Chris Koch

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Why Twitter is for old people

Chris Koch

Like many, I’m a late convert to Twitter. So I figured I wouldn’t have much to twitter about. I also figured that Twitter would appeal mostly to young people interested in flirting with one another in 140 characters or less. Twitter doesn’t just add another one of those annoying Web 2.0 Follow to learn.

Twitter 100
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3 factors in winning the social media horse race

Chris Koch

For example, just when I was lamenting having to do over all the work I’ve done to build up a Twitter community with some true interaction and conversation in G+, along comes a browser extension called SGPlus that lets you post on G+ and share it across Twitter and Facebook at the same time. Twitter killed them all.

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3 factors in winning the social media horse race

Chris Koch

For example, just when I was lamenting having to do over all the work I’ve done to build up a Twitter community with some true interaction and conversation in G+, along comes a browser extension called SGPlus that lets you post on G+ and share it across Twitter and Facebook at the same time. Twitter killed them all.

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Integrating mobile into B2B marketing

Chris Koch

For example, the Twitter stream from this thing (#MPB2B) is still going strong weeks later. Tags: Mobile Marketing B2B marketing Business Kipp Bodnar marketing Marketing and Advertising MarketingProfs Social Media Social network Twitter. MarketingProfs’ B2B Forum is one of those conferences. Tweet This Post.

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How to measure influence in social media marketing

Chris Koch

The only difference between us and the monkeys is that we usually remember to eat while we watch the Oscars or check our Twitter follower counts. Others include Klout and Twitter Grader, which focus on the social networks. Influence is the ability to affect others in their thinking or actions.

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Why the volume and quality of interactions with customers has to pass for social media ROI

Chris Koch

For example, being listed on the blogroll of a highly respected blogger, analyst, or journalist not only generates traffic; it also establishes you as an authority among the people who care most about the subject you’re blogging about. Use Twitter for blog PR. Twitter is the logical front end to a blog post.

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Where is your mobile marketing center of gravity?

Chris Koch

We can’t simply create an application that links to static website content, for example. Right now Foursquare is the Twitter of location. But Twitter and Foursquare already do that, so again, you need something more behind the app than just the location feature. An example of this is user groups. Timeliness.