Marketing Craftmanship
MARCH 16, 2012
For example, having your CEO quoted in a story that also includes quotes from competitors will do little to distinguish your company’s brand, or to make the phones ring; Publicity (also called “earned media”) is a beast that must be fed consistently.
Marketing Craftmanship
APRIL 8, 2011
For a host of political and practical reasons, inappropriate and ineffective web content gets posted; sorely outdated content is granted lifetime tenure; and assorted layers of information…in WORD documents, PDFs, YouTube videos, podcasts, webinars…all obscure the company’s core messages and brand positioning goals.
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