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Breaking down data silos: Overcoming obstacles and planning for the future

Martech

Many companies know this but continue to use systems that provide information to various parts of the organization. This is where organizations face their most significant obstacle — lack of leadership with vision. How did your integration effort help the last marketing campaign? Part one can be found here.

Planning 143
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Why Your Company Needs an ESG Reporting Strategy — Now

Salesforce Marketing Cloud

As sustainability becomes more critical for companies, ESG (environmental, social, and governance) regulations are gaining momentum around the world. With growing regulation and disclosure requirements, effective ESG reporting has become a critical element of an organization’s core business activities. Build your ESG strategy.

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Thought Leader and Influencer Interview with Paul Mehraban, CEO and Founder, Mehraban Advisory Group, LLC

Thinkers360

Leveraging my experiences and insights, I provide invaluable guidance to help mentees overcome obstacles, seize opportunities, and achieve their professional goals. My day often includes meetings with key stakeholders to discuss project progress, address any challenges that arise, and ensure alignment with government priorities.

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Don’t Let AI Derail Your Data — Here’s How

Salesforce Marketing Cloud

In short, digital sovereignty is how your organization manages and maintains autonomy in their digital environment. It encompasses organizations’ right to control their own digital data and infrastructure — especially the ability to make decisions about how it’s used. Why is digital sovereignty important?

Privacy 59
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Why Personalization at Scale Can Make (or Break) Your Business

Contently

McKinsey estimates there are billions of dollars waiting for organizations that can strategically implement hyper-personalization at scale. In fact, the organizations in the top quartile of performance using personalized communications will generate over $1.7-$3 First-party data can help. Easy, right? First-Party Data.

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Verifiable Credentials: Fostering the Trust Revolution With Direct, One-to-One Relationships

Salesforce Marketing Cloud

People’s trust in institutions, governments , and the media is at historic lows. In this atmosphere, people want more control and protection over their digital identity, and organizations want more accurate, secure, and consensual methods of verifying stakeholder information. VCs help remove these concerns.

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Forrester B2B Summit 2023: The Year of the Content AI Clarion Call

PathFactory

George Colony’s Generative AI “Clarion Call” Forrester founder and CEO George Colony kicked off the week in his opening keynote with a “clarion call” to all of us to figure out the role of generative AI in our organizations. I couldn’t help but clap when she gave her opinion. Generative AI is only one piece of the content AI puzzle.