Onalytica B2B
OCTOBER 26, 2016
It comes as no surprise that YouTubers, on average, take home the biggest pay-cheques, earning over $300,000 with 7+ Million followers. You have to consciously decide to engage with a YouTubers’ content, meaning you’re already in a trusting, receptive position as an audience member. WHAT DOES THE DATA SAY?
Onalytica B2B
APRIL 6, 2017
Or perhaps a YouTube video of a makeup tutorial in collaboration with a big beauty brand. If your target market enjoys consuming media on social media platforms such as: Instagram, Twitter, Facebook and YouTube: For example, if you’re targeting the millennial market, then you need to be where they are.
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Onalytica B2B
NOVEMBER 12, 2018
A more creative and product focused content strategy means that platforms such as Instagram, Twitter, Blogs, Facebook, YouTube, Pinterest and Snapchat are a focus for B2C brands. This is often picture and video content on YouTube and Instagram such as unboxing and tutorial videos. Social Media Channels. Content Focus.
Onalytica B2B
APRIL 3, 2018
E.g. an influencer posting fashion and beauty videos on YouTube to their 250k subscribers. For example, if an influencer requires compensation for their expenses and time to travel to a conference, or to write a piece of content. Casey Neistat is a well-known creative filmmaker on YouTube. When should you pay an influencer?
Onalytica B2B
MARCH 12, 2018
A great example of this is Nike’s collaboration with Casey Neistat. Casey Neistat is a well-known creative filmmaker on YouTube. A great example of this is Microsoft’s developer relations program, where internal Microsoft technical evangelists are building relationships with influential developers in the industry.
Onalytica B2B
NOVEMBER 15, 2018
When most hear the term ‘influencer’ they think of the social media influencers on platforms such as Instagram, Twitter and YouTube endorsing consumer products to their audience in return for a pay cheque. Some example evolutions: The transition from an enthusiast to a thought leader. The Journey to Becoming an Influencer.
Onalytica B2B
DECEMBER 14, 2017
For example: inviting influencers to a program in which they create some thought leadership content, in exchange for early or exclusive access to your product. This could be paying for them to mention your brand in a sponsored post (commonly seen in B2C on Instagram and YouTube) or purely to pay for their time (e.g.
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