Writing on the Web

FEBRUARY 5, 2014

For example, if you wanted to know how seniors are using the Internet, you could look at the Pew Research site. Don’t skip researching your readers simply because you already have 20-30 years of working with people like them. Do you think Daniel Kahnemann rests on his ground-breaking work in Behavioral Economics ?

Research 100

Research Aggregators Press Social Networks 100

Writing on the Web

JULY 31, 2013

The solutions: The systems I’ve found to work best with the clients I serve involves a combination of learning to write quick posts, getting contributions from qualified guest authors, and using an appropriate content subscription service. There has to be some reward for them, so find what works, or consider paying them.

Business Blogging 100

Business Blogging Business Blogger Custom Publishing 100

Writing on the Web

NOVEMBER 4, 2015

Building a product funnel on your blog is key to making all your hard work profitable. To use myself as an example, you’ll notice on the bottom right side of this blog there’s a graphic image to download Content Marketing with Blogs , a free ebook.

Top of Funnel 100

Top of Funnel Product Digital Marketing Funnels Marketing Funnels 100

Writing on the Web

FEBRUARY 26, 2014

We more easily remember concepts when they’re delivered as three examples or elements. Each point may have several sub-points or examples to elaborate the problem or situation. Three narrative styles are particularly powerful: a) Situation-complication-resolution framework ( Dan Pink on motivation at work).

Tips 100

Tips Peer-to-peer Urgency Marketing Statistics 100

Writing on the Web

AUGUST 21, 2013

” To me, in my world of professionals who use the Internet to get found, get known and get clients , a successful business blog is one that works for what it was set up to do. They hired me , we worked together for several months. I know, for example, I get many calls from professionals who want a successful award-winning blog.

Business Blogging 100

Business Blogging Business Blogger Training 100

Writing on the Web

JANUARY 19, 2016

Content marketing is challenging, but it’s also the most rewarding work I’ve ever done. For example, a few years ago my “one word” was “Care.” When I think about expressing care for my clients and readers, it shows up in the quality of my work: I care if my blog has high quality, relevant content that helps readers.

Content Marketing 100

Content Marketing Planning Content Marketing & Strategy 100

Writing on the Web

OCTOBER 28, 2015

Content marketing works because you take a reader through the steps of getting to know you, like you, and trust you. Here’s how it works: Your blog should have cornerstone content pieces to communicate your core values and passion and business mission. This is what’s called the KLT factor. If not, why not? Stay tuned!

Top of Funnel 100

Top of Funnel Marketing Funnels Product Content Marketing 100

Writing on the Web

MARCH 31, 2014

Are you one of these professionals who work better when you have too much to do and not enough time to do it in? You can schedule a whole day, say a Sunday, to catch up with those tasks you keep putting off… and then waste more time getting ready to do the work, than actually completing the work. Think about it.

Tips 100

Tips Product Work Management Marketing Management 100

Writing on the Web

JUNE 26, 2015

Here’s an example. Do these same persuasion tactics work for sites and businesses that aren’t selling physical products? Does social validation work for businesses selling services and experiences? We are heavily influenced by social persuasion, we can’t help it.

Amazon 100

Amazon Validation Click Rate Tactics 100

Writing on the Web

MARCH 30, 2016

Here’s an example using my own story behind the creation of ContentforCoaches.com : I was once an executive coach with a busy practice, living on airplanes between consulting gigs. Let me know how it works for you: connect with me on LinkedIn. You’ve got to connect with readers in emotional ways. .

Content 100

Content Banners Newsletter Validation 100

Writing on the Web

JUNE 4, 2015

All that’s standing between you and published author status is a little time and work. Describe solutions, traditional approaches and why they don’t always work. Use 3-5 examples of either failure or success, include emotions. An expert ebook is a longer version of that report and can easily be sold on Amazon.

Barriers 100

Barriers Amazon Lead Scoring Lead Ranking 100

Writing on the Web

SEPTEMBER 10, 2014

But as I learned more about how things work on the Internet, at the same time the Web and online marketing was evolving to become more user-friendly. I took a few courses and studied what worked, copied a few writers I admired. About your work? I actually thought that my lack of computer training was holding me back.

Content 100

Content Copywriting Blogger Internet Marketing 100

Writing on the Web

JANUARY 4, 2012

Example: public speaking. It works like a magnet for drawing people to you, creating credibility and potential working relationships. Here’s an example: Case in point: Last December I spoke to 200 people at our local Lake Chapala Society about The Aging Brain. If you persist, however, the rewards are huge.

Practices 100

Practices Content Marketing Content Newsletter 100

Writing on the Web

JUNE 26, 2015

Here’s a great example: Customer ratings and reviews are one of the ways we decide and choose to buy products online. Do these same persuasion tactics work for sites and businesses that aren’t selling physical products? Does social validation work for businesses selling services and experiences?

Trigger Marketing 100

Trigger Marketing Amazon Validation Click Rate 100

Writing on the Web

SEPTEMBER 27, 2011

Her blueprint for creating simple copy that works to market your products and services is clear. ” Previously I wrote about how one of my clients hadn’t realized all the benefits of selling her original art-work cards online: Writing Web Content that Gets Result: A Simple Blueprint.

Content Marketing 100

Content Marketing Content Custom Publishing Newsletter 100

Writing on the Web

FEBRUARY 27, 2013

Words and Numbers Matter" src="[link] width="202" height="184" title="Better Content Marketing: Words and Numbers Matter" /> As a psychologist, I’m fascinated by how our brains work. For example, which do you think has more impact: The surgery has a 95% survival rate. Words matter. Content matters.

Content Marketing 100

Content Marketing Content Click Rate Act-On 100

Writing on the Web

NOVEMBER 27, 2013

Top 25 Content Marketing Blogs" src="[link] width="300" height="300" title="Smart Business Blog Linking: Top 25 Content Marketing Blogs" /> If your business blog needs to get inbound links , here’s a prime example of how to do it. The more it is talked about, the more it is working.

Business Blogging 100

Business Blogging Content Marketing Business Content 100

Writing on the Web

JANUARY 9, 2013

The authors of a Harvard Business School working paper, Goals Gone Wild , reviewed a number of research studies related to goals and concluded that the upside of goal setting has been exaggerated and the downside, the “systematic harm caused by goal setting,” has been disregarded. Did this motivate employees?

Paper 100

Paper Amazon High Quality Lead Marketing 100

Writing on the Web

AUGUST 26, 2014

This works, but it’s a lot of work. Chapman, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars and More that Engage Customers and Ignite Your business (John Wiley & Sons, Inc. By knowing yourself, the authors interpret Socrate ‘s dictum to mean “get your brand story straight.

Rules 100

Rules Custom Publishing Curation Small Business Marketing 100

Writing on the Web

APRIL 8, 2014

For example, take a look at what you’re reading on the Web right now. Here’s a tip for how to make yourself write a blog post when you’re totally uninspired. Use other people’s inspiration to motivate you. You can tell a lot about a person just by reading the titles of the web pages they’ve got open.

Internet Marketing 100

Internet Marketing Hubspot Creativity Business Blogging 100

Writing on the Web

DECEMBER 29, 2011

For example, as a former executive coach and psychologist, I write for other coaches and consultants who are too busy with clients to write their own newsletters and blogs. Content marketing doesn’t work as well without unique and personalized copy. Tell them about the work you do with your clients.

Content Marketing 100

Content Marketing Tips Content Education 100

Writing on the Web

OCTOBER 25, 2011

However, readers are still hungry for solutions and are looking for trustworthy professionals to work with. Get totally confused and go eat something or go work out. Come back and find an expert to work with, send them an email asking for help at a price you can afford. I know this because I’ve experienced it personally.

Content Marketing 100

Content Marketing Content Marketing & Strategy Consulting 100

Writing on the Web

SEPTEMBER 19, 2016

For example, smartphone contacts, email contacts, spreadsheet, database, etc.). My shopping cart also works with my website and other blogs, where clients can download free white papers, resources and products. A spreadsheet, or .csv List the equipment and software you are using.

Work Management 100

Work Management Marketing Management Newsletter Vendors 100

Writing on the Web

SEPTEMBER 24, 2010

Her blueprint for creating simple copy that works to market your products and services is clear. This week I wrote about how one of my clients hadn’t realized all the benefits of selling her original art-work cards online: A Simple Blueprint for Writing Web Content that Gets Results. Each benefit can be attached to a problem.

Content 100

Content Digg Custom Publishing Buzz 100

Writing on the Web

AUGUST 14, 2013

Dr. Charles Parker , for example, is an excellent psychiatrist and certainly not the only one with years of experience treating people with ADHD – attention deficit disorders. They hire an expert, they ask questions, they do the work… then they find a system that works for them. It may be hard to make that claim.

Training 100

Training Business Blogging Internet Marketing Work Management 100

Writing on the Web

MAY 8, 2013

Some things work well and you do more of them. When people try to follow too many rules and guidelines, for example, for content marketing and social media, they end up with mediocre results. Focus-schmocus. Sometimes you start off doing one thing and end up an expert at something else. Life is like that.

Content Marketing 100

Content Marketing Television marketing Wikipedia Content 100

Writing on the Web

JANUARY 3, 2014

All that’s standing between you and published author status is a little time and work. Describe solutions, traditional approaches and why they don’t always work. Use 3-5 examples of either failure or success, include emotions. An expert ebook is a longer version of that report and can easily be sold on Amazon.

Barriers 100

Barriers Amazon Sample Marketing Report 100

Writing on the Web

MAY 10, 2015

Let them know what kinds of people you work with, and how long you’ve been helping them. I’m still thinking about this, and trying to see examples in real life where I do it and when I don’t do it. Don’t try to sound too good. People have antennae for hyperbole. Read your bio out loud to see if it sounds authentic.

Newsletter 100

Newsletter Act-On Custom Publishing Education 100

Writing on the Web

NOVEMBER 20, 2014

Here’s a great example of what I hear: Patsi, The success I have had because of “our” newsletter has been terrific. Yes, I will be working with Airbus North America because of the indirect response to the newsletter. A longtime reader just referred me to Airbus North America after reading my February issue.

Newsletter 100

Newsletter Work Management Marketing Management Planning 100

Writing on the Web

MARCH 13, 2013

Freelance writers are professional writers who work on a contract basis. Either way, by working with a professional freelance writer , you’ll ensure that your site will be filled with well written, relevant and SEO optimized content that will help maximize the impact of your online presence. One more tip?

Small Business Marketing 100

Small Business Marketing Content Marketing Business Content 100

Writing on the Web

JANUARY 13, 2014

Write out a working title and a tag line that clearly states what the book is about and what it is designed to solve for readers. You could write, for example, “everything I know about nuclear fission,” or “what I’ve learned about leadership development.” What’s your point?

Act-On 100

Act-On Tagging Order Practices 100

Writing on the Web

SEPTEMBER 24, 2011

For example, writing on the web can have several objectives , besides making a sale. And of course you know your products and services , especially if it’s your own business and you’ve been working in it for a while. Her cards were original art work which recipients were more likely to keep.

Content 100

Content Buzz Copywriting Rules 100

Writing on the Web

JUNE 1, 2010

Maybe it’s just me who doesn’t think happy people in business suits working together are compelling, but I don’t think so. Or how watching a Lakers game gives you 5 ideas for improving virtual team work. Examples: Hey Stupid, Can You Hear Me Now? Put boxing gloves on them, now that’s more interesting.

Eye-Tracking 100

Eye-Tracking Comparison Traffic PR 100

Writing on the Web

JANUARY 29, 2014

Even if you’re working with a publishing house, make sure your own ‘house’ is in order. You can see what a great example of the Goodreads app is on this Facebook page. Publishing a book is a dream come true for every author so if you have finally finished your book, remember there is more work to do!

Social Media 100

Social Media Promotion Media Tips 100

Writing on the Web

OCTOBER 17, 2011

Since you work one-on-one with your clients, you probably have a pretty good idea of which of the above four motivators frequently come into play. Give a case study, an example, to make it real. They won’t see the opportunities to work with you, or the benefits that your clients receive from you. The drive to defend.

Work Management 100

Work Management Content Marketing Management Case Study 100

Writing on the Web

JANUARY 11, 2011

More importantly, if you’re trying to influence people to buy into your ideas and ultimately your business, there is evidence that stories work better than facts. It’s easy to share client experiences and stories about the work you do. A deeply personal story (a tragedy, a rags-to-riches example). A case study.

Content Marketing 100

Content Marketing Digg Storytelling Content 100

Writing on the Web

APRIL 28, 2011

For example, as a former executive coach and psychologist, I write for other coaches and consultants who are too busy with clients to write their own newsletters and blogs. Content marketing can’t work well without unique and personalized copy. Tell them about the work you do with your clients.

Content Marketing 100

Content Marketing Digg Tips Content 100