Anything Goes Marketing
MARCH 8, 2009
I get a few blank stares at times when I talk about social media technologies with friends and colleagues but I’m starting to win people over day by day. For example, our sales team can see my travel plans and perhaps pull me into a prospect meeting if I'm in that area. How am I doing this? With real stories!
Anything Goes Marketing
JANUARY 20, 2013
For example, before you go upload that list of emails that you just bought, read the data below. This is the first ever guest post on this blog in its seven year existence so you know the content is going to be good. Much of this verifies what I've been saying for years but it's always good to see this data for yourself for a sanity check.
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Anything Goes Marketing
AUGUST 3, 2009
I’m always trying to think about how marketers can better leverage the social media technologies that are out there and then share them with you. Barefoot_exec provides an excellent example: Change Your Twitter Home Page Pic. For example, if you have an event, promotion, theme etc… create a hashtag for it ( what is a hashtag ?).
Anything Goes Marketing
NOVEMBER 15, 2009
To better understand, how Eloqua pulled this off, see: Social Media Buzz at a Live Event. Social Media And B2B Marketing Social media played such a major factor at this event. This post as an example, was written from the product of social media (Twitter). I have added a few though.
Anything Goes Marketing
APRIL 7, 2010
Social media is all the rage these days and I’m in complete agreement that it should be part of your campaigns but let’s not overlook the power of email and how it’s being underutilized by many organizations today. Social media highlights. Additional event triggered communication. Your database will never be perfect.
Anything Goes Marketing
APRIL 21, 2010
For example, I’ve complained that the there were long distance charges on my bill due to Wind not having its network fully up and running. I’d like to thank those of you who’ve been contributing constructive comments here on the site, via other social media sites like Facebook and Twitter, and through our Care Centre and stores.
Anything Goes Marketing
SEPTEMBER 13, 2009
Therefore email opens as an example is not good enough. Successful marketers are combining email with other channels such as SMS, direct mail, social media, tele-prospecting and recorded voice to maximize its effect. For example, should B2B marketers combine email and SMS messages for event reminders or is email sufficient?
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