Paul Gillin

JUNE 18, 2013

Listen to your market and customers using tools like Twitter filters, Google Alerts and LinkedIn searches. CME Group (the former Chicago Mercantile Exchange) has amassed the largest Twitter following of any B2B company of which I’m aware. Indium’s sales leads grew 600% in the year after the program was launched.

Social Media 50

Social Media Social Marketing Media Social Networks 50

Paul Gillin

MARCH 7, 2012

“If the goal is to get people excited about history, shouldn’t we study the history of Google?” To illustrate how out-of-step some educational institutions have become with even everyday technology, Dr. Pendse asked audience members to exchange cell phones with each other. Our young people are looking for complete convergence.

Education 50

Education Relevance Social Networks Conference 50

Paul Gillin

OCTOBER 9, 2014

Oracle is a platform and so are iOS and Google Maps. They’re willing to pay more and accept less in exchange for knowing that a platform is going to be around for a while. So is the X86 chip architecture. The winners in platform markets typically get 80% share, and everybody else fights over the scraps.

Facebook 50

Facebook Social Networks Cross-Selling Network Marketing 50

Paul Gillin

JULY 15, 2011

In case you missed it, early last month a pair of new employees at Burson Marsteller, both of them veteran journalists, contacted a security blogger and offered to help him write and place an op-ed piece that exposed “sweeping violations of user privacy” by Google.

Case Studies 50

Case Studies Case Study Studies BtoB 50

Paul Gillin

JANUARY 16, 2012

” As participation grew, BASF Chemical kept the momentum growing through a demo-oriented road show, presentations by guest speakers and community exchanges. ” Google Translate couldn’t figure it out, so the product manager put the question on the network. . “You want people inviting others to join the community.”

Peer-to-peer 50

Peer-to-peer Wiki Enterprise Management Communities 50

Paul Gillin

JUNE 29, 2011

When I first learned about Element14 a couple of years ago, it was a rather unremarkable document exchange engine. You can Google around and find much of this advice elsewhere but the company has conveniently aggregated it in one spot. Over the last year, it’s evolved into a multimedia experience that bristles with value and fun.

Social Marketing 50

Social Marketing B2B Marketing B2B B to B 50

Paul Gillin

OCTOBER 12, 2011

Google CEO Eric Schmidt has said that Google has a lot more data than it ever uses because it would be creepy if they did use it. There are 360 million Americans today. Speaking analytically, that is a trivial database. You can actually know every one of those individuals. At what point does this become creepy?

Enterprise Management 50

Enterprise Management Work Management Forecasting Burn Rate 50