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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

For example, Google and Oracle are primarily B2B companies. A conversion path is a series of website-based events that facilitate lead capture. In exchange for his or her contact information, a website visitor obtains a content offer to better help them through the buying process. 38) Google+. 6) Blogging.

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16 marketing automation platforms your organization should consider

Martech

Lead capture, nurturing and scoring models deliver high-quality leads while decreasing customer acquisition costs. Here are those features: Marketers use the CMS to build landing pages, lead capture forms, and campaigns. HubSpot serves B2B and B2C customers, mostly mid-market and scaling SMBs.