exchange Generation Related Topics 
Digital B2B Marketing
MAY 17, 2011
Two weeks ago, I wrote Five Reasons Lead Generation is on its Last Legs , exploring the reasons why today’s common lead generation tactics are beginning to fail. Underlying the new demand generation activities will be two key changes. What other changes will we see in lead generation? Relevance is the New King.
Digital B2B Marketing
OCTOBER 4, 2011
The current trend in digital media is to move online advertising to trading desks, ad exchanges or real time bidding platforms. However, for enterprise B2B marketers, these approaches are not mature enough to broadly support demand generation marketing.
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Digital B2B Marketing
OCTOBER 4, 2011
The current trend in digital media is to move online advertising to trading desks, ad exchanges or real time bidding platforms. However, for enterprise B2B marketers, these approaches are not mature enough to broadly support demand generation marketing. Filed under: Demand Generation , Media.
Digital B2B Marketing
OCTOBER 4, 2011
The current trend in digital media is to move online advertising to trading desks, ad exchanges or real time bidding platforms. These platforms provide access to enormous pools of advertising inventory and allow media buyers to cherry pick their exact target audience, based on a wide range of audience data available for targeting.
Digital B2B Marketing
FEBRUARY 13, 2012
Today, many high quality publishers sell through exchanges (including private exchanges), making this a viable option for brand sensitive advertisers and breaking down the historical limitations of the inventory that is available. I believe enterprise marketers are ready to apply a similar mindset to media buying.
Digital B2B Marketing
NOVEMBER 6, 2012
However, in B2B, the value of perceptions have been set aside, in favor of the new holy grail of B2B marketing: lead generation. B2B Marketing’s Lead Generation Focus B2B marketers are pitching white papers, webinars and other content at every turn. What perception is today’s marketing creating? ah33l on Flickr.
Digital B2B Marketing
JULY 3, 2012
In exchange, you consistently receive a moment of their time and attention. Lead Generation Lead generation (referring to capturing contacts through an online registration for the sake of this article) starts with attention.
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