Remove exchange

Everything Technology Marketing

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Why Your Technology Firm Needs a Content Marketing Strategy

Everything Technology Marketing

In content marketing, this occurs when a visitor wants a particular piece of downloadable content and are asked to exchange their email address for the download. This often means the visitor is willing to give out their email address.

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The Brave New World of B2B Marketing - Are You Ready?

Everything Technology Marketing

What we need in this new environment are ongoing, parallel conversations with target audiences that lead to engagements with qualified prospects which in turn lead to value exchanges between both parties.