ANNUITAS

FEBRUARY 16, 2023

In fact, there are many examples of CGOs who are just re-named CMOs or CROs. They must include, for example, expansion opportunities surfaced by customer success (and how to make that strategic and not tactical) and must take a more holistic view of how every facet of the customer journey can drive growth. (Top-down)

Lead Ranking 130

Lead Ranking Top of Funnel Peer-to-peer Paid Search Agency 130

ANNUITAS

NOVEMBER 28, 2023

Conversations can now track keywords across voice interactions and visualize patterns over time so sales teams can identify hidden problems or areas of opportunity; for example, changes in competitor mentions that indicate a rising challenger or product complaints that point to unmet customer needs.

Advertising Agencies 130

Advertising Agencies Account Based Marketing API ABM 130

ANNUITAS

OCTOBER 27, 2023

For example, rather than cutting and pasting or manually typing into third-party prompts, users can simply pick from a prompt menu and get more immediate and — with grounded data from the CRM — potentially more accurate or effective results. to help the customer along their journey.

Marketing AI 130

Marketing AI Marketing Analytics Tools Enterprise Management Marketing Automation Services 130

ANNUITAS

NOVEMBER 2, 2021

We’ve worked with dozens of organizations to implement results-driven inside sales programs and throughout the years we’ve seen that there are five steps to take to maximize the impact of inside sales. To really be effective, these teams require specialized training and support. Align Teams to Common Definitions and Responsibilities.

Top of Funnel 130

Top of Funnel Lead Ranking Marketing Qualified Leads Sales Qualified Leads 130

ANNUITAS

JANUARY 31, 2023

I recently re-connected with ANNUITAS CEO, Adam Needles , whom I had worked with in my 451 Group days. In my career, I have been lucky enough to work with customer success, product, and executive teams that valued the type of approach ANNUITAS helps clients take. For me, it’s all about timing, opportunity, scale and impact.

Enterprise Management 130

Enterprise Management Paid Search Agency Marketing Analytics Tools Work Management 130

ANNUITAS

MARCH 10, 2023

For example, maybe you have several years of experience working in your industry and are adept in distilling complicated concepts. -Jessica Jones, Chief Growth Officer, ANNUITAS The Right Approach When it comes to choosing an approach for you and your organization’s thought leadership, you need to figure out what your niche is.

Thought Leadership 147

Thought Leadership Top of Funnel Advertising Funnels Trust Marketing 147

ANNUITAS

OCTOBER 4, 2016

Work smarter, not harder. The first name greeting in your emails is a great example of how you can use a lead level token to populate personalized content. If not, you could be cloning multiple mistakes into new programs and assets, therefore creating more work for yourself versus saving time.

Marketing Automation Services 230

Marketing Automation Services Marketing Automation Automation Work Management 230

ANNUITAS

AUGUST 24, 2021

Lead by example. Seeing peers lead by example is not only impactful, it promotes adoption across departments. Selecting the right leader is critical. When looking for the right personality, understand that the most successful changemakers: Inspire and motivate other people.

Peer-to-peer 130

Peer-to-peer Advertising Agencies Paid Search Agency Work Management 130

ANNUITAS

JULY 21, 2022

Spoiler alert: The ‘classic’ B2B go-to-market organization and approach is fundamentally broken and out-of-date; moreover, trying to course correct by working on ‘sales and marketing alignment’ is inadequate and unattainable. ” In my last piece, I also outlined a new strategy tack.

Ideal Customer Profiles 130

Ideal Customer Profiles B2B Sales Work Management Marketing Management 130

ANNUITAS

OCTOBER 4, 2016

Work smarter, not harder. The first name greeting in your emails is a great example of how you can use a lead level token to populate personalized content. If not, you could be cloning multiple mistakes into new programs and assets, therefore creating more work for yourself versus saving time.

Marketing Automation Services 181

Marketing Automation Services Marketing Automation Automation Work Management 181

ANNUITAS

DECEMBER 4, 2020

By that I mean, how does chat work with both your engagement channel strategy and Demand Process to strategically meet a prospect where he or she is in the funnel? As an example, you might ask for a lead’s company size so that he or she can be routed to the appropriate rep. Connected digital experience and platforms is key.

Demand 130

Demand Enterprise Management Marketing & Strategy Marketing Strategy 130

ANNUITAS

AUGUST 30, 2018

In 2012 they released results from an internal study that showed that 80% of CEOs admit they do not trust and are not impressed by the work done by marketers (compared to a 90% approval of the work of CFOs and CIOs). Let’s explore an example of a very common request from the board … increase the ROI of your marketing spend.

CMO 197

CMO Demand Generation Agencies Demand Generation Top of Funnel 197

ANNUITAS

MAY 21, 2020

To earn this trust, sales and marketing leaders need to work as a team to determine what they all agree is driving impact and build their model out with those value judgments as a starting point. If you’ve ever heard somebody say “If it’s not in Salesforce, it’s not real,” they work at a company with this kind of structure. Conclusion.

Marketing Attribution 264

Marketing Attribution Lead Ranking Planning Top of Funnel 264

ANNUITAS

AUGUST 30, 2016

For example, even if one person on a data team knows that a certain data field lacks integrity doesn’t mean somebody else could accidentally use that field for an analysis. In these cases, it is better to recognize which data fields just don’t work and either fix them or remove them from the database.

Marketing Analytics Tools 140

Marketing Analytics Tools Tips Correlation Sample 140

ANNUITAS

FEBRUARY 3, 2020

Most of these acronyms ask questions like: Do you have the budget to fund this project, or are you still working to build the business case? But while the questions above are great examples to help get you started, the key to any successful conversation with a buyer is having the ability to pivot.

Peer-to-peer 173

Peer-to-peer Work Management Marketing Management Sales Qualified Leads 173

ANNUITAS

OCTOBER 24, 2016

Best example from the session was a Valentine’s Day video on the perfect gift…a new Cisco router. This session gave so many helpful hints and names and examples of actual tools and templates to put into use immediately. The definition is “to work with internal and industry experts to co-create content for mutual value.”

Marketing Budget 124

Marketing Budget B2B Urgency Marketing Work Management 124

ANNUITAS

AUGUST 19, 2020

That formulaic approach is still widely applied today, but organizations that offer a considered purchase with a long sales cycle are finding that traditional growth marketing isn’t working for them. You probably have some standard data set to work with, probably in your marketing automation tool. you can start connecting dots.

Touchpoints 147

Touchpoints Multi-Channel Buyer's Journey Trigger Marketing 147

ANNUITAS

NOVEMBER 19, 2015

Now, with all that content in hand, how do you narrow in on what is working hard or hardly working? A great example of how one organization measures lead velocity rate (LVR) is from SaaStr , it’s from a blog post in 2012 but is one of the best examples to showcase the value of velocity.

Lead Scoring 100

Lead Scoring Lead Ranking Demand Generation Enterprise Management 100

ANNUITAS

JUNE 18, 2015

Now, with all that content in hand, how do you narrow in on what is working hard or hardly working? A great example of how one organization measures lead velocity rate (LVR) is from SaaStr , it’s from a blog post in 2012 but is one of the best examples to showcase the value of velocity.

Lead Scoring 100

Lead Scoring Lead Ranking Demand Generation Enterprise Management 100

ANNUITAS

MARCH 19, 2020

Website and Nurture are high performers ‘when’ they are working together. For example, a client I was recently working with is in precisely the same situation as many of the readers of this post.

Top of Funnel 232

Top of Funnel Planning Demand Elasticity 232

ANNUITAS

OCTOBER 24, 2016

Best example from the session was a Valentine’s Day video on the perfect gift…a new Cisco router. This session gave so many helpful hints and names and examples of actual tools and templates to put into use immediately. The definition is “to work with internal and industry experts to co-create content for mutual value.”

Marketing Budget 100

Marketing Budget B2B Urgency Marketing Work Management 100

ANNUITAS

OCTOBER 24, 2016

Best example from the session was a Valentine’s Day video on the perfect gift…a new Cisco router. This session gave so many helpful hints and names and examples of actual tools and templates to put into use immediately. The definition is “to work with internal and industry experts to co-create content for mutual value.”

Marketing Budget 100

Marketing Budget B2B Urgency Marketing Work Management 100

ANNUITAS

JULY 2, 2020

In the best of times this system halfway worked. It’s crucial to revisit your Demand Process and make sure that scoring, progressive profiling, and Conversion Model are all working for you – not against you. And thus, the long-term relationship pays off. Create Content for All Phases of the Lifecycle.

Demand 130

Demand Buy Work Management Process 130

ANNUITAS

JUNE 2, 2016

Depending on how unstructured the data set is, it is quite possible that only 90-99% of the normally manual work will be automatable. Even an unrefined script can still bring hours or days of work down to minutes. For example, what if a space had been entered after the end of many of the strings in a database? as a delimiter.

Work Management 100

Work Management Marketing Management Marketing Automation Services Wikipedia 100

ANNUITAS

SEPTEMBER 22, 2016

As a marketing automation consultant and a marketing technologist at heart, I work with technology all day, every day. Do More With Less [resources]: Some teams have 20 plus people working in marketing automation, while others have two people who do absolutely amazing work and get nominated for awards.

Marketing Automation Services 133

Marketing Automation Services Marketing Automation Automation Email Marketing 133

ANNUITAS

SEPTEMBER 22, 2016

As a marketing automation consultant and a marketing technologist at heart, I work with technology all day, every day. Do More With Less [resources]: Some teams have 20 plus people working in marketing automation, while others have two people who do absolutely amazing work and get nominated for awards.

Marketing Automation Services 124

Marketing Automation Services Marketing Automation Automation Email Marketing 124

ANNUITAS

SEPTEMBER 29, 2016

For example, that article I mentioned was called Facebook ranks ahead of Twitter and LinkedIn for B2B decision makers , and the title alone was enough to surprise me. If it is something relevant to what they are working on, they will read it. Cut bait and try something different if it doesn’t work.

Social Media 164

Social Media Social Marketing Demand Generation Agencies B2B Marketing 164

ANNUITAS

MARCH 3, 2016

For example, one of the Summit speakers is Ryan Azus from RingCentral where they have built one of the most data-driven sales organizations on earth. I love marketers and work with marketing all the time, but understanding the entire story is the key to success. For example, the new rage is Account-Based Marketing.

Account Based Marketing 100

Account Based Marketing Demand Generation SMB Conference 100

ANNUITAS

NOVEMBER 10, 2015

Click-thru rates, landing page conversions, impressions – these are all examples of some of the measurements you can use to see optimization opportunities, but when you sit down with sales to review performance, zoom in on the areas where they can have the most impact and where you can work together to make improvements.

Lead Ranking 100

Lead Ranking Enterprise Management Work Management Lead Scoring 100

ANNUITAS

MARCH 15, 2016

Gary Vaynerchuk’s closing keynote session talked about strategy and he stressed the simple, but often forgotten wisdom of ,“Don’t rely on automation to do the work.” Whether it’s your personal brand, or the company you work for you are CONSTANTLY selling something, so be meaningful in what you put out there.

Buzz 100

Buzz Paid Search Agency Advertising Agencies Social Media 100

ANNUITAS

APRIL 24, 2014

It was particularly interesting and relevant to marketers, as our working environment was actually quite similar to that of the “traditional” baseball scout or manager. So many of the vendors that we, as B2B marketers, work with are not equipped to focus on accounts instead of individuals.

Account Based Marketing 100

Account Based Marketing DemandBase Demand Generation Work Management 100

ANNUITAS

MAY 28, 2015

Part of any successful deployment of technology requires a lot of work on the front-end to help teams work together and become organizationally aligned. For example, lead scoring is an important aspect of any Demand Generation Strategy and shouldn’t be decided by one team or the other. Will it be easy?

Lead Ranking 100

Lead Ranking Marketing Automation Services Lead Scoring Eloqua 100

ANNUITAS

AUGUST 27, 2020

It works by creating a continuous feedback loop between your Demand Marketing program and the buyer. While this last example is more of a traditional form, what’s unique is that it shows up in a user’s social feed, and they never have to leave. Social Media Forms/Quizzes. Is it because you’ll recommend more personalized content ?

Ideal Customer Profiles 147

Ideal Customer Profiles Lead Ranking Sales Qualified Leads Budget Programs 147

ANNUITAS

JULY 21, 2015

There is access to endless discussion groups and “best practices” that encourage us to follow what works for other marketers in terms of effective demand generation planning. The problem with what is working for everyone else is that everyone else is doing it.

Analytics 100

Analytics Marketing Automation Services Open Rate Demand Generation 100

ANNUITAS

SEPTEMBER 22, 2016

As a marketing automation consultant and a marketing technologist at heart, I work with technology all day, every day. Do More With Less [resources]: Some teams have 20 plus people working in marketing automation, while others have two people who do absolutely amazing work and get nominated for awards.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Email Marketing 100

ANNUITAS

FEBRUARY 4, 2015

However, many of us are still working on implementing this throughout our organizations. While we work on maximizing our buyer-centricity in our marketing, what about working on ourselves as marketers, to make us more effective in what we do? Focus on that skill first and work on it. That’s a given. We can do better.

Demand Generation 100

Demand Generation Marketing Automation Services Class Paid Search Agency 100

ANNUITAS

DECEMBER 10, 2015

In other words, is your organization expecting world – class performance from your employees with a subpar working environment and insufficient resources and counting on training to fill that gap? Training is not going to fix that either and failure to address these issues will contribute to employee burnout.

Training 100

Training Resource Management Class Press 100