Only B2B

AUGUST 21, 2023

According to Nucleus Research , CRM applications can deliver a return on investment (ROI) of $8.71 These campaigns can drive traffic to landing pages where leads can provide their contact information in exchange for valuable content. for every dollar spent.

Marketing Automation Services 62

Marketing Automation Services Ideal Customer Profiles Lead Ranking Lead Generation 62

Inbox Insight

AUGUST 12, 2019

Nurturing your active leads is almost as important as acquiring them in the first place, with a recent Forrester report finding that lead nurturing generated 50% more qualified leads at 33% less cost. Running a high response lead generation campaign resulting in downloads of your premium content is often not enough to expect a high ROI.

Lead Nurturing 81

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 81

SpotMe Blog

JULY 28, 2023

Their in-person event platform enables them to build better relationships with HCPs at onsite events than ever before.” – Wojciech Krawiec, VP Product, SpotMe With costs rising worldwide but high pressure on event marketers to bring a positive event ROI, measuring event success is more important than ever before.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Aberdeen

NOVEMBER 5, 2019

In fact, according to Forrester , programmatic advertising will account for the majority of all advertising spend over the next few years. What ad exchanges does the company partner with? Once you get the right message into the right hands in the right context, you’ll inevitably boost response rates and ROI.

Paid Search Agency 64

Paid Search Agency Lead Scoring Lead Ranking Ads 64

Martech

SEPTEMBER 28, 2021

Forrester found that 71% of brand marketers struggle to maintain an accurate consumer ID over time and through changes. and ad tech (DSPs, SSPs, ad exchanges, etc.) Improved marketing ROI. These identifiers can include an email, IP or physical address, as well as a mobile phone number, digital tag or cookie. tools and platforms.

Marketing Automation Services 116

Marketing Automation Services Privacy Enterprise Management Work Management 116

The ROI Guy

APRIL 7, 2015

Forrester says Yes (at least 1 in 5 at risk)! Three Big Takeaways from SiriusDecisions Sales Leadership Exchange Top 5 Content Marketing Trends You Need to Know for 2015 Get the book! Here’s a round up of the most popular articles so far this year on from our Frugalnomics Survival Guide Blog: Death of a Salesman?

Forrester 40

Forrester Buyer's Journey Order Trends 40

Salesforce Marketing Cloud

NOVEMBER 29, 2023

Channel sales — or selling through partners — represents 75% of the world’s commerce, according to Forrester. Brokers or agents arrange transactions in exchange for a commission. Whether you’re launching a channel to scale more efficiently, tap into new markets, or meet customer needs, this guide can help.

Enterprise Management 111

Enterprise Management Work Management Advertising Channels Marketing Management 111

NuSpark Consulting

NOVEMBER 6, 2015

Upfront Steps to Maximizing Marketing Automation ROI. In exchange for this content, readers will provide contact information. Forrester Research). Such a plant cannot produce saleable widgets. Similarly, a marketing automation system with no process or content does not create leads and convert sales. Start with the Customer.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Planning 100

The ROI Guy

MAY 1, 2014

We recently attended the SAVO Summit in Chicago, a gathering of over 600 leading sales enablement, sales and marketing analysts, executives and partners (including Alinean) to share the latest research, exchange ideas and learn new best practices. So the big question … what are you doing today to address the three E’s ?

Product 40

Product Marketing Proposals Forrester Training 40

Exo B2B

FEBRUARY 22, 2018

At the moment, the speakers are not yet announced, but in short, a good conference in the marketing field to attend, even though it’s in London and as everyone knows, we lose out with the exchange rate and the cost of living… At Exo, we have a weakness for the Arizona sun… and for the conference: B2B Marketing Exchange.

Marketing AI 40

Marketing AI Conference B2B Marketing Trends 40

The ROI Guy

JANUARY 16, 2014

Looking back at the reasons for the forecast shortfalls, Gartner indicates economic headwinds, a shift from land-lines to mobile, even blaming exchange rate fluctuations. Frugal – with over 95% of IT decisions now requiring a solid business case with significant ROI and fast payback according to IDC.

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

SnapApp

JANUARY 15, 2019

Because its goal is more brand awareness, demand generation content will do better if it is not “gated” (doesn’t require someone to give their contact information in exchange for access to the content). Here are some examples of brands that are seeing a huge ROI on their content and driving thousands of leads each month. .

Demand Generation Agencies 99

Demand Generation Agencies Demand Generation Top of Funnel Webinar Metrics 99

The ROI Guy

JULY 9, 2013

Gartner blames the revision on exchange rate fluctuations, but I don’t buy this as the main reason for halving their IT spending growth, as similar reasons were given for lowered expectations in 2012 as well (where initial estimates of 3.7% growth were lowered to 1.2% by mid-year). Gartner Says Worldwide IT Spending Forecast to Reach $3.7

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

The ROI Guy

APRIL 8, 2014

Looking back at the reasons for the forecast shortfalls, Gartner indicated economic headwinds, a shift from land-lines to mobile, even blaming exchange rate fluctuations. Frugal – with over 95% of IT decisions now requiring a solid business case with significant ROI and fast payback according to IDC.

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

Content Standard

OCTOBER 6, 2014

On April 14, 2014, Forrester Research put out the Power of Customer Context report, which highlights a shift in marketing from campaigns and transactions toward one-to-one interactions and value exchanges with consumers. Why These Solutions Matter to Content Marketers. Content marketers can’t afford to act on instinct alone.

Lead Ranking 40

Lead Ranking Enterprise Management Work Management Marketing Management 40

Outbrain

MAY 6, 2019

Forrester found that it is from 5 to 25 times more expensive retaining existing customers. It is no secret that email marketing is the most effective solution with a 4400% ROI. They sign up to your rewards program in exchange for bonuses, discounts, deals and special offers that encourage frequent purchases.

Marketing & Strategy 44

Marketing & Strategy Business Landing Pages Loyalty 44

Marketing Insider Group

FEBRUARY 5, 2024

DemandSage) 49% of marketers believe organic search yields the best ROI. Statista) 97% of marketers using Account-Based Marketing (ABM) report it delivers higher ROI than other marketing activities. Backlinko) 49% of marketers agree that organic search offers the best ROI among all marketing channels. PwC) Customers are 2.4x

Paid Content 226

Paid Content Stats Marketing Budget Webinar Metrics 226

PathFactory

JUNE 24, 2021

B2B marketers have a major content ROI problem. An audience that wouldn’t think twice about handing over their email address in exchange for our latest whitepaper. Forrester reported that the number of total interactions during the purchase process rose from 17 in 2019 to 27 in 2021. We need more data. A lot more.

ROI 52

ROI Top of Funnel Forrester CPO 52

Ambal's Amusings

APRIL 29, 2010

In order to motivate this conversion, the prospect must decide that the content you’re promoting on the other side of the form is worth whatever you’re asking for in exchange. Forrester Blog for Interactive Marketing Professionals. Keeping a Closer Eye on Content ROI – CMO Council. MarketingSherpa.

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

The ROI Guy

APRIL 15, 2014

And research from Forrester indicates that the late engagement could have serious impacts on win rates? Indeed, Forrester surveyed buyers, and they quickly indicated that only 10% of sales reps sell with a value-focused approach - selling with insights, diagnostics, financial justification and value differentiation.

Storytelling 40

Storytelling Enterprise Management Peer-to-peer Work Management 40

Brandpoint

JUNE 7, 2018

Why attend: Some 3,600 attendees are offered 120 sessions presented by experts from around the world, covering strategy, storytelling, ROI, demand generation , AI, etc. Forrester’s B2B Marketing & Sales Forum. Host: Forrester. ” Check out Forrester’s consumer marketing forum in New York. 21-24, 2018.

Conference 132

Conference Enterprise Management Work Management Marketing Management 132

Porch Group Media

AUGUST 3, 2021

Source: Forrester). Many consumers say that they would willingly share their personal data in exchange for compensation. They also rate discounts or coupons (53%) and loyalty points/rewards (46%) as highly valuable in exchange for their data. Alchemer and Forrester Consulting , 2021). LoopMe , 2021). Braze , 2020).

Statistics 85

Statistics Marketing Budget Marketing & Strategy Trends 85

Sprout Social

APRIL 6, 2021

Forrester Tweeting out a GIF with a prediction for 2021 and encouraging people to download its Predictions 2021 report is another way to raise interest around gated content. — Forrester (@forrester) November 29, 2020. You could also offer discount codes, case studies, webinars, whitepapers and more.

Paid Content 140

Paid Content Social Media Lead Generation Campaigns 140

Contently

MARCH 22, 2017

and The Atlantic, in exchange for ambitious, interactive storytelling. As marketing executives went around the room asking questions and talking about our biggest challenges, the topics mentioned most were measurement, benchmarks, and ROI. And one Forrester analyst estimated that global content spend topped $40 billion last year.

Storytelling 167

Storytelling Marketing Budget Marketing & Strategy Marketing Budget Creation 167

PathFactory

OCTOBER 12, 2021

Prospects know the drill, and that trading their real name and email in exchange for content is an open invitation to be hounded by sales reps. Stephen Casey, Principal Analyst, Forrester. Buyers are doing their due diligence: Forrester reports that 32% of purchase timeframes are 4 months or longer (up from just 19% in 2015).

Marketing Websites 59

Marketing Websites Top of Funnel B2B Forrester 59

Valasys

SEPTEMBER 13, 2019

This has shown up both in terms of advertisers as well as publishers that are partnering up with the programmatic ad exchanges to meet the ever-increasing demand & amount of ad spent dedicated to programmatic marketing. This includes ad exchanges, networks, & DSPs. An inventory is usually bought through a real-time auction.

Marketing AI 40

Marketing AI Advertising Agencies Paid Search Agency B2B Marketing 40

The ROI Guy

JULY 8, 2014

Looking back at the reasons for the forecast shortfalls, Gartner indicated economic headwinds, a shift from land-lines to mobile, even blaming exchange rate fluctuations. Frugal – with over 95% of IT decisions now requiring a solid business case with significant ROI and fast payback according to IDC.

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

SpotMe Blog

SEPTEMBER 22, 2022

That’s why large pharma companies need to focus on strategically boosting HCP engagement to ensure that the billions they spend on medical education events bring a positive ROI. These are the metrics large pharma companies are using to prove their event ROI. Want to find out about other event metrics you can track?

Webinar Metrics 59

Webinar Metrics Enterprise Management Trends RFP 59

SnapApp

DECEMBER 4, 2017

Content ROI Statistics. A report by Google shows that businesses typically see 200% ROI from AdWords. . Content ROI Statistics. . #14. Only 8% of marketers consider themselves “very successful” or “extremely successful” at tracking content marketing ROI - LinkedIn Technology Marketing Community. . . . Top. . . .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Marketing Insider Group

SEPTEMBER 14, 2020

One of our favorite content marketing ROI case studies comes from Tiger Fitness. trillion emails are exchanged every year, and that number is gradually increasing. Forrester ). (Overthink Group). 72% of marketers say that content marketing sparks engagement growth. Marketingsherpa ). GetResponse). LinkedIn ).

Stats 271

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 271

Rollworks

JUNE 3, 2018

Account-based marketing (ABM) is the latest strategy to improve your marketing ROI. The problem is, only half of them said they actually see a significantly higher ROI. Sure, your new implementation might show a marginal 5-10% increase in ROI. Sure, your new implementation might show a marginal 5-10% increase in ROI.

Account Based Marketing 40

Account Based Marketing Work Management Top of Funnel Marketing AI 40

Valasys

NOVEMBER 4, 2019

According to research from Forrester, 77% of the customers choose, recommend or pay more to brands serving personalized service or experience & a survey from Magnetic/MyBuys found that 58% of customers were able to exchange their personal information for more personalized experiences.

Marketing AI 45

Marketing AI B2B Marketing Personalization Marketing Budget 45

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « We’re renaming the blog | Main | New networks in the news » April 16, 2008 Numeric Scoring: The Key To Lead Management Success [Posted by Laura Ramos ] Recently I saw a preview of Eloqua’s spring release and it got me thinking about the role lead scoring plays in determining campaign effectiveness.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

Inbox Insight

NOVEMBER 13, 2018

As a result engagement metrics are dropping as readers are no longer willing to part with their precious time in exchange for vague content that doesn’t offer immediate value. They want the right information in a high quality format, and they don’t want to have to spend time looking for it. Paid media.

Paid Content 52

Paid Content Top of Funnel B2B Marketing Content Marketing 52

Single Grain

OCTOBER 11, 2019

Dive Deeper: What’s the ROI of Throwing a Live Event? Research from Forrester found that consumers are 57% more likely to become loyal to a brand that demonstrates real human communication. All You Need to Know About the ROI of Influencer Marketing [infographic]. 2) Encourage Word-of-Mouth Marketing. Provide Branded Merchandise.

Event Marketing 101

Event Marketing Top of Funnel Sales Qualified Leads Lead Scoring 101

Contently

DECEMBER 16, 2022

It’s an exchange of your content for their contact information. Forrester Research tells us that executive buyers look at an average of 17 pieces of content before signing a contract. Example: 22,000 leads multiplied by $71 CPL equals $1.56M in lead value ROI. The value has to be there. Lead Engagement.

Lead Ranking 140

Lead Ranking Multi-Touch Attribution Cost per Lead Ideal Customer Profiles 140