KoMarketing Associates

DECEMBER 18, 2014

My colleague, Casie Gillette , has touched on a few ways to break down those silos and get your B2B search and social teams working together. Below is an example from earlier this year. Then, review and add them to a prospecting list, making note of how your organizations might be able to work together.

Social Media 120

Social Media SEO Media Link Building 120

KoMarketing Associates

APRIL 12, 2016

When I worked in-house for a large client-facing B2B company, we often were frustrated at missteps and the lack of communication between the sales department and our department, which created marketing campaigns for clients. While I eventually left that company to work on my own, hindsight is, as always, 20/20. Set Expectations.

B2B Sales 120

B2B Sales B2B Marketing B2B Marketing Proposals 120

KoMarketing Associates

MARCH 26, 2015

To illustrate this philosophy at work, let’s take a look at a few recent examples of the KoMarketing team collaborating both internally and externally: Internal Collaboration. For our team, this type of work requires an “all hands on deck” approach to successfully place content on relevant industry sites. Final Thoughts.

Content Marketing 120

Content Marketing B2B Thought Leadership Content Curation 120

KoMarketing Associates

MARCH 24, 2014

For example, they recently posted a stack of pancakes with “Cisco” drizzled in maple syrup for National Pancake Day as well as a “Geek Bracket” image in honor of March Madness, take a look! Standout Tactic: Cisco stays on top of current events and includes their brand when possible and appropriate. Standout Tactic: .

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Work Management Twitter 120

KoMarketing Associates

MAY 26, 2015

At KoMarketing, we work with B2B marketers who represent the software technology and industrial manufacturing industries. I will also provide a hands-on example throughout. I know we work with both enterprises and small businesses, how might that plan differ amongst them? Complete Keyword Research.

SME 120

SME B2B Marketing Planning Content Marketing 120

KoMarketing Associates

MARCH 18, 2014

If a company’s email has formatting issues, their links don’t work, or images don’t load correctly, most users will simply delete the email, especially while they are trying to sift through their work email. In addition, designing for mobile email is becoming key for any industry. Creativity Matters.

Work Management 120

Work Management Email Marketing B2B Marketing Marketing & Strategy 120

KoMarketing Associates

MARCH 12, 2012

Over the course of the next few months, we plan on putting blog posts together emphasizing various aspects of the new Facebook fan page design, page recommendations and perspective, and examples of effective B2B organizations leveraging these changes. The fan page cover is the best example of this. Facebook Page Cover Images.

Facebook 120

Facebook B2B Marketing B2B Thought Leadership Examples 120

KoMarketing Associates

APRIL 9, 2012

Here’s how it works: Step One : Sign-up via Google’s Official Blog to receive a monthly password-protected report of your data and usage. Step Two : Open the Account Activity report to view account sign-ins, authentication changes (application-specific passwords, connected sites, apps, and services), and number of emails sent versus received.

Privacy Policies 120

Privacy Policies Privacy Work Management Google 120

KoMarketing Associates

DECEMBER 8, 2021

The benchmarks and strategies that worked just a few years ago might not have the same impact today. For example, workers today are more likely to work from home or on the road, making it harder to track which company they work for due to shifting location. The B2B buyer’s journey is evolving rapidly.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

KoMarketing Associates

JULY 22, 2020

For example, if you’d like to reach specific target companies and your client is interested in additional companies that are similar to those on a target list, creating a lookalike audience of those companies is a good way to expand your audience as your budget and campaign goals allow. Lead Evaluation.

Linkedin 373

Linkedin B2B Marketing Advertising Agencies Paid Search Agency 373

KoMarketing Associates

MAY 25, 2022

Does Google Ads Work for B2B? . Google Ads works beautifully to gather quality leads with high buyer intent—if you leverage the tools Google provides and target high-intent keywords. . Google Ads works beautifully to gather quality leads with high buyer intent—if you leverage the tools Google provides and target high-intent keywords.

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

KoMarketing Associates

JUNE 25, 2020

Screenshot Example of Branded Keyword Performance. Examples include: How much influence do branded keywords have on organic search traffic overall? Screenshot Example of Comparable Non-Branded Keyword Performance. Screenshot Example of Keyword Theme Visibility. Examples of Key Phrase Opportunities within a Keyword Theme.

Google 257

Google CTR Landing Pages Keywords 257

KoMarketing Associates

OCTOBER 21, 2020

For example, does the audience need to get to know the brand via an eBook, or are they ready to book product demo? . For example, if you’re speaking to decision makers that focus on operations, speak to the specific challenges they may face, and answer the question of how you or your client can help.

Linkedin 221

Linkedin Sales Qualified Leads Lead Scoring Lead Ranking 221

KoMarketing Associates

DECEMBER 20, 2022

For example, a first-time user visits your site and in UA they’re called a New User while in GA4 they’re called a First Visit. Metrics are now named with the same convention across the board, for example, “first_visit”. Let’s take the Traffic Acquisition report for example. Now they may be identified under a different name.

Marketing Analytics Tools 217

Marketing Analytics Tools B2B Marketing B2B Paid Search Agency 217

KoMarketing Associates

APRIL 10, 2020

A couple examples: In one client scenario we identified a series of legacy blog posts that were down year over year, contributing to performance declines. Take the time to work more specifically on evaluating the quality of lead opportunities in addition to efforts associated with driving an increased number of leads for the organization.

B2B Marketing 253

B2B Marketing B2B Advertising Benchmark Lead Nurturing 253

KoMarketing Associates

MAY 27, 2020

While there are many different types of ad extensions , not all of them will make sense to your business, for example, app extensions will not make sense to your business unless you own an app or the objective of the campaign is to drive app downloads. 26 Examples of B2B Callouts for Products. 26 Examples of B2B Callouts for Products.

Paid Search Agency 242

Paid Search Agency Advertising Agencies Examples Ads 242

KoMarketing Associates

APRIL 22, 2020

For example: The whole thing got me thinking about businesses in general. What works for one company might not work for another and if we are being honest, what worked for one company last year might not be what works for that same company this year. Let her jump in there and work on building that template.

Budget Programs 156

Budget Programs Optimization Paid Search Agency B2B Marketing 156

KoMarketing Associates

JUNE 30, 2021

Despite all that, at least marketers are working the problem. Lead qualification strategies are evolving, and every year B2B marketers improve on what’s working and drop what isn’t working. For example, you may want to optimize how quickly leads get qualified. So then you’d track time from lead creation to qualification.

Lead Generation 223

Lead Generation Sales Qualified Leads Lead Ranking Marketing Qualified Leads 223

KoMarketing Associates

MAY 6, 2020

Here’s an example of that post format highlighting an article’s key takeaways: Effects of inaccurate customer/prospect data: – Wasted resources – Inability to rely on analytics – Negative impact on CX and data-driven programs @kavermes has more from a report by @ExperianDQ : [link] #DataDrivenMarketing.

Paid Content 283

Paid Content Social Media Promotion Media 283

KoMarketing Associates

JANUARY 3, 2017

Examples include: How much influence do branded keywords have on organic search traffic overall? The example below is meant to illustrate how a particular keyword theme has performed for the same organization used in the previous example, in the same timeframe as well. Examples of Key Phrases within one Keyword Theme.

Analytics 243

Analytics CTR Google Reachforce 243

KoMarketing Associates

FEBRUARY 15, 2018

While this works for many types of businesses, B2B customers typically expect a higher level of support than an automated message. Take this actual example I received for my business website, which does digital marketing: I ignored the email but got a follow-up email from him a few days later.

Automation 200

Automation B2B Marketing Paid Search Agency Marketing Automation Services 200

KoMarketing Associates

DECEMBER 5, 2017

Their answers ranged depending on their industry, but we found that most were interested in attempting new strategies and techniques for the B2B market, like artificial intelligence, paid social media campaigns, and virtual reality, while others wanted to focus budget dollars on tried-and-true tactics that work.

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

KoMarketing Associates

AUGUST 31, 2022

There are some UA goals that aren’t possible in GA4, for example: smart or duration goals. . After creating the event, you’ll want to verify it’s working. For example, you could search Conversion by day or conversion by country, and Google Analytics will display the requested data. . Use the search bar.

Marketing Analytics Tools 245

Marketing Analytics Tools Conversion B2B Marketing B2B 245

KoMarketing Associates

NOVEMBER 19, 2019

For businesses that are currently working with a B2B digital marketing agency or looking to work with one in the future, there are a few things you can do to create a successful partnership. For example, if you have a certain number of leads you need to acquire in a quarter, make sure your agency knows what that number is.

Demand Generation Agencies 121

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 121

KoMarketing Associates

JANUARY 3, 2017

Examples include: How much influence do branded keywords have on organic search traffic overall? The example below is meant to illustrate how a particular keyword theme has performed for the same organization used in the previous example, in the same timeframe as well. Examples of Key Phrases within one Keyword Theme.

Analytics 201

Analytics CTR Google Reachforce 201

KoMarketing Associates

APRIL 9, 2019

But here’s just one example : 58% of marketers said their top priority was lead quality. But if you can hone in at the state level (or the province level for Canada and other countries), sometimes you can cut off a slice of the market that is just enough more profitable to make a previously-failing campaign work.

High Quality Lead 215

High Quality Lead PPC Lead Generation Budget Programs 215

KoMarketing Associates

AUGUST 26, 2020

It’s no secret that video works, or that social media is one of the best places to use it. Project or process videos showing your team and company at work doing what they do best. For some examples of great LinkedIn ads, see our blog post, B2B Advertising: 20 Examples of Terrific B2B Social Media Ads. Product videos.

Linkedin 209

Linkedin Video Marketing B2B Marketing Marketing Strategy 209

KoMarketing Associates

MAY 12, 2020

For example, the average completion rates for 15-second videos in Q4 2019 was 89%, edging out six-second videos (87%) and 30-second videos (88%). Despite the challenges associated with video marketing, previous research suggested that marketers were still dedicated to making it work in 2020. Digital Video as a Marketing Priority.

Marketing Report 156

Marketing Report Video Marketing Advertising Benchmark Statistics 156

KoMarketing Associates

MAY 13, 2020

The image below is an example of a featured snippet: What are Google Featured Snippets? In translation: If you want to appear in Google featured snippets, you have to get out there, do some research of your own, put on your content marketing hardhat, and get to work. Why Featured Snippets are Important for SEO.

Features 165

Features Google B2B Marketing Top of Funnel 165

KoMarketing Associates

AUGUST 7, 2018

A couple of those tests worked. Maybe not everything you tried worked, but some of it did. But we can share some ideas and principles that could help you re-imagine how your sales funnel works, or how people think of and interact with your brand. Minimalism works well for conversion rate optimization. Your boss is happy.

Conversion Rate 162

Conversion Rate Conversion Top of Funnel Landing Pages 162

KoMarketing Associates

MAY 3, 2018

This list is structured to work progressively down the left-hand navigation within Google Analytics. For example, marketers can determine if they are achieving geographic coverage for primary and expanding markets. Follow along! Technology >> Network >> Hostname (Primary Dimension). Social >> Network Referrals.

Marketing Analytics Tools 244

Marketing Analytics Tools Marketing Report Analytics B2B Marketing 244

KoMarketing Associates

SEPTEMBER 29, 2020

Instagram Stories, for example, are getting excellent engagement. Many companies have made substantial investments and adjustments for remote work. For example, using ads more broadly as a way to better promote strategic content. Buyers with more time on their hands can investigate additional marketing channels.

Paid Content 296

Paid Content Spending Advertisements Advertising 296

KoMarketing Associates

JANUARY 9, 2020

For example, CMOs want to achieve brand reputation/positioning, brand awareness and overall business growth, in that specific order. The majority of top-performing marketers (43%) claim they are “fully aligned” and work collaboratively with key stakeholders across their company.

Marketing Report 159

Marketing Report Advertising Benchmark Statistics Custom Publishing 159

KoMarketing Associates

JANUARY 9, 2018

For example, if you manage the website, guidelines are likely unnecessary but if you have an outside web development team, it’s important for them to know the types of changes that can impact SEO and how they can help. No one likes extra work and no one likes to be told what to do. Having input can be tremendously beneficial.

Guidelines 201

Guidelines Organization SEO B2B 201

KoMarketing Associates

NOVEMBER 18, 2020

Whether it’s completely changing the messaging of a campaign, or simply figuring out how to work from home, the challenges have been real. For example, previously, if a user made any change to an ad’s destination URL, the image and headline would automatically be replaced with what could be scraped off the final URL.

Linkedin 283

Linkedin Paid Search Agency Features Ads 283

KoMarketing Associates

MAY 15, 2018

When deciding on a customer success story to showcase as the focal point of your case study, be sure to choose one that is complete (a work in progress is not a success story) and made a real difference for your client. Start from the core and work your way out. What the character learns throughout the story becomes the theme.

Case Study 152

Case Study Case Studies Studies Effectiveness 152

KoMarketing Associates

MAY 30, 2018

Twitter List Examples: For a manufacturing distributor, their Twitter list helps keep in touch with the marketing managers associated with their various manufacturing partners, in order to share / distribute content, provide further social media visibility, and nurture guest post opportunities. Final Thoughts.

Twitter 156

Twitter B2B Marketing Advertising Agencies Ideal Customer Profiles 156