-Selling Network Marketing 50

Paul Gillin

JANUARY 17, 2012

The Virtual Technical Information Exchange (VTIE) renders in cyberspace what used to be done with speeches, posters and conference calls. Not only does this helps us understand what problems need solving in the field, but it helps the headquarters team feel more connected with customers,” Berg said.

Wiki 50

Wiki Peer-to-peer Work Management Marketing Management 50

Paul Gillin

JUNE 29, 2011

Other new stuff that they’re doing (and this comes directly from the press release): The industry’s first online design hub – the element14 knode – designed to help engineers accelerate design and development and bring products to market faster than ever before.

Social Marketing 50

Social Marketing B2B Marketing B2B B to B 50

Paul Gillin

FEBRUARY 7, 2011

By enabling customers to freely exchange experiences, CareOne helps shatter suspicions that dissuade people in debt from seeking professional help. CareOne discovered that customers who engaged online were far more likely to seek professional help than cold-called candidates. “It’s

Communities 50

Communities Cost per Acquisition Peer-to-peer Work Management 50

Paul Gillin

JULY 15, 2011

In case you missed it, early last month a pair of new employees at Burson Marsteller, both of them veteran journalists, contacted a security blogger and offered to help him write and place an op-ed piece that exposed “sweeping violations of user privacy” by Google.

Case Studies 50

Case Studies Case Study Studies BtoB 50