Biznology

JULY 17, 2017

Over the years I’ve found that social media objectives generally come down to one or, more commonly, a combination of the following: Lead generation – driving unidentified potential new customers/clients to a website or landing page where they are offered free information in exchange for their contact info.

Social Media 167

Social Media B2B Thought Leadership Media Customer Satisfaction 167

Biznology

MAY 4, 2020

August 10-12, Boston, B2B Sales and Marketing Exchange. These organizers are holding out hope that marketers will be able to convene face-to-face sometime later in the year. As the time approaches, they may make the decision to postpone, cancel or go virtual. Keep an eye on the websites. September 13-16, Cleveland, Content Marketing World.

Conference 163

Conference B2B Marketing Peer-to-peer Planning 163

Biznology

JUNE 16, 2017

Other research shows that the act of walking leads to increases in creative thinking , leads to more honest exchanges with employees , and are more productive than traditional meetings.

Ad Exchange 155

Ad Exchange Paid Search Agency Efficiency Conference 155

Biznology

MAY 25, 2021

June 7-10, virtual, B2B Marketing Exchange. B2B Marketing.net in running its second annual virtual conference in the US, with free limited-access passes available. Interesting speakers from Intel, CDW, Stirista and other leading B2B brands. June 8-10, virtual, Content Tech. How content marketing is enabled by technology.

Conference 104

Conference B2B Marketing Peer-to-peer Planning 104

Biznology

MARCH 7, 2019

February 24-26, 2020, Scottsdale, B2B Marketing Exchange. They claim to be “The best B2B marketing conference on the planet,” and as a frequent speaker and attendee, I can attest. Save the date for 2020. February 21, 2020, San Francisco, B2B Growth Day. Like this post? Sign up for our emails here.

Conference 146

Conference B2B Marketing B2B DemandBase 146

Biznology

SEPTEMBER 27, 2019

It all comes down to who initializes the exchange of gifts and an app that is free with integrated IAPs is guaranteed to find some patronage. The most direct way to increase your profitability is to target your most actionable users who are already exchanging with you and marketing directly to them. Make purchasing easy.

Consulting 99

Consulting Press Purchase Interactive Marketing 99

Biznology

DECEMBER 27, 2019

If you have a lead magnet on your site that promises something to customers in exchange for their signup, this is the automated email they would receive once they’ve done that. The Topic Workflow or Download Email. For example, if you’ve offered a free ebook, you can send emails about that same topic with additional content.

Marketing Automation Services 171

Marketing Automation Services Marketing Automation Email Marketing Automation 171

Biznology

MARCH 23, 2021

Spurred on by the pandemic, touchless technology is here to stay—no more germy exchanges of membership cards or key fobs or even having to touch a doorknob. It’s perfect for those middle-of-the-night lightbulb ideas that are gone by morning. The second trend is touchless technology. Nothing to hand over and no one has to touch your stuff.

Small Business Marketing 104

Small Business Marketing Trends Business Ad Exchange 104

Biznology

OCTOBER 29, 2019

B2B buying has long been enabled by EDI, supplier exchanges and e-procurement. They want fast, personalized service, pricing transparency, ease of use, a human face, seamless integration across contact channels, and mobile access. We know this, but are we stepping up? Enterprise buying platforms mature. But the pace is accelerating, fast.

Enterprise Management 135

Enterprise Management Work Management Buy Marketing Management 135

Biznology

OCTOBER 4, 2017

One of the major points of contention between a startup CEO and the investor is the amount of equity to offer in exchange for the cash infusion. Investors need access to your business data for due diligence and making use of VDRs is absolutely essential during this process. However, that may not always be a good idea.

Startups 123

Startups Business Planning Process 123

Biznology

OCTOBER 24, 2019

With that trust, they may allow you to ask for their email address in exchange for a guide, white paper, or eBook that helps them in some way as they learn more about their options. With that shift, you now stand a fighting chance of gaining not just attention, but even the beginnings of trust.

Marketing Prospects 91

Marketing Prospects Paper Trust Marketing B2B Sales 91

Biznology

MAY 14, 2018

Ideally, you’ll be providing value in the exchange on an on-going basis, regardless. Make it clear that you “get it” when it comes to the value of content marketing. In other words, build a relationship and offer value before you ask for something in return.

Content Marketing 171

Content Marketing Content Link Building Paid Search Agency 171

Biznology

SEPTEMBER 16, 2019

A CRM system designed for a specific company includes the functionality needed to solve its problems and provide data exchange. First, custom software can be developed for any business process. Now, let’s figure out how to build one. List the goals. It all starts with writing down the goals and needs of your company.

eCommerce 112

eCommerce CRM Work Management Marketing Management 112

Biznology

JULY 14, 2020

Schedule a weekly call with your employees to share their ideas, go over your workload for the week ahead, and exchange concerns, if any. These calls are essential for keeping your company culture alive, even among your remote employees, and to make them feel included, valued, and heard during every get-together. Source: Freepik.

Work Management 129

Work Management Marketing Management Transparency Paid Search Agency 129

Biznology

JANUARY 11, 2018

If you’ve ever gone to a website, found an interesting report or worksheet or other piece of information being given away for free in exchange for your email address, you’ve seen a very simple form of automation. Thanks for subscribing,” and nothing more. Content gating.

Email Marketing 168

Email Marketing Automation Marketing Websites Planning 168

Biznology

JUNE 7, 2018

You can offer to send your branded gifts in the mail for free, but they are really in exchange for something. Most of the time, you only see promotional products being given away in person at trade shows and other events. However, you should also promote them on your website as part of a free giveaway.

Promotion 168

Promotion Design Product Brand Identity 168

Biznology

DECEMBER 10, 2015

As long as a large enough number of individuals or organizations are willing to digitally give up some of their privacy – or that of their acquaintances – for the benefits of that information exchange, there will be some information about most of us available online.

Privacy 80

Privacy Digital Transformation Social Networks Google 80

Biznology

JULY 6, 2017

So my first few days at the office of a multinational IT corporation in São Paulo back then felt like Disneyland to me: xerox and fax machines, one PC per employee, dot matrix printers, overhead projectors, and, most impressively, green screen terminals interconnected with offices around the globe, where you could exchange electronic messages instantaneously (..)

Mobile Marketing 112

Mobile Marketing Network Marketing Paper Impressions 112

Biznology

JUNE 30, 2017

But hosts and presenters often unwittingly reduce the value of a webinar by doing things that fail to give value in exchange for my attention. Here are the seven worst “practices” I enco u nter. First a few housekeeping details”.

Webinar Metrics 128

Webinar Metrics Video Marketing Account Based Marketing ABM 128

Biznology

NOVEMBER 27, 2018

This channel is likely to continue to grow, as exchanges multiply, regulations relax, and SMEs enter the formal sector in larger numbers. Interestingly, the term “d igital marketing ” is commonly used in India to mean e – commerce or , in B2B’s case, e – procurement.

B2B Marketing 147

B2B Marketing Work Management Marketing Management Top of Funnel 147

Biznology

MAY 16, 2019

Lots of good tips were exchanged and based upon attendance, this is an important topic for SEO professionals. In a panel discussion featuring Crispin Sheridan, Miranda Gahrmann, and Patrick Compolo, titled Masters of ROI, there was discussion about whether and/or how these folks measured something beyond that first click.

Top of Funnel 91

Top of Funnel Traffic Conversion Lead Ranking 91

Biznology

NOVEMBER 27, 2018

This channel is likely to continue to grow, as exchanges multiply, regulations relax, and SMEs enter the formal sector in larger numbers. Interestingly, the term “d igital marketing ” is commonly used in India to mean e – commerce or , in B2B’s case, e – procurement.

B2B Marketing 136

B2B Marketing Work Management Marketing Management Top of Funnel 136

Biznology

JANUARY 24, 2020

It’s available to more people than ever before, in exchange for effort, and the person with insight has an extraordinary advantage over the one who doesn’t.” To DO rather than plan and think and analyze and hope…To “choose myself” rather than waiting for others to choose me. ” “ Knowledge is a great equalizer.

Consulting 129

Consulting Peer-to-peer Curation Press 129

Biznology

DECEMBER 31, 2014

American Express’s foreign exchange software division identified “opened an office in a foreign country” suggests a need for foreign exchange help. Autodesk searches for companies who post job descriptions online that seek “design engineers with CAD/CAM experience.”.

Marketing Automation Services 80

Marketing Automation Services Lead Ranking Tools B to B 80

Biznology

MARCH 26, 2021

“We can change this dynamic, moving toward more effective discourse (exchanging diverse ideas) and debate (arguing honestly for and against the merits of those ideas), by training people to adopt the right habits.” By applying the concept to each conversation we have, we can gradually develop the ability to communicate well.”

Work Management 104

Work Management Customer Surveys Training Intent 104

Biznology

DECEMBER 26, 2017

In an ICO, some quantity of the crowdfunded cryptocurrency is preallocated to investors in the form of “tokens,” in exchange for legal tender or other cryptocurrencies such as Bitcoin or Ethereum. These tokens become functional units of currency if or when the ICO’s funding goal is met and the project launches.

Practices 187

Practices Paper Cross-Selling Lock-In 187

Biznology

AUGUST 19, 2011

Image by Getty Images via @daylife All of our existing controls around content, intellectual property, and information exchange were developed when moving information around was an ancillary function to what mattered at the time: moving goods efficiently to generate wealth.

Efficiency 80

Efficiency Generation Organization Content 80

Biznology

SEPTEMBER 29, 2016

Content marketing gives us a great deal of freedom in exchange for revealing more about ourselves and our preferences as long as marketers stop acting like Mad Men. Too often still when we need to discern authority and trustworthiness from a pressured pitch or flimsy fact we are left largely to our own devises. Like this post?

Brand Identity 80

Brand Identity Branding B to B Ad Exchange 80

Biznology

AUGUST 17, 2016

Blockchain allows us to create new business sectors and ways to exchange services and increase cybersecurity. It also helps to reduce or eliminate the roles of trusted centralized authorities. As a result, doing business will completely take a new shape.

Peer-to-peer 80

Peer-to-peer Digital Transformation Transparency Distribution 80

Biznology

OCTOBER 5, 2015

When platforms are ecosystems, in which constant exchanges with users and quick, smart improvements are always in motion, they make the physical objects entirely more useful and satisfying, providing a value that a mere physical object alone cannot.

Allocation 80

Allocation Mobile Advertising Banner Ads Lead Ranking 80

Biznology

APRIL 11, 2017

Its members take part in the community to exchange information, to obtain answers to personal questions or problems, to improve their understanding of a subject, to share common passions or to play. ” In just 24-hours, I am sold.

Social Networks 183

Social Networks Twitter Communities Work Management 183

Biznology

MARCH 24, 2020

Investors’ expectation for the 30-day forward-looking volatility is a tradeable index on the Chicago Board Exchange, marked by huge swings up and down. This level has not been seen since the global financial crisis. It’s just another way of saying that it is a financial market weather forecast.

Work Management 80

Work Management Marketing Management Forecasting Consulting 80

Biznology

AUGUST 4, 2016

We need to understand that the whole product is a new form of a well-established choreography where roles can be exchanged and steps can be taught to both partners. We need digital to redesign and redefine the way this conversation among the involved parties takes place.

Lead Ranking 80

Lead Ranking Digital Transformation Interactive Marketing Act-On 80

Biznology

AUGUST 19, 2011

All of our existing controls around content, intellectual property, and information exchange were developed when moving information around was an ancillary function to what mattered at the time: moving goods efficiently to generate wealth. Image by Getty Images via @daylife. by Aaron Kim.

Efficiency 80

Efficiency Generation Organization Paid Search Agency 80

Biznology

OCTOBER 17, 2011

You’ll show anyone reading the exchange that you are a good company. The rest of the readers of the exchange will tell your competitor to shut up. It’s the last one that is the most fun. If it really is your rival company trying to sabotage your reviews, then by being kind and helpful, they will have no place to go.

PR 80

PR Software Studies Social Media 80

Biznology

APRIL 27, 2015

It is an infinite loop where consumers talk with brands, exchange information and data, but also make decisions on the go based on influences no one can accurately describe. It involves high amounts of emotional intelligence and it has to be made that way to drive actual deliverables and not just theories.

Deliverability 80

Deliverability Mobile Marketing Forecasting Trigger Marketing 80

Biznology

MAY 30, 2012

There’s a spirited debate in B-to-B marketing about whether it’s best to give away information (aka “content,” like white papers and research reports) to all comers, versus requiring web visitors to provide some information in exchange for a content download. In other words, to gate your content or not to gate.

B to B 80

B to B RFP Sales Qualified Leads Lead Ranking 80