KoMarketing Associates

FEBRUARY 5, 2019

For each element, I’ve provided an example and SEO best practices to consider. Below I’ve provided an example of what each feature actually looks like on Google, and outlined any considerations that SEO professionals should be aware of. For example, the company’s business listings. Search Result Titles.

SERP 120

SERP Features Top of Funnel Display 120

KoMarketing Associates

JANUARY 19, 2017

For example, the report revealed that the majority of Gen Z (74 percent), Gen Y (66 percent), and Gen X (55 percent) used mobile devices for at least one hour per day, highlighting a key channel for digital marketers. This data suggests that digital marketers may be able to reach customers through these specific social media outlets.

Tactics 120

Tactics Generation Mobile Advertising Paid Search Agency 120

KoMarketing Associates

MAY 19, 2015

Interestingly enough, as I was writing this post, a report was released from Google that looked at YouTube searches. The biggest thing…how-to queries: “Searches related to “how-to” on YouTube are growing 70% year over year, with more than 100M hours of how-to content watched in North America so far this year.”. Need an example?

Youtube 120

Youtube Mobile Marketing Marketing & Strategy Correlation 120

KoMarketing Associates

FEBRUARY 5, 2015

Here are a few examples of B2B organizations already leveraging this tactic: Web conference technology provider PGi offers a range of product and solution-specific tutorials in their YouTube channel and through their learning center. Need some guidance or examples of how this works? Repurpose Existing Content.

B2B Marketing 120

B2B Marketing Video Marketing Organization Planning 120

KoMarketing Associates

JULY 11, 2017

Buffer is a great example. A B2B example of this is Facebook marketing expert Mari Smith. Facebook, Twitter and YouTube are all different in the types of videos you would create. With YouTube, people are generally watching with sound-on. That’s not to say B2B marketers can’t have a personality with their video marketing.

Video Marketing 142

Video Marketing Content Marketing Work Management Marketing Management 142

KoMarketing Associates

APRIL 11, 2017

If, for example, you’re hosting all of your videos on YouTube (which should definitely be a secondary distribution channel, don’t get me wrong), you risk losing your audience to cat videos, competitor videos, and the general black hole of video content on YouTube.”.

Video Marketing 127

Video Marketing Top of Funnel Personalization Content Marketing 127

KoMarketing Associates

MARCH 13, 2018

The most common examples are social media platforms and blog comments. Some examples we’ve had success with: Build a targeted Twitter list and actively network with profiles that are associated with targeted publications, blogs, and websites. Examples include Crunchbase , CabinetM , and G2Crowd potentially.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

KoMarketing Associates

AUGUST 18, 2020

For some examples of great LinkedIn ads, see our blog post, B2B Advertising: 20 Examples of Terrific B2B Social Media Ads. You can republish videos from other platforms, like Facebook and YouTube into your LinkedIn feed. It’s not YouTube. Product videos. For starters, LinkedIn’s algorithm strongly prefers native video.

Linkedin 120

Linkedin Video Marketing B2B Marketing B2B 120

KoMarketing Associates

APRIL 23, 2019

This includes your social media content as well as content your publishing on other platforms, such as YouTube or your blog. For example, if you do videos on YouTube every Friday, could be stills from the videos be pulled to be used as stand-alone images on Facebook, Twitter, and Instagram? example from Instagram ).

Paid Content 141

Paid Content Social Media Media B2B 141

KoMarketing Associates

NOVEMBER 3, 2015

What that means for marketers is how someone searches on Google may not be the same way they search on YouTube or even Google mobile. What I like about this tool is it gives you suggested search queries for Google, Bing, YouTube, and even App Store searches. examples of great inmail. examples of linkedinads. The results?

Keywords 120

Keywords Generation User-Generated Content Search Marketing 120

KoMarketing Associates

SEPTEMBER 5, 2017

For Example: Consider how social media has an impact in SEO performance, through the development of relationships with influencers and third party publishers, in an effort to acquire high quality links. For example: Video production is becoming a more important marketing tactic for industrial organizations and manufacturers.

Social Media 193

Social Media Marketing Budget B2B Thought Leadership Media 193

KoMarketing Associates

JUNE 29, 2016

Here are 8 examples of LinkedIn Groups we have found critical for B2B marketing professionals, based on their coverage of a range of digital marketing strategies, technologies, and discussion opportunities. eMarketing Association Network. Search Engine Land.

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

KoMarketing Associates

AUGUST 5, 2015

Rate a good video from one of your that was published on YouTube. Make yourself more accessible, via instant message or SMS as example, to answer a question or provide advice. Share that blog post on Twitter , with perspective on why its great (make sure to reference their Twitter handle as well).

Ad Building 120

Ad Building SMS Marketing Management Trust Marketing 120

KoMarketing Associates

OCTOBER 18, 2018

Something like this is what we considered to be a sentence CTA: In that post, the entire last sentence (“Subscribe to our YouTube channel to make sure you catch our interview with Joshua March, founder and CEO of Conversocial. Here’s an example of one of these soft CTAs: The call-to-action is there, but it’s buried.

Social Media 129

Social Media Analysis Paid Search Agency Media 129

KoMarketing Associates

OCTOBER 25, 2016

Example Search Queries. To better explain the keyword intent of users as they move down the funnel, here is an example of each type of search query: Search Query: Awareness. This tool finds long tail variations from a root keyword while analyzing popular queries across Google, Youtube, Amazon Bing and other search engines.

Top of Funnel 120

Top of Funnel SEO Long Tail Marketing Marketing Funnels 120

KoMarketing Associates

JULY 11, 2019

Here’s an example of a post Glassdoor’s official LinkedIn Page re-shared from an employee’s feed: LinkedIn Page admins can also reshare any post – from anyone – that directly mentions their LinkedIn Page. Don’t use a YouTube link, for example. Fortunately, that’s not hard. There are instructions for how to do it here.

Linkedin 126

Linkedin Work Management Marketing Management Paid Search Agency 126

KoMarketing Associates

NOVEMBER 15, 2013

Should I add schema.org markup on my videos even if they are on YouTube? For some examples of schema best practices, I highly recommend following articles: Basic Vocabulary for Schema.org and Structured Data. Matt Cutts offers a simple answer to this question: the more schema the better! Schema 101.

Advertorials 120

Advertorials B2B Marketing Google PageRank 120

KoMarketing Associates

JUNE 25, 2019

Facebook is likely the largest live streaming social media platform, outside of YouTube. A good example of this would be a template for a regular task in your industry or a short guide to completing an action. Customer spotlights or interviews. Internal discussion about industry topics. Industry news coverage.

B2B Marketing 218

B2B Marketing Marketing & Strategy Marketing Strategy Planning 218

KoMarketing Associates

JANUARY 26, 2017

This session will show how to create and promote content that’s geared toward buyers (in various stages of the buying cycle), and will demonstrate a few tools, offer some real-life examples and leave you with solid content strategies that you can apply to your own job. Thursday, March 23 rd 1:00pm PST. Session : Social Media Clinic.

Conference 120

Conference Buying Cycle Analysis Social Media 120

KoMarketing Associates

DECEMBER 14, 2015

For example, Sumome is a pop-up plug-in that you can add on your website to encourage e-mail subscription. 2015 was the year in which the hot, and effective marketing tactics seemed to be all about mobile-friendly websites, email opt-ins, landing pages and webinars, video (both YouTube and Facebook) and engagement on Instagram.

Tactics 120

Tactics B2B Marketing Top of Funnel Effectiveness 120

KoMarketing Associates

JUNE 19, 2014

For example: Location Data . Bing is personalizing search with Facebook and Google is personalizing search with Google+ (I’m just gonna go ahead and group Gmail, Youtube, Authorship, etc. In the example below, our friend Brian Wallace of Nowsourcing , was looking for a time tracking app on Twitter. Connections. into this).

Social Media 120

Social Media SEO Media Keywords 120

KoMarketing Associates

MAY 22, 2014

For example, if a company owns an app that organizes recipes, advertisers can target their ads to people who have downloaded food delivery apps. The ads will not only appear to users in apps, but also on Google’s Display Network and YouTube, giving a company’s message more reach.

Mobile Advertising 120

Mobile Advertising Advertisements Advertising Adwords 120

KoMarketing Associates

APRIL 9, 2012

However, the new policy , which allows Google to synchronize data across all its services (Gmail, search history, YouTube, etc.) and offer users a “better, more intuitive experience,” has brought about more than just public outcry. It’s raised the question: How comfortable are we with personalized search ?

Privacy Policies 120

Privacy Policies Privacy Work Management Google 120

KoMarketing Associates

FEBRUARY 19, 2013

More importantly, it contains process checklists, tools, and real-world examples of what to do. For example, we know for most B2B companies, LinkedIn is better at driving conversions than Facebook or YouTube. The book offers tips and advice for community managers on how to set up, manage, and run a social media program.

Paid Content 120

Paid Content Social Media Communities Social Marketing 120

KoMarketing Associates

APRIL 10, 2018

Take this example of a real email I got from Instagram, which didn’t fill in my name or give me any personalized incentives to fill out the requested survey: They could have not only filled in my name, but also offered some personalized insights about how I used Instagram (e.g.

Email Marketing 212

Email Marketing B2B Marketing Paid Search Agency Ideal Customer Profiles 212

KoMarketing Associates

FEBRUARY 24, 2015

Those tactics in summary: YouTube Integration. These free tools could easily be applied for support tutorials or examples. Additional markup can be enabled if appropriate/applicable based on presentation objectives (example: an image gallery or proprietary information). Trade Show Appointments. Generate Leads for Exports.

Search Marketing 120

Search Marketing Work Management Marketing Management Tactics 120

KoMarketing Associates

DECEMBER 11, 2018

According to Criteo , the most popular social media networks for this demographic are YouTube, Snapchat, and Instagram. Amazon’s shopping app is a good example of this. More Social Media Engagement. Social media is simply part of a Gen Zer’s routine.

Paid Content 123

Paid Content B2B Marketing Paid Search Agency Generation 123

KoMarketing Associates

JANUARY 5, 2016

This included no longer requiring YouTube commenters to use Google+ before they sign in, removing Google+ posts in the Knowledge Graph results, and eliminating the social extension in AdWords, as detailed previously. This past year, we saw Google continue to separate itself, and its users, from Google+ and promoting platform activity.

B2B Marketing 120

B2B Marketing Google SEM Mobile Advertising 120

KoMarketing Associates

JANUARY 6, 2015

High Level Examples: One organization featured a team of three content marketing professionals as well as partnerships with PR and marketing communication departments and specialists. Examples might include: Site Redesign, Merger, or Launch. Another organization was stuck in a legacy CMS from a previous holding company. via Moz.

Enterprise Management 120

Enterprise Management Work Management CMS Development Marketing Management 120

KoMarketing Associates

OCTOBER 18, 2016

The example Hemingway uses on its site is given a “Grade 6” rating, meaning it could be easily read by a sixth grader. YouTube allows users to upload videos that can be shared with the world. Each of these factors is used to calculate a score that corresponds to overall readability. SlideShare.

Tools 120

Tools Content Marketing Marketing Analytics Tools Work Management 120

KoMarketing Associates

MAY 31, 2012

Everyday 200 million tweets are shared and 70,000 hours of video are uploaded to YouTube. As Carroll points out in this example of marketing to a Scandinavian audience without understanding that it was more private than other cultures, it’s important to first know your audience.

Social Media 120

Social Media Media Work Management Marketing Management 120

KoMarketing Associates

OCTOBER 5, 2017

Casper, the direct-to-customer mattress company, was a great example of this at South by Southwest this year. The event video can also be saved and repurposed later on your company’s YouTube or Vimeo channel. If live streaming on Facebook or Twitter (through Periscope), it gets automatically saved in the video library.

Work Management 138

Work Management B2B Marketing Marketing Management B2B 138

KoMarketing Associates

SEPTEMBER 18, 2012

For example, B2B marketers facing aggressive lead generation goals should not sacrifice PPC initiatives delivering satisfactory results. YouTube launched full availability of a paid search service for video that works similar to Google AdWords. Don’t Sacrifice Proven Channels.

BtoB 120

BtoB Social Media Paid Search Agency Media 120

KoMarketing Associates

MAY 16, 2013

We chose the pages that were not only engaging, but that offered an excellent example of how a Facebook page can work for B2B companies. The company even does some cross-promotion with other social outlets, including its YouTube channel. Think we missed one? Let us know in the comments. Facebook Page : [link]. Likes : 16,967.

Facebook 120

Facebook B2B Gartner Best Practices 120

KoMarketing Associates

AUGUST 3, 2022

Some metrics have also changed, for example, bounce rate is different in GA4 : . For example, you can see an overview of each section, user acquisition, traffic acquisition, different events, etc. . This will show you, for example, if the most engaged users come from social media or organic traffic. .

Marketing Report 222

Marketing Report B2B Marketing Marketing Analytics Tools POS 222

KoMarketing Associates

JUNE 17, 2022

For example, if a Facebook post gets five likes, three comments, and reaches 200 people, the ERR would be 4 percent. . For example, B2C might aim to drive actual conversions, while B2B is more likely to nurture leads and increase awareness. . For example, LinkedIn lets you create polls , ask questions, and even go live.

Social Media 255

Social Media Social Marketing B2B Marketing Media 255

KoMarketing Associates

MAY 2, 2017

For instance, the Wall Street Journal has an entire partner portal where they showcase exclusive sponsored partner news: This story from accenture on digital disruption is a great example of B2B branded content that is also interesting and useful to most WSJ readers. ImageThink at SXSWi is a good example of this.

B2B Marketing 141

B2B Marketing Work Management Marketing Management B2B 141