Avitage

MARCH 26, 2014

While working with clients recently, I’ve heard them wrestle with questions about what content to create, and how to make priority decisions. When I consider content work, I think about the Four Cs of Content: Conversation Context ContentS Container Notice that container — format — is my last consideration.

Conversion 120

Conversion Content Vendors Custom Publishing 120

Avitage

JANUARY 7, 2015

Continuum and process thinking applies to how you collaborate with or support ALL your customer facing, content constituent functions: sales, your sales channel, executive communications, customer service, HR for example. The content challenges of his customers are a real problem. The content challenges of his customers are a real problem.

Process 120

Process Campaigns Buyer Personas Buyer's Journey 120

Avitage

AUGUST 6, 2012

As I was working on this I received the video below in my email. This is a good example of where the visual content of the video does nothing to help me understand, let alone visualize, the key points that are delivered in the narrative. It wastes the opportunity to reinforce the audio with effective visuals.

Video Marketing 120

Video Marketing Television marketing Advertising Mediums Effectiveness 120