Industrial Marketing Today
AUGUST 16, 2011
I needed to find some real-world examples of manufacturers using social media effectively. Probably the most common use of social media is videos on YouTube. These people have readily embraced video marketing, YouTube and social media. They actively use YouTube, Facebook and Twitter.
Industrial Marketing Today
FEBRUARY 25, 2011
Most of the videos on consulting engineering that I found on YouTube were from professional associations and universities and a few from engineering firms. You can view the videos on their YouTube channel. May be more consulting engineering firms will get motivated to produce their own videos after seeing the examples in my post.
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Industrial Marketing Today
JANUARY 10, 2011
Even though social media (Facebook, Twitter and LinkedIn) adoption is lower among industrial marketers, YouTube usage by manufacturers (50%) is higher than other B2B marketers (38%). So I went to YouTube to confirm the report’s findings. Here are three examples that I found on YouTube.
Industrial Marketing Today
APRIL 9, 2012
Here are some examples that I found from both sides of the discussion. YouTube: Eagle Ford & Bakken Shale Oil: The New Rush For Black Gold. Blog posts: Facts on the hydraulic fracturing process (ExxonMobil). Hydraulic Fracturing: An Environmentally Responsible Technology for Ensuring our Energy Future (I of III) (Baker Hughes).
Industrial Marketing Today
OCTOBER 20, 2011
Blogging and mainstream social media sites like LinkedIn, Facebook, Twitter and YouTube get all the attention these days. For a good example of this tactic, see Indium Corp.’s Examples of industrial community forums. Let me give you two examples of very active industrial community forums.
Industrial Marketing Today
NOVEMBER 1, 2010
It is easy for us marketing consultants to extol the virtues of a business blog but clients want to see actual examples before accepting our recommendations on blind faith. Here’s a one of their videos from YouTube. As a result, many of them either ignore blogging as a marketing strategy or wait until their competition launches one.
Industrial Marketing Today
JANUARY 14, 2011
The best way that I can think of bridging that gap is by using a real-life example of a manufacturer that is using content to boost its marketing ROI. For more, visit Indium’s blogs and their YouTube channel. Build a larger base of loyal customers and spread the word via social media channels. What is your content marketing ROI?
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