Trending Sources

10 Examples of Facebook Ads That Actually Work (And Why)

Hubspot

Sure, you can throw money at your efforts to drive people to your Facebook Page and send them to your website, but that only works if you're smart about it. If you're looking for some great examples, you've come to the right place. Then, we'll show you eight different types of Facebook Ads, each with real-life examples -- along with some insights into why that ad is so successful.

9 Stellar Referral Program Examples

Influitive b2b

Where do you begin when you’re working with a small team or budget? You just need to find one that works for your business. Below, we’re sharing some of our favorite referral program examples and what makes them effective so you can apply these ideas to your own program. Referral program examples that work. 1. Referral programs come in all shapes and sizes. Tesla.

10 Examples of Highly Impactful LinkedIn Profiles

KoMarketing Associates

While I detailed several key LinkedIn profile elements that help convey trust, the objective of this post is to provide even more examples through exemplary LinkedIn user profiles found online. Publications / Written Works. As I reviewed profiles examples for inclusion in this post, consideration in part was based on this list of LinkedIn profile elements and creativity in execution.

8 Examples of B2B Businesses Managing Powerful LinkedIn Pages

KoMarketing Associates

To help establish some commonalities between successful LinkedIn Company Pages, I’ve compiled a list of B2B business examples getting some pretty impressive engagement on the platform. For example, the post highlighted above takes an extremely real and valid concern of families around the world and provides valuable tips to educate and help the situation. Ernst and Young. HootSuite.

B2B Marketing Trends for 2016

For example, if in the IT market. great example is Moz’s Web Developer’s SEO. Another good example is Top Rank’s Social Media Marketing Management. Derek Edmond, Managing Partner, KoMarketing [link] B2B Marketing Trends for 2016 14 Demonstrate Business Results Reverse the Way They Work and Budget True B2B marketing champions will not take current budgets into account.

12 Great Examples That Prove the Power of Repurposing Content

Hubspot

So to inspire your repurposing efforts, I put together some benefits and examples below. You just have to work on getting the content you already have in the hands of more people,” Halpern explains. Aside from the fact that the hard work is already done, here are a few other benefits for repurposing content: Reaching New Audiences. Check 'em out. Reinforcing Your Message.

How to reach your customers at work or at home

Biznology

On the flip side, consumer marketers can use the capability to broaden the profile of their targets—where they work, their titles, schools attended, past employers, their LinkedIn URL, and maybe even their business email address—all kinds of data points that provide additional insight and access. Offer business people consumer products based on their work status. Like this post?

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10 Examples of Inspiring Responsive Web Design

Synecore

Feel free to click on the images to see the full sites in all their responsive glory (unless of course you''re reading this on a phone or tablet, in which case just enjoy that each site works)! The site really complements the high quality image of the brand. I am also a big fan of the way the minimalistic design works on the product pages. AIDS.gov. Drexel University. Wendy’s.

12 Noteworthy Examples of B2B Companies on Instagram

KoMarketing Associates

Why It’s Noteworthy:   Oracle’s Instagram profile consists of photos from company events and conferences around the country, while providing an inside look at what it’s like to work for the company. Salesforce successfully communicates their culture with a series of images showing business growth, passion, and what a great place it is to work at. Microsoft. Followers: 35.8k.

B2B Marketing Trends for 2016

For example, if in the IT market. great example is Moz’s Web Developer’s SEO. Another good example is Top Rank’s Social Media Marketing Management. Derek Edmond, Managing Partner, KoMarketing [link] B2B Marketing Trends for 2016 14 Demonstrate Business Results Reverse the Way They Work and Budget True B2B marketing champions will not take current budgets into account.

5 Examples of Visual Elements Your Email Marketing Needs

Vidyard

But these 5 examples prove that it’s possible if you use the right visual elements. 1. If the readers don’t want to miss this special occasion, they better set an alarm and start working on their wishlist straight away. In most cases it just won’t work, as it’s not widely supported by different email clients. It sure is! Beautiful photography.

How to Make Remote Work Actually Work

Hubspot

One of my favorite things about working remotely -- which I do a few times a month -- is the freedom to get comfortable. When I work from home, I'm usually find myself in one of three positions: sitting up at the table, laying down with my laptop, or buried in a pillow avalanche on my couch. Why is remote work becoming such a big deal? How to Make Remote Work Work.

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13 Examples of Super Skimmable Content

Hubspot

One of the barriers to getting your work read and widely shared in the age of information overload is time. 13 Examples of Super Skimmable Content. 1) DigiDay. EST with the intent of allowing readers to skim the news prior to arriving at work. And their approach is working: theSkimm grew its readership to 3.5 What does skimmable content look like? Pro Tip: Roundups rock.

7 Examples of Call-to-Action Best Practices [INFOGRAPHIC]

Synecore

For your CTAs to work effectively, you must ensure they are part of a well-executed inbound strategy. Make Your Calls-to-Action Bright and Bold - Clearly state the value visitors will receive by clicking the button. 7. A/B Test - Make sure to A/B test your CTAs to insure they work for your specific audience Click Here to View the Infographic. Infographic Transcription : 1.

10 Examples of Facebook Ads That Actually Work (And Why)

Hubspot

Since HubSpot has personally experienced success with Facebook ads and we're now seeing two Fortune 500 companies publicly back the channel, we thought it was a great opportunity to take a look at some examples of Facebook ads and why they're effective. When advertising on Google AdWords, for example, the following three elements are crucial for high click-through rates. 1) High Relevance.

B2B Marketing Trends for 2016

For example, if in the IT market. great example is Moz’s Web Developer’s SEO. Another good example is Top Rank’s Social Media Marketing Management. Derek Edmond, Managing Partner, KoMarketing [link] B2B Marketing Trends for 2016 14 Demonstrate Business Results Reverse the Way They Work and Budget True B2B marketing champions will not take current budgets into account.

18 Brilliant Examples of Holiday Marketing Campaigns

Hubspot

Check out our roundup of 18 examples of delightful holiday marketing campaigns, and use these ideas to fuel your own holiday marketing ideas. 18 Brilliant Examples of Holiday Marketing Campaigns. 1) Coca-Cola: Drinkable Place Cards. Here's a great example of a simple, funny graphic that's perfect for social media. Here's an example of one of these emails done well.

19 Lead Nurturing Email Examples You'll Want to Steal

Hubspot

To help you better understand how to pair the two concepts, check out the lead nurturing email examples below. 19 Lead Nurturing Email Examples to Inspire Your Strategy. Framebridge does something in their nurturing emails that works like a charm: education. You've done it. You provided valuable content to your readers and they've converted into leads. B2B. 4) Litmus. With 1.4

Real examples of how account-based marketing & selling is driving higher revenues on LinkedIn

Biznology

For example: An Alterra Group study shows that 97% of marketers reported that account-based marketing approaches had the highest ROI. Below, are some examples of how organizations taking an account-based approach are driving real revenues. Most importantly, the profile explained why their approach worked! You see, it’s a wrong message to the wrong audience.

10 Awesome Examples of Ecommerce Sites Using Responsive Web Design

Synecore

As a snapshot of an industry segment doing as much, h ere are 10 examples of ecommerce B2C businesses using responsive web design. 1. However, I think it is a change that must be made, and Tommy Hilfiger has done a pretty good job of making it work. I spend a good deal of time looking at websites that have been developed using a responsive web design (RWD). Skinny Ties. Folksy.

20 Amazing Examples Of Brand Content Marketing Hubs

B2B Marketing Insider

have a running list of about 10 sites that I typically use as examples. The criteria I used was pretty simple: They had to be examples of a  brand-owned content hub. I am not looking for great examples of “campaign” content like Chipotle Scarecrow , Dove’s Real Beauty Sketches or the enviable  Volvo Epic Split. And what examples have I missed? Intel IQ.

Responsive Web Design: 11 Great Examples from the Financial Industry

Synecore

Here I explore eleven brands in the financial industry that prove RWD can work for much more than just small businesses and blogging sites. 1. think this is a great example of how a traditional brand, like a bank, can use modern design to really connect with its customers. It''s a really good example of how a larger site can still be made responsive. Gateway Bank of Mesa, AZ.

Interactive + Content + Partner = Great Marketing Example

It's All About Revenue

With over 100 breakout sessions across these various topics, let us help you get started with creating an agenda that works best for you. As the marketing technology landscape has grown 2567% since 2011 (yes, that’s the actual number), we at the Oracle Marketing Cloud understand how important it is to partner with the right technologies to move your business forward. Content loading.

11 Actionable Writing Tips [+Examples]

Writtent

Example: It’s a good idea to blog often since 92% of businesses that blog multiple times daily has acquired customers through their blog ( HubSpot ). 2. Example: When writing, shut yourself up in a soundproof room that has good lighting. Example: The moon is shining [incorrect] vs. Broken glass on the road gleamed with the light of the moon [correct]. 4. Image source.

9 Genius Examples of Empathetic Content Marketing in Action

Hubspot

Genius Examples of Empathetic Content Marketing in Action. 1) LUSH. How it shows empathy: Their customers dream of being skilled DIYers, but need a bit of help working through the unknown, as well as some encouragement. For example, The Bandana, 4-ways tutorial includes directions, illustrations, clever captions, and actual product visuals to tie it all together. HappyMonday.

7 Creative Examples of Bottom-of-the-Funnel Marketing

SnapApp

In this post, we’ll not only look at who’s using bottom of the funnel marketing, but also at some creative examples that you can pull ideas from, too. Most of the time, it’s the sales team that’s working with bottom of the funnel leads, using channels like the company website, social media, a CRM, or online communities to continue the conversation. Take this example from Copyblogger.

15 Examples of Great Mobile Website Design

Hubspot

15 Examples of Great Mobile Websites. 1) Shutterfly. It also happens to be one of my favorite sources of entertainment during my commute to and from work. Now more than ever, businesses are focusing on creating delightful mobile website experiences. After all, 80% of Internet users are using smartphones to search online. or not. You guessed it: on my phone. That''s it. 10) Zappos.

12 Examples of B2B Companies Managing Impactful Twitter Profiles

KoMarketing Associates

For example, they recently posted a stack of pancakes with “Cisco” drizzled in maple syrup for National Pancake Day as well as a “Geek Bracket” image in honor of March Madness, take a look! 3. Nowadays, Twitter, its tweets, and hashtags seem to be everywhere around us. If you think we missed a notable profile, feel free to let us know in the comments section. Intel.

7 Effective Call-to-Action Examples and Why They Work

Writtent

Here are a few call-to-action examples that demonstrate perfect alignment: 15 Phenomenal TED Talks You Need to Watch Today ~ If a visitor is willing to discover and watch 15 videos from thought leaders in various segments of the marketing industry, it’s very likely they’ll want even more quotes on marketing from the big names in the field. More Call-to-Action Examples and Resources.

6 of the Best Professional Bio Examples We've Ever Seen

Hubspot

Previously, Rodney worked as a marketing manager for a tech software startup. Let's take a look at some great examples. We've curated some of the best real professional bio examples we've ever seen online. Check 'em out, and use them as inspiration when crafting your own. 6 of the Best Professional Bio Examples We've Ever Seen. 1) Phil. That's when we scramble. So what?

2 Elevator Speech Examples - One Works, the Other Doesn't

Jill Konrath's Fresh Sales Strategies Blog

His elevator speech sounds like this: “I work with only the best companies in the industry. work closely with their CEO, Terry Gucci. I’m sure you’ve heard of her. There are multitudes of ways to answer the question "What do you do?". Your answer has the power to make or break your opportunity with a potential client. The Impresser: How to Repel Prospects. Impressed?

17 Inspiring Instagram Video Examples From Oreo, Spotify, BuzzFeed & More

Hubspot

Check out the examples below. 17 Inspiring Instagram Video Examples. The video below is a great example of a fun, creative video that works perfectly for the platform. This video is clearly the work of professionals, which not every brand has the resources for. Here's an example of a short, snackable video that showcases a product in a funny way. Speak ASL?

10 Examples of Highly Effective Welcome Emails

Vertical Response

To help you create an effective welcome email , we’ll highlight ten effective examples. For each example, we’ll point out its best feature to show you how to create your own killer welcome email. 1. Write a welcoming note Our first example highlights the importance of a friendly greeting. These emails come from businesses big and small. Notice how it stands out?

15 Creative Examples of Branded Pop-Up Shops

Hubspot

To inspire your next branded experience, we've curated a list of 15 innovative and visually stunning pop-up events. 1 5 Examples of Next-Level Pop-Up Events. 1) COS Los Angeles. It's a perfect example of a pop-up event enabling a company to take creative risks with its brand by stepping outside of its typical business model. Image Credit: Pantone Café. 6 ) Real Life At Work.

4 Great Content Marketing Examples

Biznology

Here are a handful of very different content marketing examples worth examining. In some of those columns, we’ve looked at examples of great content marketing, but I thought it would be helpful to gather a small collection of samples for inspiration. One fantastic example, and a real granddaddy of content marketing greatness, is the Blendtec video series, “Will It Blend?”

11 Testimonial Page Examples You'll Want to Copy

Hubspot

What are some examples of great testimonial pages? Here are 11 of the best examples out there to inspire you. 11 Examples of Awesome Testimonial Pages. 1) Codecademy. For example, in some cases, they included the evolution of the logo during the design process. Understandably, many of them might be skeptical or hesitant to trust you right away. 10) Brainshark.

This Week in Content Marketing: Long-Form Content Actually Works on Smartphones

Junta 42

We wrap up the show with a This Old Marking example from McCall’s. Multichannel networks contend with ad buyer fatigue (24:49): Some ad buyers are starting to wonder whether working with multichannel networks (MCNs) is worth all the trouble. This Old Marketing example of the week (49:45). McCall’s was an excellent example of This Old Marketing. by 2020.

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15 Best Practices for Email Unsubscribes – With Examples

Act-On

Here are the best practices for making it work: 1. Examples not shown, to protect the guilty.). Don’t make people log in to unsubscribe. I had unsubscribed from nearly one hundred emails before I finally found an example of this. Here’s one of the only examples of this I could find. This is another example of the tip to make it easy for people to unsubscribe.

7 Examples of Innovative B2B Content Marketing

Social Media B2B

At Content Marketing World, my good friend Ann Handley , coauthor of Content Rules and Chief Content Officer of MarketingProfs , presented a number of innovative examples of content marketing. The following are some of the B2B examples she shared in her presentation. These examples are meant to inspire B2B marketers to think bigger than just basic written or video content.

20 Examples of Fabulous Explainer Videos

Hubspot

To get a good feel for crafting yours, just examine the work of others. You’re bound to find something that resonates with you as a good example for brainstorming your own. 14) Bubbl.us: This video shows you how a product can help you create mind maps and work out ideas to make a plan to put them in action. Feel intimidated by the notion of creating an explainer video?