Industrial Marketing Today
MARCH 12, 2012
Here’s one example of the confusion that I’m referring to. The study done by GlobalSpec reported “Only 22 percent of industrial companies use Twitter, which reflects its low value among engineers as a social media resource.”. Depending on which study you read, the results can be confusing.
Industrial Marketing Today
AUGUST 16, 2011
I’ve read a few articles and blog posts about how some manufacturers are using Twitter, LinkedIn and Facebook to listen, engage and market to their customers. I needed to find some real-world examples of manufacturers using social media effectively. They actively use YouTube, Facebook and Twitter.
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Industrial Marketing Today
OCTOBER 20, 2011
Blogging and mainstream social media sites like LinkedIn, Facebook, Twitter and YouTube get all the attention these days. For a good example of this tactic, see Indium Corp.’s Examples of industrial community forums. Let me give you two examples of very active industrial community forums.
Industrial Marketing Today
AUGUST 26, 2011
They provide examples of how the target audience behaves in their personal lives where they TiVo through commercials, use caller ID to ignore telemarketing calls, direct mail pieces go straight to trash and of course, nobody ever reads a newspaper or a trade magazine anymore. An updated website serves them well as a point of reference.
Industrial Marketing Today
AUGUST 3, 2010
For example, at Sopheon , a software provider, measures qualified leads by their source, their region, volume per region, the speed of aging, movement through the sales cycle and other metrics. For example, you can track how many times site visitors clicked on the play button for a video on a particular page.
Industrial Marketing Today
JANUARY 10, 2011
Even though social media (Facebook, Twitter and LinkedIn) adoption is lower among industrial marketers, YouTube usage by manufacturers (50%) is higher than other B2B marketers (38%). Here are three examples that I found on YouTube. Sure enough, there are plenty of videos posted there by manufacturers. Tyco Flow Control.
Industrial Marketing Today
MAY 6, 2011
For example, 33% was the aggregate number for people who used supplier Website as their primary product research tool. In 2008, 78% of the respondents agreed that the results at the top of a search list were probably bought and paid for, regardless of relevance. This year, that view is shared by only 64% of respondents.
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