Paul Gillin

JANUARY 2, 2015

Indium has created a creative and successful inbound marketing campaign that connects engineers to customers to solve problems in exchange for contact information. Two new surveys cast doubt on the value of social media as a lead generation vehicle. FIR B2B #19: Doubts about Social Media’s Lead Gen Potential.

B2B Thought Leadership 50

B2B Thought Leadership Cost per Lead Lead Gen Thought Leadership 50

Paul Gillin

MARCH 7, 2012

To illustrate how out-of-step some educational institutions have become with even everyday technology, Dr. Pendse asked audience members to exchange cell phones with each other. The analogy of the caveman may not be lost on an older generation that is falling further behind. I call them CAVE people,” he quipped.

Education 50

Education Relevance Social Networks Conference 50

Paul Gillin

OCTOBER 19, 2011

With Facebook presenting a tempting target of 800 million potential customers, small businesses are flocking to social network as a fast and easy way to generate business. You can exchange a like for a customized press release at Hunter PR. Think of a digital asset you can create that has zero marginal expense.

Facebook 50

Facebook Tips Digital Asset Management Business 50

Paul Gillin

MAY 27, 2010

The social network is so essential to the company’s business that user generated content overflows onto the corporate homepage. It has learned, for example, that personal prestige is a huge motivator for community participation and that members will give generously of their time with no promise of reward other than helping a peer.

Communities 50

Communities B2B Work Management Marketing Management 50

Paul Gillin

OCTOBER 12, 2011

Is this a generational issue? I think the next generation of leaders is going to be not only aware of analytics but also masters of it. There’s a whole generation in corporate America who have never been to a corporate training program. GM is a very switched-on organization now. They are very excited about analytics.

Enterprise Management 50

Enterprise Management Work Management Forecasting Burn Rate 50

Paul Gillin

JUNE 9, 2010

They are flexible gathering halls that can fill a wide variety of purposes ranging from product development to lead generation. When people create friend relationships, they exchange information that is not visible to others and they form persistent connections based upon trust. Communities are the convention centers of social media.

Social Networks 50

Social Networks Work Management B2B Marketing Management 50

Paul Gillin

AUGUST 9, 2012

The account attracted 160,000 followers – more than four times the following of BP’s real North American Twitter account – and generated huge amounts of media coverage. The fact that the author remained anonymous until months after the crisis ended contributed to public curiosity [4].

Twitter 50

Twitter Work Management Paid Search Agency Tagging 50